SHRM Leadership Conference 2012 - Social Media and Volunteer Engagement
Social Media SuccessVolunteer EngagementJenny DeVaughnManager, Social MediaNovember 2012
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AgendaSocial Media and Volunteer Engagement• Disclaimer• Introduction• Waste Management• Volunteers • Reasons • Engagement • Communication Methods • Considerations • Discussion to Share Best Practices • Social Media Examples• Five Next Steps• Q&A
Jenny DeVaughnManager, Social Media• Top 10 most connected women in the world on LinkedIn with over 27K first level connections• Monitor, manage and engage WM target audiences in all social media platforms• Avid NASCAR fan• Join 12K who follow @JennyDeVaughn on Twitter at http://twitter.com/jennydevaughn
Waste Managementhttp://www.wm.com• Committed to Environmental Performance — our mission to maximize resource value, while minimizing impact so that both our economy and our environment can thrive• Over 20 million residential, industrial, municipal and commercial customers with revenues of $13.3B• Hiring over 500 positions nationwide and employs 40,000+ in the U.S. and Canada
WM Social Media Resourceshttp://www.wm.comProactive:• Facebook http://www.facebook.com/wastemanagement• LinkedIn http://www.linkedin.com/groups?gid=155437• Twitter @WasteManagement @WMCareers @BagsterBag @WM_WTI• YouTube http://www.youtube.com/wastemanagement• Pinterest http://pinterest.com/wastemanagement• Blog http://thinkinggreen.wm.comStatic:• Foursquare http://foursquare.com/wmcareers• Google+ https://plus.google.com/110388750167774285238
VolunteersWhy do most people volunteer for a SHRM Chapter?• Networking• Career opportunities• Leadership experience• Team building• Company recognition• Non-profit partnership• Mentor relationships• Referral from a trusted colleague• Complimentary or reduced cost access to an event/conference
VolunteersHow do we keep volunteers engaged?• Consistent and clear communication• Well-defined responsibilities and goals• Role models as volunteer leaders• Regular onsite and virtual meetings• Volunteer recognition and resources• Succession planning and growth
VolunteersCommunication Methods for Engagement or Recruitment• Face-to-face (meeting, luncheon, coffee, and more)• Phone/conference call or text• Skype, FaceTime, or Google Hangout• Email or newsletter• Facebook• Twitter• LinkedIn group• Google+ page• Foursquare• Pinterest or Instragram• Blog
Social MediaConsiderations• Do you have social media guidelines and a crisis plan?• Who on your leadership team values social media?• What communication channels do your members prefer?• Do your members need social media training?• Would a social media pilot work out best?• How will you create and maintain content for your platforms?• What accountability measures exist for your platforms?• Who manages the responses and engagement on the platforms?• What metrics will you review and when?
Social MediaDiscussion: Ask Questions and Share Best Practices1. For those who have social media platforms, what is working and what isn’t?2. What are some ways you use social media to recruit/engage volunteers?3. How can we share best practices with each other after this event?
Social Media ExampleSHRM-Atlanta https://www.facebook.com/shrmatlanta
Social Media ExampleCurtis Midkiff @SHRMSMG http://twitter.com/shrmsmg
Next StepsStep One – Start with the Bottom Line of Your Organization $$$ 5 2 4 3
Next StepsStep Two – Learn from Your Leadership and History 1 5 Ask ?’s 4 3
Next StepsStep Three – Define Measurable Metrics to Show Results 1 5 2 4 Data
Next StepsStep Four – Show Value as a Part of the Volunteer Team 1 5 2 Value 3
Next StepsStep Five – Success is Determined by One Win at a Time 1 ROI 2 4 3
Thank you!Jenny DeVaughnManager, Social MediaMobile 770.686.5492Waste Management1001 Fannin St., Suite 4000Houston, TX email@example.comLinkedIn | Facebook | Twitter | YouTube | Blog