Staying current in the digital age

2,535 views

Published on

Based on research into techniques used by digital industry professionals to stay up to date in a constantly changing world

Published in: Social Media

Staying current in the digital age

  1. 1. STAYING CURRENT IN THE DIGITAL AGE
 by Jenny Williams Jenny Williams | Ideagarden
  2. 2. “ “ Most of the cool ideas in this presentation are not really mine … just saying Jenny  Williams  
  3. 3. THANK YOU TO THE FOLLOWING PEOPLE " FOR CONTRIBUTING THEIR 2 CENTS WORTH: •  Kevin Bergin •  Colin Laidlaw •  Hadi Bachir •  Wassim Bassil •  John Chaplin •  Mike Boyd •  Katy Daniells •  Leanne Brinkies •  Miles Joyce •  Jenni Beatie •  Gavin Heaton •  Tim Beveridge •  Kate Carruthers •  Stuart Edwards •  Giovanni Di Noto •  Paul Bartholomew •  Andrew Davenport •  Joy Bains •  David Bell •  Graham Christie •  David Jackson •  Chris Bear •  James Breeze •  Victoria Bergin •  Rob Campbell •  Louis Dahl •  Ian Bennet •  Tim Buesing
  4. 4. Today most people acknowledge the importance of technology in our lives and its impact on the world at large"
  5. 5. THERE IS ALWAYS SOME NEW THING BEING INVENTED
  6. 6. We all want to find our piece of it"
  7. 7. … or not …
  8. 8. The challenge is the speed of change"
  9. 9. Staying current is about relevance and survival
  10. 10. “ “ I don't find that 'staying up to date' is a deliberate thing I have to do. Digital communications, technology, business, they're all passions and staying up to date for me is about being actively passionate about the work I do Tim Beveridge
  11. 11. THE SOCIAL INFORMATION MODEL FIND PEOPLE SOCIAL " FEEDS LIVE" EVENTS EDUCATION RESEARCH& TREND REPORTS FILTER SHARE PEOPLE SOCIAL " FEEDS LIVE" EVENTS EDUCATION RESEARCH& TREND REPORTS
  12. 12. FIND FILTER SHARE FINDING INFORMATION
  13. 13. Opportunities to FIND information FINDING PEOPLE SOCIAL " FEEDS LVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS
  14. 14. People FINDING INFORMATION FINDING PEOPLE SOCIAL " FEEDS LVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS Possibly, the most important way to stay current ’The truth without the hype’ Not necessarily the loudest voice, but the most thoughtful
  15. 15. Surround yourself with smart people
  16. 16. Were to find them FINDING INFORMATION FINDKING PEOPLE SOCIAL " FEEDS LVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS Digital ”experts” you work with Key media " people Internal or client research department Global " teams Industry “gurus”/mentors Famous " bloggers LinkedIn groups Industry" meetup’s
  17. 17. LEVERAGING PEOPLE •  Discuss latest trends & debate issues •  Hear about new ideas/campaigns •  Discover new things to go and research •  Formal 'Digital Playground' & “lunch & learn sessions” run either internally or with guest speakers invited in to share. •  Encouraging employees to make it part of their role with specific time allocation and KPI’s to curate and share. •   
  18. 18. “ “ Every time I get to talk to one of our clients, I learn invaluable lessons about how they see search, social and content marketing contributing to the success of their business. Lee Odden - 11 ways to get smarter & stay Current in a world of Social Information Overload
  19. 19. Education, Live Events and Presentations FINDING INFORMATION FINDING PEOPLE SOCIAL " FEEDS LIVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS When researching a specific topic or trying to become informed beyond “what's happening in the news”, presentation tend to be more deep dive
  20. 20. Were to find them FINDING INFORMATION FINDING PEOPLE SOCIAL " FEEDS LIVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS Industry events (e.g. adTech) Privately run Seminars Breakfast Briefings Webinars elearning Internal or guest speakers (Digital playground, " Lunch & Learn) Industry education (e.g adschool) Internal training Slideshare youtube
  21. 21. When it comes to training…the more hands on the better
  22. 22. Social Feeds, Research and trend reports FINDING INFORMATION FINDING PEOPLE SOCIAL " FEEDS LIVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS Social Feeds are the most prolific source of information. Learning to navigate this source is a skill that needs to be learned and refined over time.
  23. 23. “ “ The internet has just killed stories.
 If anything is worth talking about, its all over facebook so whats the point of talking about it anymore Sophie  Williams    
  24. 24. Sources of social feeds FINDING INFORMATION FINDING PEOPLE SOCIAL " FEEDS LVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS News feeds email Google" alerts twitter Facebook blogs Linkedin
  25. 25. The first challenge is in collecting interesting feeds
  26. 26. “ “ You can no longer be good at just one thing, or two. It is a 10-thing world now
