1.
MARCH 5, 2015
HOW TO CREATE
AWESOME
GOOGLE
ANALYTICS
DASHBOARDS &
REPORTS
Jenny Halasz
President, JLH Marketing
@ JennyHalasz

2.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D

3.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D
http://bit.ly/GADashSMX15
To use:
1. Login to GA
2. Paste in the browser
3. Select the account to apply it to
TODAY’S MOST USEFUL LINK

4.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D
• Customizable
• Applicable to any GA Segment
• Set up auto-email
• Printable reports
• Impress your boss
• You only set it up once
• FREE
PROS OF GA DASHBOARDS

5.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D
• Not user friendly
• Relies on you to know what you need
• Requires you to set up segments
• Only holds 12 widgets per dashboard
• Can’t filter by Metric values
• … but it’s free, so what do you expect?
CONS OF GA DASHBOARDS

6.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D

7.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D
How Did
People Get to
Your Site?
What Did They
Do While They
Were There?
How and Why
Did They
Leave?
WHERE TO START?

8.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D
How Did People
Get Here?

9.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D
What Did They
Do?

10.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D
Why Did They
Leave?

11.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D
Edit the Title, instead
of “Pages/Session”
Choose a Layout
Even Customize Your
URL!
Add Filters

12.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D
CHANGING DISPLAY OPTIONS
Choose different
Dimensions or Metrics
Change
row
display

13.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D
USING FILTERS - SIMPLE
“Only
show” or
“Don’t
show”
Selection
criteria

14.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D
USING FILTERS - REGEX
Selection
criteria
• Use | to separate items – creates “OR”
• Use .* as a wildcard
• .*/category means match anything before /category
• category/.* means match anything that comes after category
• Test your expressions on the actual report

15.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D
OTHER FUN THINGS
Set up once, daily,
weekly, monthly, or
quarterly
Email to
anyone
Share with
everyone on
the account
Export a PDF

16.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D
CUSTOM REPORTS

17.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D
Ask questions to determine importance:
• Which things do we want to know?
• What parts of the site are important?
• How can we use these as part of our strategy?
• When does our traffic arrive?
• Where can we improve?
• Who is visiting our site?
CUSTOM REPORTS

18.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D
CUSTOM REPORTS
Metrics: Things
you want to
measure
Dimensions:
Containers
you want to
use
Filters: Things
to include or
not include

19.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D
CUSTOM REPORTS
Metrics:
Things you
want to
measure
Dimensions:
Containers
you want to
use
Filters: Things
to include or
not include

20.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D
• Solidify/Contradict a hypothesis
• Predict a problem
• Ensure mistakes are caught
• Open a new horizon
• Maintain status quo
• Teach us about behavior
… and so much more!
THINGS DATA CAN DO

21.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D
Data is just data.
Analysis leads to insight.
That useful link again:
http://bit.ly/GADashSMX15
REMEMBER:

22.
searchmarketingexpo.com
@JennyHalasz
#SMX #32D