2009 ASAE Toronto Slides ADDIE Model


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75 minute presentation at the 2009 ASAE (American Society of Association Executives) Annual Conference in Toronto. Overview of the ADDIE Model, two short stories of how the model was used in two associations, then a case study that participants will discuss at their tables.

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  • Creating new programs, I am familiar with. It gets my juices flowing when I have to learn a new audience, understanding their needs, and how to meet it.
  • With the help of my colleagues and past faculty members, we
  • 2009 ASAE Toronto Slides ADDIE Model

    1. 1. Creating High-Impact Learning Events When Education is Not Your Full-Time JobTuesday, August 18, 200912:45 – 2:30<br />Dave Jennings, CAE, SPHR VP Education, <br /> Community Associations Institute<br />Patricia Hayden Director of Professional Development <br /> National Association of Independent Schools<br />Brian Birch Assistant Executive Director <br /> Snow & Ice Management Association<br />www.asaecenter.org<br />Connecting Great Ideas and Great People<br />
    2. 2. Thank You<br />
    3. 3. Agenda<br />Overview ADDIE Model<br />Two stories of specific examples<br />Apply ADDIE model principles in small group case study - learn from each other<br />Discussion and Summary<br />
    4. 4. Tips on Being More Effective Can Come from Many areas<br />Time management<br />Project management<br />Volunteer management<br />Delegation<br />Decision making<br />Knowledge/skill<br />Technology<br />
    5. 5. Impact of Learning Events<br />May 2005<br />
    6. 6.
    7. 7. ADDIE Model<br />
    8. 8. Education Staff Effort<br />
    9. 9. Education Staff Work Time<br />
    10. 10. Allocation of Education Staff Work Time<br />Evaluating<br />Interventions<br />6%<br />Leading Change<br />7%<br />Selecting<br />Interventions 7%<br />Management<br />24%<br />Other<br />8%<br />Implementing<br />Interventions<br />21%<br />Analysis<br />9%<br />18%<br />Design &<br />Development<br />18%<br />
    11. 11. Applying the ADDIE Model at NAIS<br />Patricia M. Hayden<br />Director, Professional Development<br />National Association of<br />Independent Schools<br />
    12. 12. Meeting Patricia<br />15 years of experience working in associations<br />12 years developing educational programs<br />Trained individuals both face-to-face and online. <br />March, 2009, joined the National Association of Independent Schools (NAIS)<br />
    13. 13. Turning Water into Wine <br />Concept<br />Converting F-2-F to Online<br />3-day residential program<br />Program relatively new (‘09 – third year)<br />Continue meeting the needs <br />Learn target audience <br />Deliver by June, 2009. <br />
    14. 14. Energized<br />First – Analyze<br />Met with staff on my team <br />Surveyed past attendees<br />Learned:<br />Gaps existed – were not filled by face-to-face program<br />Some nervousness moving from F2F to online.<br />Budget constraints (delivery methods)<br />
    15. 15. Laying in a Prone Position<br />Second – Design<br />Developed Strategy that included:<br />Developed program goals<br />Descriptions and learning outcomes were identified<br />Costs<br />Faculty development<br />Faculty (had to be on board)<br />Discussed their anxiety <br />
    16. 16. Putting on Roller Skates <br />Third – Develop<br />Reviewed previous content<br />Evaluated what to keep/toss<br />Not everything “would” make it online<br />Draft webinar program (4-series program)<br />Held Train-the-Trainer webinars (faculty)<br />Worked with faculty to develop program<br />Held practice sessions (for each) faculty member <br />
    17. 17. Oh My Goodness!<br />Fourth Stage – Implementation<br />Delivering the first training <br />Registration Numbers – were at first quite low<br />Nervous (for me) – had to meet budget $$<br />Managing the Software<br />Problems?<br />Solutions?<br />Attendees reaction<br />Time consuming and tense moments <br />
    18. 18. Awwww<br />Fifth Stage – Evaluate<br />Final session held 8/13<br />Averaged 4.8 (5.0) <br />100% would take another webinar – great news!<br />50 participated<br />90% took all 4 programs<br />Convincing IT and “committee” to let us keep our learning toy “WebEx”<br />Most importantly<br />We MET budget!<br />
    19. 19. Summary <br />Developing Program on the fly:<br />Difficult – yes<br />Stressful – yes<br />We instituted “humor”<br />We make what needs to be done as enjoyable as possible<br />Great team environment<br />Easy – no<br />Had to learn a new targeted audience AND develop program for them.<br />Nervous – yes, SMEs makes it doable<br />Management willing to “fail” if it doesn’t work<br />Must have a plan – with contingency.<br />Lots of “What if statements”<br />
