Mobile App Presentation


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Mobile App Presentation

  1. 1. Kathleen Baril, Ohio Northern UniversityJennifer Donley, Ohio Northern UniversityBrent Etzel, Cedarville University
  2. 2. Cedarville University Ohio Northern UniversityCedarville:• 3,386 students.• College of Arts and Sciences, College of Professions (includes Business and Engineering), College of Health Professions (includes Pharmacy and Nursing).• Library app in use beginning March 2011.Ohio Northern University:• 3,577 students.• College of Arts and Sciences, College of Business Administration, Engineering College, Pharmacy College and Law School (has its own library).• Library app in use beginning May 2011.
  3. 3. • Some 88% of U.S. adults own a cell phone of some kind as of April 2012, and more than half of these cell owners (55%) use their phone to go online.• 17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device.• Nearly half of all 18-29 year olds (45%) who use the internet on their cell phones do most of their online browsing on their mobile device. Smith, Aaron. “Cell Internet Use 2012.”Pew Internet and American Life Project. Pew Research Center, 26 Jun 2012. Web. 16 Aug 2012.
  4. 4. Recipes News Weather
  5. 5. • “When a library looks at its mobile strategy, it doesn’t take long to realize that mobile apps are everywhere.” --Rapp, David. (2012, February 7). Apps: What Do Patrons Want? The Digital Shift, Retrieved from• “Apps get good visibility with consumers because they are distributed through the phone manufacturer’s app store.” --Hird, Jake. (2011, July 28). The fight gets technical: mobile apps vs. mobile sites. Econsultancy, Retrieved from• Apps are cool. Simply posting a QR code for the app around the library notifies the students that we have a library product to offer them.
  6. 6. Design the app yourself vs.using an outside vendor • With limited personnel, we felt more comfortable using a vendor to develop and maintain our app. • Time costs money as well, so developing our own app would have taken time away from other projects. • When we looked at existing apps, we saw that most were developed by Boopsie.
  7. 7. • Goal: determine features before app design• Interface usability survey conducted in December 2010• 10 students, 2 faculty/staff asked to rank usefulness ofvarious features: • Catalog •Library Information •My library account •Ask a Librarian •Hours •Other
  8. 8. • Respondents asked to rank options (1-6) in order of what they would most likely use: • Library catalog (1.58 mean score) • My library account (2.42) • Ask A Librarian (3.17) • Library information (3.50) • Library hours (3.58)• “Other” options submitted included: • Search databases • Media resources information • Interlibrary loan request form
  9. 9. • Promotions begin in February 2011.• Banner ad for library website/university website.• Balloons, table signs, five-foot poster in library.• Advertisement at university chapels.• Announcements via e-mail, Facebook, and library e- newsletter.• Launch on March 14, 2011.
  10. 10. Features:• Search the Catalog• My account• Library information• Ask a Librarian• Research Tools• Facebook
  11. 11. Search the catalog My Account Library Information
  12. 12. Ask a Librarian Research Tools
  13. 13. • 100-140 Users per month• 2000-4300 queries per month• Most popular features: CU catalog, My Account, Research Tools• Least popular features: Facebook link, “Ask a Librarian”• Usage stats aiding in a revision of the app
  14. 14. • An in-house product was considered, but it was decided that this would be too time intensive to develop and update.• In 2010, our library looked for developers who were able to create an app that included library information, hours, the catalog, and research databases. Boopsie was able to provide all of these features for us.• Next, we decided on the specific menu items to include.• We then supplied the graphics for the icons and the data for our library.• Our library also supplied the initial output of the catalog records.• Updates are now done through Google Docs and periodic FTPing of all the records from the library catalog.
  15. 15. Icon from the library’s websitethat also appeared on the school’s main page. Brochures with app information We designed frisbees with the app’s information and a QR Code. and handed them out at the school’s Welcome Fest.
  16. 16. • Solicited participants using the undergraduate listserv and offered a gift card as incentive.• Interviewed 10 students ranging from freshman to seniors, and representing four different colleges.• Mobile usage and library usage data gathered for background at the beginning of the interview.• Students then completed five tasks using the mobile app on the library’s iPad.• Afterward, qualitative feedback was gathered from the students about their experience using the app.
  17. 17. Mobile Devices Used 3 3 2 1 1 1 1 1 1Droid Droid HTC Iphone Ipad Ipod Nook Samsung Sprint Incredible Rhyme Reality Innuendo Two (Droid system)
  18. 18. Communication and Gaming Apps most popular.
  19. 19. Have you used the library’s mobile app? Did you know it existed before you saw our email?
  20. 20. Five tasks to complete using the app.• Find the library’s hours.• Find someone to contact about research help.• Find a book in the library catalog.• Find an article on plagiarism using the database Academic Search Complete• Find a research guide that would help you if writing a paper on education.
  21. 21. Some confusion between using Ask a Librarian and Contacts.
  22. 22. Some confusiondue to thelayout. Everyonewanted to entertext where it says“Enter”, insteadof in the whitebox, and this is aBoopsie layoutfeature.
  23. 23. Goes to the device’s web browser, EBSCOnet mobile, and away from the mobile app.
  24. 24. Search Check library hours, 3 catalog/ check availability of Check materials, Library 6 account, 2 Databases/ Periodical articles, 2 Renew Look upResearch books, 2paper or contact information,report, 1 1
  25. 25. Links used most often on library website, based on surveyed student responses. New acquisitions list Hours OhioLINK Databases Catalog 0 1 2 3 4 5 6 7
  26. 26. Easy to use and nomajor difficulties for firsttime users.Convenient, since youtake your phone withyou everywhere, but notnecessarily your laptop.Faster to use thanlibrary website becauseof simplicity anddirectness.
  27. 27. Hard to do in-depth research on a small screen.Back button became Holdings when searching inthe Library Catalog.Home button unclear for navigation.
  28. 28. Library App Users (by month)160140120100 80 Cedarville Ohio Northern 60 40 20 0 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12
  29. 29. Library App Queries (by month)500045004000350030002500 Cedarville2000 Ohio Northern15001000 500 0
  30. 30. Cedarville University’s ONU’s Mobile Website ONU’s Mobile App Mobile App