SEO Meetup - The 2011 Search Year in Review

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Jenny Halasz's presentation on key changes to SEO in 2011.

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SEO Meetup - The 2011 Search Year in Review

  1. 1. SEO: The Year in ReviewDecember 2011 Jenny HalaszSEO – What You Need To Know Raleigh SEO Meetup Group Twitter: @jennyhalasz
  2. 2. Let’s talk about the Panda in the room… • Started in January 2010 • Updated 11 times • Last update 11/18
  3. 3. Content or Linking?Content Links
  4. 4. Tweetable moment Context is King! Now I get it. #seomeetup
  5. 5. You Drive the Show Bing/Google Webmaster Tools Real Time Analytics Google+ vs. Facebook schema.org CanonicalsLoss of Google referrer data page speed SERP changes/ personalization
  6. 6. “Author SEO starter Stats” – guide – 12/14 11/3/2011 – 12/1/2011 “Detected Freshness new page” – update 12/19 11/3/2011 • Crawl details expanded • Active email alerts • Parameter indexing controlHoney • DNS verificationBadger – • Crawl delay by the hour6/8/2011 • Index explorer update – focus on freshness • User management update – grant access to subfolders, read-only • 40+ new how to guides
  7. 7. You Drive the Show Bing/Google Webmaster Tools Real Time Analytics Google+ vs. Facebook schema.org CanonicalsLoss of Google referrer data page speed SERP changes/ personalization
  8. 8. Schema.org• Supported by Google, Bing, Yahoo, and Yandex• Made possible with microdata formats in HTML5 • Itemscope • Itemprop• Enumerations • Name • Price • Availability • Ratingvalue
  9. 9. You Drive the Show Bing/Google Webmaster Tools Real Time Analytics Google+ vs. Facebook schema.org CanonicalsLoss of Google referrer data page speed SERP changes/ personalization
  10. 10. You Drive the Show Bing/Google Webmaster Tools Real Time Analytics Google+ vs. Facebook schema.org CanonicalsLoss of Google referrer data page speed SERP changes/ personalization
  11. 11. Personalized search has changed everything
  12. 12. social signals
  13. 13. I trust my friends
  14. 14. You Drive the Show Bing/Google Webmaster Tools Real Time Analytics Google+ vs. Facebook schema.org CanonicalsLoss of Google referrer data page speed SERP changes/ personalization
  15. 15. Just as cool as it sounds…
  16. 16. …but don’t forget the value of trending
  17. 17. You Drive the Show Bing/Google Webmaster Tools Real Time Analytics Google+ vs. Facebook schema.org CanonicalsLoss of Google referrer data page speed SERP changes/ personalization
  18. 18. VS. G+ “Pages” added G+ games supported – 8/11/2011 F8 announces timeline, friend lists, real time ticker, subscribe – G+ public – 10/22/2011, Google 10/20/2011 FB open to apps users – announces 10/28/2011 newsfeed changesGoogle+launches inbeta•Circles•Hangouts•Instant upload
  19. 19. You Drive the Show Bing/Google Webmaster Tools Real Time Analytics Google+ vs. Facebook schema.org CanonicalsLoss of Google referrer data page speed SERP changes/ personalization
  20. 20. Canonicalization<link rel=“prev"href=“Octuplet #5" /><link rel=“next"href=“Octuplet #7" /> <p> I’m the sixth-born </p>
  21. 21. You Drive the Show Bing/Google Webmaster Tools Real Time Analytics Google+ vs. Facebook schema.org CanonicalsLoss of Google referrer data page speed SERP changes/ personalization
  22. 22. Page Speed = Shiny Object
  23. 23. You Drive the Show Bing/Google Webmaster Tools Real Time Analytics Google+ vs. Facebook schema.org CanonicalsLoss of Google referrer data page speed SERP changes/ personalization
  24. 24. Tweetable moment Didn’t realize how many SEO game changers there were in ‘11! #epic #seomeetup #jennyrocks
  25. 25. Lightening Round!What was the mostsignificant change of 2011?What do you think iscoming in 2012?What’s the hottest gift thisyear?
  26. 26. Thank YouSpecial thanks to our sponsors: Coalmarch Productions for keeping this Meetup FREE! Thee Design Studio for providing the pizza! and for letting us use their cool space

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