14 Ways to Empower 12Your Online Reputation       BPW Raleigh    September 22, 2009    Presented By: Jenny Halasz
Social NetworksThe fastest growingpopulation of socialnetworks is 55+    2
Examples3
What’s a Search Engine?                                           Paid Results                                           (...
Bringing it Together5
Should You Have a Social Profile?          I’m a public figure          I’m trying to start a business          I’m lookin...
Reasons not to have online profiles                     • LinkedIn is the world’s largest“Social networks are professional...
James M. Eyster8
Jenny Halasz9
5 Tips for Social Profiles1. Use a professional photo.2. Play up your strengths.3. Don’t write negative things about work ...
Open vs. Closed Profiles       Professional. Should be open. Link with       your coworkers.       Personal. Should be clo...
5 Tips for the Advanced Class1.     Link up with everyone you know     •     Link up with coworkers when they start, not w...
Where Do I Start?1.   Search your name in quotes in Google.   •    Ex: “Jenny Halasz”   •    If you have a common name, ad...
Final Thought     “In the worst job market in 25 years,     building an online presence is crucial to     getting a job. W...
Thank You!                 Jenny Halasz            jennyhalasz@gmail.com     http://www.linkedin.com/in/jennyhalasz       ...
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Empowering Your Online Reputation, BPW Raleigh 2009

  1. 1. 14 Ways to Empower 12Your Online Reputation BPW Raleigh September 22, 2009 Presented By: Jenny Halasz
  2. 2. Social NetworksThe fastest growingpopulation of socialnetworks is 55+ 2
  3. 3. Examples3
  4. 4. What’s a Search Engine? Paid Results (also known as Organic Sponsored) Results Advertisers(also known as place ads Natural or for specific Algorithmic) keywords and pay, Placement typically, on cannot be a cost/clickpurchased but basis can be influenced through SEO
  5. 5. Bringing it Together5
  6. 6. Should You Have a Social Profile? I’m a public figure I’m trying to start a business I’m looking for a new job My kids are online My office uses paper faxes I don’t even own a computer 6
  7. 7. Reasons not to have online profiles • LinkedIn is the world’s largest“Social networks are professional network – over 40 just for kids” million professionals worldwide.“I’m established in • Unemployment in the Triangle ismy career and don’t at 11% and still growing. need networking” “I’ll have a profile, • Everyone can already Google you. but I won’t use my • At least with a profile you have name” control. 7
  8. 8. James M. Eyster8
  9. 9. Jenny Halasz9
  10. 10. 5 Tips for Social Profiles1. Use a professional photo.2. Play up your strengths.3. Don’t write negative things about work or coworkers.4. Create boundaries.5. Close profiles to just friends. 10
  11. 11. Open vs. Closed Profiles Professional. Should be open. Link with your coworkers. Personal. Should be closed. Link with your friends and family. Open. Designed to be a “wisdom of the masses”. Only follow people who interest you.11
  12. 12. 5 Tips for the Advanced Class1. Link up with everyone you know • Link up with coworkers when they start, not when they leave. • Control with access permissions.2. Post at least once every 2 days • Make it more interesting than self-promotion. Add value!3. Repost things for friends and coworkers. • Keeps you top of mind if you haven’t spoken to them in a while.4. Don’t link with people you don’t know.5. Resist the urge to make separate profiles for public and private. • Public profiles with some private information and personality are more popular. • Don’t use your logo as your picture. 12
  13. 13. Where Do I Start?1. Search your name in quotes in Google. • Ex: “Jenny Halasz” • If you have a common name, add a location outside the quotes. “Sue Smith” Raleigh2. Sign up for LinkedIn, Facebook, Twitter and MySpace. • Even if you don’t do anything with it, it keeps someone from pretending to be you.3. Check your name as a domain name. Buy it if it’s not taken. • Protects your reputation. • Costs as little as $9 per year.4. Talk to your kids about using social profiles responsibly. 13
  14. 14. Final Thought “In the worst job market in 25 years, building an online presence is crucial to getting a job. Who you connect to, "follow" and "friend" can be just as important as conventional tools like résumés.” CNN Money14
  15. 15. Thank You! Jenny Halasz jennyhalasz@gmail.com http://www.linkedin.com/in/jennyhalasz http://twitter.com/jennyhalasz http://www.facebook.com/jennyhalasz15

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