 (and maybe a 20-thing world soon).
 Digital  Marke6ng  and  Analy6cs  Blog   The  2015  Digital  Marke2ng  Rule  Book.  Change  or  Perish.     Avinash  Kaushik  
  27. 27. There are a variety of tools available to manage your feeds. •  Some aggregate all information into one place (e.g. Feedly) •  Others focus on visual assets better than others •  Some are very focused on a particular channel (e.g. tweetdeck) Key things to look at: •  Native to the device you are using •  Ability to organise information into group/types •  Tools to help you discover feeds of interest •  Different ways of viewing content (streams, articles, headlines etc.) Tools FINDING INFORMATION
  28. 28. TOOLS FOR AGGREGATING CONTENT
  29. 29. FEEDLY
  30. 30. FLIPBOARD
  31. 31. PULSE
  32. 32. TUMBLR
  33. 33. PINTEREST
  34. 34. SPECIFIC SITES/PUBLISHERS
  35. 35. FACEBOOK Facebook paper Specific/interesting information feeds
  36. 36. LINKEDIN LinkedIn Connection feeds Special " interest " groups
  37. 37. SLIDESHARE
  38. 38. ZITE
  39. 39. TWEETDECK
  40. 40. THE TRICK TO KEEPING UP ..
  41. 41. Make it part of your daily routine
  42. 42. Remember .. not everything you hear is true, relevant, interesting" …" but it should be thought provoking"
  43. 43. If its not, kill it"
  44. 44. FIND FILTER SHARE FILTERING INFORMATION
  45. 45. There is so much information its like a fire hose
  46. 46. “ “ You wouldn't try and drink all the water in a stream, and you'll never read the whole internet, so don't try, find sources you feel are credible and address your needs for now, then move on when you've had your fill. Tim Beveridge
  47. 47. Its easy to waste time following rabbit holes
  48. 48. Set a time limit for yourself
  49. 49. Be clear about your objectives
  50. 50. SET YOUR OBJECTIVES What are you trying to achieve: •  Stay current in general •  Monitor a particular specialist area / industry •  Come up with cool links to share with .. (friends, coworkers, clients) •  Research / learn more about a particular topic •  Monitor conversation (about yourself, your clients) •  Understand what is driving consumer participation (memes) •  Generate inspiration (creative, technical, innovation) •  WHAT ELSE? …..
  51. 51. Don’t be greedy
  52. 52. When you add something new, see if you can get rid of something you don’t use
  53. 53. Logical Groups of content make it easier to scan FINDING PEOPLE SOCIAL " FEEDS LVE" EVENTS PRESENTATIONS EDUCATION RESEARCH & TREND " REPORTS News Blogs (e.g. mumbrella)“Rock Star” feeds (e.g. Jeremiah Owyang) High Profile Digital blogs (e.g. mashable) Inspiration blogs Specialist feeds (e.g. SEOMoz, Mobile world) Vendor Blogs (e.g. Facebook) Industry Vertical feeds (e.g. financial services) ORGANISING INFORMATION"
  54. 54. Scan the crowd and spot the trends
  55. 55. Contextualise by time an place
  56. 56. Feedly provides some good tools to scan
  57. 57. BREAK DOWN CONTENT BY TYPE The length and depth of content reflects how much time will be required to digest it •  Short (300~700 words) & sharp factual news with very short update/checking lifecycle (24 hours or less) •  Lengthier analysis, whitepapers & other feature articles (typically > 1,500 words) with a longer lifecycle (typically weekly, monthly or longer) •  Fundamental knowledge (all sorts of format and lengths depending on the subject) Giovanni Di Noto
  58. 58. RESPOND TO NEW TOPICS THIS UNEARTHS Leverage mainstream keyword driven research to explore topics you have not previously encountered or totally new fields of interest •  Search engines, •  Wikipedia •  Knowledge bases (paid research & free) •  Conventional, online or not educational courses
  59. 59. “ “ time-manage and plan knowledge acquisition accordingly
 Giovanni Di Noto
  60. 60. Decide to either ditch or read"
  61. 61. Save the good stuff you cant read now for later
  62. 62. Pocket is the most popular tool for saving information
  63. 63. Ditch the rest
  64. 64. Proactively Block/ report SPAM
  65. 65. For any repeat offenders: Delete, Unsubscribe, Unfriend, Unfollow,
  66. 66. FIND FILTER SHARE SHARING INFORMATION
  67. 67. “ “ Knowledge is a process of piling up facts; wisdom lies in their simplification Martin Henry Fischer
  68. 68. ESTABLISHING LIFE STREAMS Creating multiple streams of you
  69. 69. Be remarkable " do something worthy of a remark
  70. 70. Expose your Genius
  71. 71. Be Yourself: " Let your personality shine through
  72. 72. Opportunities to SHARE information SHARING MICRO" BLOGGING BLOGGING PRESENTING COMMENTING ACADEMIA/ RESEARCH PAPERS DISCUSSING
  73. 73. Opportunities to SHARE information SHARING MICRO" BLOGGING BLOGGING PRESENTING COMMENTING ACADEMIA/ RESEARCH PAPERS DISCUSSING •  When publishing to social media its important to establish some sort of purpose, voice, routine
