Five Key Things about SEO in 2011

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Jenny Halasz's presentation at the Raleigh Entrepreneur's Meetup on the top 5 things everyone needs to know about SEO and how it changed in 2011.

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Five Key Things about SEO in 2011

  1. 1. SEO IN 2011Five Things You Need to Know Now
  2. 2. Who Am I? @jennyhalasz
  3. 3. Experienced. 12 years in search Columnist for Search Engine Land Instructor for QIC Learning Speaker – SMX, SES, Internet Summit… Agency, in-house, consultant @jennyhalasz
  4. 4. Ethical. @jennyhalasz
  5. 5. Elemental. @jennyhalasz
  6. 6. 5 Things You Need to Know Panda Schema.org Search Plus Your World Canonicals Social Networking @jennyhalasz
  7. 7. Let’s talk about the Panda in the room… Started in January 2010 Updated 11 times Last update 11/18 @jennyhalasz
  8. 8. Content or Linking? Content Links @jennyhalasz
  9. 9. Schema.org Supported by Google, Bing, Yahoo, and Yandex Made possible with microdata formats in HTML5  Itemscope  Itemprop Enumerations  Name  Price  Availability @jennyhalasz  Ratingvalue
  10. 10. Search Plus Your World @jennyhalasz
  11. 11. Search Plus Your World @jennyhalasz
  12. 12. Search Plus Your World @jennyhalasz
  13. 13. Search Plus Your World @jennyhalasz
  14. 14. Canonicals <link rel=“prev" href=“Octuplet #5" /> <link rel=“next" href=“Octuplet #7" /> <p> I’m the sixth-born </p> @jennyhalasz
  15. 15. Social Networking @jennyhalasz
  16. 16. Pinterest @jennyhalasz

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