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User Experience: It's All About Them

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1/3 of a panel talk given at the Ame

Published in: Technology, Education, Business
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User Experience: It's All About Them

  1. 1. It’s All About Them:  Developing Information Services with User Experience Design<br />#marsux<br />#uxsears<br />jenny benevento<br />jennybento@gmail.com<br />twitter: jennybento<br />
  2. 2. about me<br />librarian<br /> -public<br /> -academic<br /> -archives<br /> -corporate<br /> -shelver<br /> -reference<br /> -cataloging<br /> -circulation<br />-serials<br /> -collection development<br /> -digital projects/metadata<br />Employers<br /> -Reed College Library<br /> -Multnomah County Public<br /> -Oak Park Public (IL)<br /> -UIUC/IMLS<br /> -Associated Press<br /> -freelance<br /> -Sears/Kmart<br />
  3. 3. 22 million items (Sears & other retailers)<br />240 million visitors annually<br />products & services & parts<br />20+ websites<br />user experience department<br />20+ websites<br />
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  10. 10. Appliances<br />Tools<br />Bed, Bath & Home<br />Jewelry<br />Books<br />Apparel<br />
  11. 11. Baby<br />Fitness & Sports<br />Automotive<br />Toys & Games<br />Electronics<br />
  12. 12. Computers & Electronics<br />Office Supplies<br />Beauty<br />Office Supplies<br />Office Supplies<br />Office Supplies<br />
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  15. 15. cell phone service<br />dish network<br />downloads<br />
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  19. 19. it’s the same thing<br />-638 Pets<br /> Fitness & Sports>Hunting<br /> For the Home<br /> Groceries<br />-643 For the Home>Kitchen & Dining<br /> Appliances<br /> For the Home>Furniture<br /> Clothing<br /> Groceries>Cleaning Supplies<br />649 Baby<br />physical objects & digital things (and services)<br />
  20. 20. correctness isn’t as important as findablity<br />
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  24. 24. if my users aren’t happy, <br />no one gets paid.<br />or, “I pay your salary” <br />
  25. 25. 50%+ of site purchases are by consumers who browse the taxo.<br />That means hundreds of millions of dollars.<br />I don’t need to justify the taxo department as vital to my company, <br />because it’s how more than half of our customers buy things.<br />The CEO of a Fortune 50 company knows & cares about what taxonomy is and how it affects the business.<br />The defense “this is what will sell more things” wins most arguments. <br />Good taxo will ALWAYS sell more things<br />
  26. 26. just make people happy<br />
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  28. 28. It’s NOT about this.<br />No one ever needs to know about this.<br />
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  32. 32. Books are for use.<br /> Every reader his [or her] book.<br /> Every book its reader.<br /> Save the time of the reader.<br /> The library is a growing organism.<br />
  33. 33. Jenny Benevento<br />jennyb@gmail.com<br />twitter: jennybento<br />jennyjenny.org<br />

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