  74. 74. DEFINE YOUR SOCIAL STREAMS Be Social: Effectively manage your “social systems”
  75. 75. Creators Critics Collectors Joiners Spectators Inactives Percent of adults participating in at least one of the activities at least monthly 26% 35% 45% 63% 24% 16% 35% 43% 63% 75% 12% 21% Percent of 18-28YOs participating in at least one of the activities at least monthly Source: the November 14, 2008, “Australian Social Technographics® Revealed” report NOT EVERYONE PRESENTS IN THE SAME WAY ONLINE
  76. 76. BUILDING A REPUTATION
  77. 77. If you are going to do it, please …Be Interesting … "
  78. 78. “ “ I’m very selective … if I find I'm not reading them soon enough then I'll unsubcribe from them. David Bell
  79. 79. Don’t talk just for the sake of saying something
  80. 80. Managing " Personal vs Public information
  81. 81. SOCIAL MEDIA OVERLAP Many organisations will have social media policies which define how this overlap should work
  82. 82. SOCIAL MEDIA LISTENING AND CONTENT GENERTION PROCESS Comment   Tracking   In  case  we   need  to   Posi2onin g   Statement s   Content  ideas   •  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   •  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   •  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   •  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   My  digital   purpose   Tag     Schema   Target   Memes   Saved  using   Generates   determines   drives   Drives   Content   briefs     -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   drives   Posts/content   -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   Inspire   Comments   Which   requires   approval   Make     Comments   “  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐  “   requires   REPLY   “  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐  “   drives   triggers   which   drives   traffic  to   Feeds   No2fy     subscriber s   Track  Buzz   Might   require   REPLY   “  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐  “   And  maybe   then   SOCIAL MEDIA PERSONALITY CONTENT MONITORING CONTENT GENERATION " AND MANAGEMENT subscriber    info   inform s   Subscrip2ons   Contacts   Adds  to  
  83. 83. MICRO BLOGGING - TYPES A status updater Once or twice a day, Anything interesting Linked to other status updates (twitter, friendfeed etc.) Direct communicator DM’s and @replies in their tweet stream, Mostly used for banter about topics and occasionally arrangements DM now a legitimate alternative to email Spruker: Twitter for self promotion (usually consulting services) Tweets about Ranking, Follower counts, PR… Poster: Known for interesting and prolific news feeds (e.g. Scobeliser, Oywang) Conference attendee/ journalist: Something to say/report on key facts Link provider Tiny URL links to cool sites/posts/newsfeeds (Ian Lyons …) Content Creator Posts, Content (Youtube, Photos, blog posts, slideshows)
  84. 84. Opportunities to SHARE information SHARING MICRO" BLOGGING BLOGGING PRESENTING COMMENTING ACADEMIA/ RESEARCH PAPERS DISCUSSING •  Presentations, formal and informal provide a great way to share information
  85. 85. “ “ Invitations to speak at conferences force me to dig a bit deeper Tim Buesing
  86. 86. Presentations enable you to focus on a purpose
  87. 87. Its easier to let your passion and personality shine through
  88. 88. Slideshare is a great tool to share presentation content
  89. 89. CONCLUSION
  90. 90. THE SOCIAL INFORMATION MODEL FIND PEOPLE SOCIAL " FEEDS LVE" EVENTS EDUCATION RESEARCH& TREND REPORTS FILTER SHARE PEOPLE SOCIAL " FEEDS LVE" EVENTS EDUCATION RESEARCH& TREND REPORTS
  91. 91. RESULTS OF MY INFORMAL SURVEY My informal survey (30 responses) •  On average, most respondents said they spent roughly 30 mins to 1 hour per day finding information •  When asked how much was useful/applicable, results were HIGHLY VARIABLE (no two answers the same) however: –  Most respondents felt that only 20% or less of what they read daily is immediately useful However –  The vast majority felt that over 50% of what they read would be useful “at some point”
  92. 92. CONCLUSION "   Figure out why you are bothering "   Develop a system. "   Commit regular time to it "   Be ruthless when necessary "   Leverage whatever you can "   Stay passionate about digital and you will reap the rewards Staying current in the digital age is NOT OPTIONAL:
  93. 93. REMEMBER, IF YOU MISS SOMETHING …. ….. EVERYTHING PASSES …..EVERYTHING PASSES RIP FLAPPY BIRD
  94. 94. … AND A SPECIAL THANKS TO SOPHIE WILLIAMS FOR:" Drawing upon her encyclopedic knowledge of every cartoon episode aired in the last 18 years to find the most relevant scenes to illustrate my points and entertain you if the content was otherwise boring
  95. 95. THANK YOU jenny@ideagarden.com.au www.ideagarden.com.au … or find me on linked in

×