50%+ site purchases are made by consumers who will never use a search box (i.e. they browse our taxo). That means hundreds of millions of dollars. I don ’ t need to justify our department as vital to my company, because it ’ s how we get millions of dollars.
The CEO of a Fortune 50 company knows & cares about the words metadata & taxonomy because it makes money. The defense “ this will sell more things ” wins most arguments. Good metadata & taxo will always sell more things.
What ’ s important to the people who run your institution? notoriety? content reuse? getting info out? selling things? R&D?
There ’ s no reason to keep an asset if no one ’ s going to ever find it again
are sometimes opposites Safety & user friendliness
does your business unnecessarily buy new scotch tape?
You keep assets safe so people can find them. Unfindabilty makes content useless. Find the driving motivation of your org & its reasons for archiving assets. Show how people finding & using things in your DAM accomplishes that motivation. Balance asset security with asset usability.
jenny benevento @jennybento [email_address] jennyjenny.org presentation available at jennyjenny.org & Slideshare in a few hours