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@jennyhalasz
Auditing Sites: Mobile
Analytics Edition
JENNY HALASZ
@jennyhalasz
About Jenny
In SEO since 2000 – 17 years!
Speaker at Pubcon, SMX, SES,
StateofSearch, InternetSummit,
Convers...
@jennyhalasz
About Jenny
@jennyhalasz
Google is moving to a mobile first index any day now. They will index
based on the mobile site, so you need t...
@jennyhalasz
Mobile First – What does it mean?
• “53% of people will leave a site that fails to load in three
seconds or l...
@jennyhalasz
Analytics & Tracking
Especially for mobile
@jennyhalasz
Setting Up a Mobile Segment
@jennyhalasz
Setting Up a Mobile Segment
@jennyhalasz
@jennyhalasz
Sample Dashboard
http://bit.ly/ga-mobile-analytics
To use:
1. Login to Google Analytics
2. Paste in the brows...
@jennyhalasz
Dashboard & Segments Lesson
http://bit.ly/pubcon2016analytics
http://bit.ly/mobile-seo-jlh
@jennyhalasz
Comparative Data
@jennyhalasz
Comparative Data
@jennyhalasz
Comparative Data
@jennyhalasz
@jennyhalasz
Mobile
Details
@jennyhalasz
Mobile Details
@jennyhalasz
Mobile Details
@jennyhalasz
Telling Stories with Mobile Data
@jennyhalasz
What Pages May Be Delivering Poor Experience?
Bounce
rate < 100%
Pageviews
> 100
@jennyhalasz
Why Are People Bouncing?
@jennyhalasz
Is it Speed?
@jennyhalasz
What was the source?
@jennyhalasz
So What Is It?
@jennyhalasz
The “Secret” is Another Domain!
…and by the way, you
can’t close this.
@jennyhalasz
Speed
• Look for:
• Third Party tags
• Large product images
@jennyhalasz
Speed – Google Page Speed Insights Example
• Breaks out Mobile and Desktop
• Shows items important to Google
...
@jennyhalasz
Speed – GT Metrix Example
@jennyhalasz
GTMetrix gives you so much more detailed
data – like what specific tags are keeping your
site from loading qu...
@jennyhalasz
Look for
Opportunities
• Keywords that lead to this
landing page?
• Time on page?
• Actions taken resulting f...
@jennyhalasz
Three Key Takeaways
• Use Analytics to Audit Mobile
• Focus on Differences between
Mobile/Desktop
• Tell stor...
@jennyhalasz
Thank You!
Jenny Halasz
@jennyhalasz
jlh-marketing.com
Download Links:
Google Analytics Dashboard:
bit.ly/ga-...
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Auditing Mobile Sites: Mobile Analytics Edition

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Learn to use Analytics data to enhance your mobile site audits and wow your clients.

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Auditing Mobile Sites: Mobile Analytics Edition

  1. 1. @jennyhalasz Auditing Sites: Mobile Analytics Edition JENNY HALASZ
  2. 2. @jennyhalasz About Jenny In SEO since 2000 – 17 years! Speaker at Pubcon, SMX, SES, StateofSearch, InternetSummit, Conversion Conference… Writer for Search Engine Journal & Search Engine Land Contributing Author “SEO Now” and “SEO Like I’m 5”
  3. 3. @jennyhalasz About Jenny
  4. 4. @jennyhalasz Google is moving to a mobile first index any day now. They will index based on the mobile site, so you need to get it ready. If you only have an app or a desktop site with AMP, you are behind. Mobile First – What does it mean? • “More than 50 percent of search queries globally now come from mobile devices.” – Google, August 2016
  5. 5. @jennyhalasz Mobile First – What does it mean? • “53% of people will leave a site that fails to load in three seconds or less” – Google, August 2016 53%
  6. 6. @jennyhalasz Analytics & Tracking Especially for mobile
  7. 7. @jennyhalasz Setting Up a Mobile Segment
  8. 8. @jennyhalasz Setting Up a Mobile Segment
  9. 9. @jennyhalasz
  10. 10. @jennyhalasz Sample Dashboard http://bit.ly/ga-mobile-analytics To use: 1. Login to Google Analytics 2. Paste in the browser 3. Select the account to apply it to
  11. 11. @jennyhalasz Dashboard & Segments Lesson http://bit.ly/pubcon2016analytics http://bit.ly/mobile-seo-jlh
  12. 12. @jennyhalasz Comparative Data
  13. 13. @jennyhalasz Comparative Data
  14. 14. @jennyhalasz Comparative Data
  15. 15. @jennyhalasz
  16. 16. @jennyhalasz Mobile Details
  17. 17. @jennyhalasz Mobile Details
  18. 18. @jennyhalasz Mobile Details
  19. 19. @jennyhalasz Telling Stories with Mobile Data
  20. 20. @jennyhalasz What Pages May Be Delivering Poor Experience? Bounce rate < 100% Pageviews > 100
  21. 21. @jennyhalasz Why Are People Bouncing?
  22. 22. @jennyhalasz Is it Speed?
  23. 23. @jennyhalasz What was the source?
  24. 24. @jennyhalasz So What Is It?
  25. 25. @jennyhalasz The “Secret” is Another Domain! …and by the way, you can’t close this.
  26. 26. @jennyhalasz Speed • Look for: • Third Party tags • Large product images
  27. 27. @jennyhalasz Speed – Google Page Speed Insights Example • Breaks out Mobile and Desktop • Shows items important to Google • Explains how to fix BUT… • Doesn’t give detailed info like TTFB • Grades based on compliance, not actual speed • Isn’t directly tied to SEO
  28. 28. @jennyhalasz Speed – GT Metrix Example
  29. 29. @jennyhalasz GTMetrix gives you so much more detailed data – like what specific tags are keeping your site from loading quickly, or whether the root cause of slow speed is at the server level or the page level. Speed – GT Metrix Example
  30. 30. @jennyhalasz Look for Opportunities • Keywords that lead to this landing page? • Time on page? • Actions taken resulting from this page? • Opportunity for app?
  31. 31. @jennyhalasz Three Key Takeaways • Use Analytics to Audit Mobile • Focus on Differences between Mobile/Desktop • Tell stories to find problems that need solving
  32. 32. @jennyhalasz Thank You! Jenny Halasz @jennyhalasz jlh-marketing.com Download Links: Google Analytics Dashboard: bit.ly/ga-mobile-analytics This Deck: bit.ly/audit-mobile-jlh

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