Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mobile design-seo-pubcon2014

1,029 views

Published on

Rather than think about mobile vs. desktop, consider if your client is in or out. Balance design according to the unique needs of these in and out customers.

Published in: Mobile
  • Be the first to comment

Mobile design-seo-pubcon2014

  1. 1. @jennyhalasz #pubcon Mobile SEO & Design Are you In, or Out? Presented by: Jenny Halasz JLH Marketing
  2. 2. @jennyhalasz #pubcon 14 years in SEO Writer for Search Engine Land Co-author of SEO Like I’m 5 First spoke on mobile in 2007
  3. 3. RWD vs Dynamic Serving vs m-dot vs Apps… @jennyhalasz #pubcon
  4. 4. @jennyhalasz #pubcon RWD vs. Dynamic Serving
  5. 5. @jennyhalasz #pubcon Desktop vs. Mobile
  6. 6. @jennyhalasz #pubcon
  7. 7. @jennyhalasz #pubcon Are you In, or Out?
  8. 8. @jennyhalasz #pubcon Renting a Car In: Neo is preparing for a trip. He needs: • Price • Loyalty • Car choice • Features
  9. 9. @jennyhalasz #pubcon Renting a Car Out: Trinity is stranded and needs a car. She needs: • Streamlined process • Simple choices • Closest location • Click to call
  10. 10. @jennyhalasz #pubcon RWD vs. M-dot
  11. 11. @jennyhalasz #pubcon RWD vs. RWD (on iPad)
  12. 12. @jennyhalasz #pubcon Experience Matters (car selection)
  13. 13. @jennyhalasz #pubcon Experience Matters (layout)
  14. 14. @jennyhalasz #pubcon Experience Matters (options)
  15. 15. @jennyhalasz #pubcon Experience Matters (options)
  16. 16. @jennyhalasz #pubcon Experience Matters (clickability)
  17. 17. @jennyhalasz #pubcon Experience Matters (clickability)
  18. 18. @jennyhalasz #pubcon Other Considerations for “Mobile” • Auto-open the right feature – number pad or keyboard? • Consider extras for “out” users: • Number to a cab company? • Default pickup date to current • Allow return date to be empty • Tel-tags and map links • Don’t use pop ups. Ever.
  19. 19. @jennyhalasz #pubcon
  20. 20. @jennyhalasz #pubcon Thank you!

×