Link Building: Why You're Doing it Wrong, SMX East 2011

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Link Building: Why You're Doing it Wrong, SMX East 2011

  1. 1. LINK BUILDING: WHY YOU’REDOING IT WRONG.A History Lesson
  2. 2. Why care about links? 29.5% 56.4% @jennyhalasz
  3. 3. 2001-2003Google’s website, circa 2002:“The heart of our software is PageRank™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to improve every aspect of Google on a daily basis, PageRank continues to provide the basis for all of our web search tools.” @jennyhalasz
  4. 4. November 16, 2003 @jennyhalasz
  5. 5. 2003 to 2009 Googlebombing No Follow Link Sculpting Link Bait “it would definitely be the kind Paid Links of system where people would try to abuse it.” -Matt Cutts on valuing non-link references, 2/26/2009 @jennyhalasz
  6. 6. Now“It is used as a signal in our organic and newsrankings” –Google(as told to Danny Sullivan 1/1/2010) “Social metrics are well correlated with higher rankings.” – Rand Fishkin 4/19/2011 @jennyhalasz
  7. 7. Link Building Myths5 Common Misconceptions  Link Bait  Viral Marketing  Link Sculpting  Cross-Linking  Toolbar Page Rank @jennyhalasz
  8. 8. Quality over Quantity! @jennyhalasz

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