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Mobile Optimization That's Not About Speed!

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Everyone focuses on speed when it comes to mobile readiness. While this is very important, there are lots of other ways to optimize for a mobile experience.

This session was created for #SMSSYD18 (Search Marketing Summit Sydney)

Published in: Data & Analytics
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Mobile Optimization That's Not About Speed!

  1. 1. #SMSSyd18@jennyhalasz Mobile Optimisation That’s Not About Speed JENNY HALASZ
  2. 2. #SMSSyd18@jennyhalasz About Jenny In SEO since 2000 – 17 years! Speaker at Pubcon, SMX, SES, StateofSearch, InternetSummit, Conversion Conference… Writer for Search Engine Journal & Search Engine Land #AskAnSEO on Search Engine Journal
  3. 3. #SMSSyd18@jennyhalasz About Jenny
  4. 4. #SMSSyd18@jennyhalasz “We innovate by starting with the customer and working backwards. The focus is not the product, but the customer.” Jeff Bezos, CEO of Amazon
  5. 5. #SMSSyd18@jennyhalasz
  6. 6. #SMSSyd18@jennyhalasz Think About the Customers’ Needs
  7. 7. #SMSSyd18@jennyhalasz
  8. 8. #SMSSyd18@jennyhalasz
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  10. 10. #SMSSyd18@jennyhalasz Consider the Visually Impaired
  11. 11. #SMSSyd18@jennyhalasz “A faulty redirect is when a page redirects smartphone users to an irrelevant page on the smartphone-optimized website.” Search for “Manly Food and Wine Festival” http://googlewebmastercentral.blogspot.com/2013/06/changes-in-rankings-of-smartphone_11.html
  12. 12. #SMSSyd18@jennyhalasz
  13. 13. #SMSSyd18@jennyhalasz
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  15. 15. #SMSSyd18@jennyhalasz Test, Test, Test! “Some sites serve content to desktop users accessing a URL but show an error page to smartphone users. ” “Many videos are not playable on smartphone devices.” “Many webmasters promote their site's apps to their web visitors” through the use of an interstitial. http://googlewebmastercentral.blogspot.com/2013/06/changes-in- rankings-of-smartphone_11.html
  16. 16. #SMSSyd18@jennyhalasz Interstitials Source: https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html
  17. 17. #SMSSyd18@jennyhalasz Intrusive Ads Source: https://blog.chromium.org/2018/02/how-chromes-ad-filtering-works.html
  18. 18. #SMSSyd18@jennyhalasz Intrusive Ads Source: https://blog.chromium.org/2018/02/how-chromes-ad-filtering-works.html
  19. 19. #SMSSyd18@jennyhalasz Interstitials and Ad-Heavy Sites for SEO
  20. 20. #SMSSyd18@jennyhalasz “When creating content, be empathetic above all else. Try to live the lives of your audience.” Rand Fishkin, Founder at Sparktoro, Moz
  21. 21. #SMSSyd18@jennyhalasz Telling Stories with Mobile Data
  22. 22. #SMSSyd18@jennyhalasz What Pages May Be Delivering Poor Experience? Bounce rate < 100% Pageviews > 100
  23. 23. #SMSSyd18@jennyhalasz Why Are People Bouncing?
  24. 24. #SMSSyd18@jennyhalasz Is it Speed?
  25. 25. #SMSSyd18@jennyhalasz What was the source?
  26. 26. #SMSSyd18@jennyhalasz So What Is It?
  27. 27. #SMSSyd18@jennyhalasz The “Secret” is Another Domain! …and by the way, you can’t close this.
  28. 28. #SMSSyd18@jennyhalasz Five Key Takeaways • Think about the User’s Needs and Intent! • Don’t Ask Too Much in a Mobile Environment • Avoid interstitials and ads • Test, test, test! • Use analytics to track user behavior
  29. 29. #SMSSyd18@jennyhalasz Thank You! Jenny Halasz @jennyhalasz jenny@jlh-marketing.com jlh-marketing.com This presentation is copyright of JLH Marketing, Inc. and may not be used or duplicated without permission.

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