    20. 20. MeetingBrian<br />Joined SIMA 5 years ago<br />Interim Executive Director for 1 year<br />Co-management of annual Snow & Ice Symposium<br />Developed SIMA’s online training program<br />Spearheaded numerous new educational programs<br />
    21. 21. We love snow...<br />
    22. 22. The ADAD Model for Associations<br />ADAD—Attention Deficit Association Disorder<br />Typified by lack of attention to detail in educational programming and planning<br />Large swings in educational programming from year to year<br />Painful committee meetings<br />The ‘Bob’ Factor<br />‘I have a great idea’…<br />
    23. 23. Association First Aid<br />Cultivate a culture of engaged volunteerism<br />Prioritize educational scope<br />Prepare for bumps<br />
    24. 24. Engaged Volunteers?<br />Passionate leaders<br />Willing to devote time<br />Utilize the top 1% - work to make it the top 2%<br />Will hold each other accountable<br />Professional, fun atmosphere of challenge and rapport<br />
    25. 25. Prioritize Educational Scope<br /><ul><li>Integrate any data, attendee feedback, committee feedback, and staff opinions
    26. 26. Analyze strategic plans, board outcomes, and goals
    27. 27. Develop a list of major topics/items that are within your educational ‘scope’ for 1 year
    28. 28. Prioritize them---some are more important than others
    29. 29. Set up a system to track success</li></li></ul><li>Bumps in the Road<br />New programs are not perfect<br />Goal is to deliver strong education in a new direction, as a work-in-progress<br />Be prepared for defenses, others & your own<br />
    30. 30. Real-Life Example:SIMA Build a Bid<br />In-house full day workshop created by staff and volunteers<br />Non-dues revenue stream<br />All major decisions made by volunteers<br />Directly in line with mission, strategic plan, and most importantly the needs of members<br />Designed around 4 Core Concepts<br />
    31. 31. Analysis of Development: Build a Bid<br /><ul><li>Analyze: Grade B+
    32. 32. Design: Grade B-
    33. 33. Created core concepts first
    34. 34. Needed more research on building education
    35. 35. Develop: Grade C
    36. 36. Schedule created time crunch
    37. 37. Implement: Grade B
    38. 38. Strong support from staff and volunteers,
    39. 39. Some mistakes in program
    40. 40. Evaluate: Grade B+
    41. 41. Always a work in progress philosophy</li></li></ul><li>Case Study: National Association of Retired Acrobatic Clowns<br />NARAC’s mission statement is to ‘Offer support, love, and comfortable living services for Retired Acrobatic Clowns across North America.’ <br />NARAC has an Executive Director, an Office Manager, and an Events & Membership Coordinator<br />NARAC, established five years ago, has grown by leaps and bounds<br />Member needs include:<br />-Finding affordable health care (many retired acrobatic clowns suffer from bad knees, etc.)<br />-Integrating back into society after retirement. Many clowns have trouble communicating effectively and push people away because they are always trying to be the center of attention<br />-Finding reliable friends to interact with, who understand the acrobatic clown culture and lifestyle<br />-Staying in good shape after retirement and living a healthier lifestyle<br />-Adapting to a more sedentary existence, after decades of life on the road<br />-Managing their finances, as acrobatic clowns do not receive a pension<br />This year NARAC will for the first time be able to deliver a one day, in-person event for their members.Their budget allows for up to 3 education sessions or $3,000 in educational expenses, and some time for a sponsored lunch and networking event <br />Average NARAC Member is -Between 55 and 75 years old -Retiring on savings on average of $45,000 -Receiving social security on a monthly bases, which meets most of their basic living expenses -An outgoing personality who enjoys life and is not usually the most detail-oriented individual -Loves to dress up in costume, reminds them of the old days -Killer on the trampoline<br />
    42. 42. Analysis Group Report<br />During analysis, the designer identifies the learning problems, the goals and objectives, the audience’s needs, existing knowledge, and any other relevant characteristics. Also consider constraints, environment , delivery options, and timeline.<br />
    43. 43. Design Group Report<br />A systematic process of specifying learning objectives. Detailed storyboards and prototypes are often made, and the look and feel is determined here. NARAC staff have already conducted analysis (the A in our ADDIE model), and found:<br />After examining member surveys and meeting with key retired acrobatic clown volunteers, the staff concluded that prioritizing members’ challenges will help. They strongly feel that focusing on the 2 or 3 most important issues will yield the most effective conference. They determined these top 3 priorities:<br />-Finding affordable health care coverage-Managing their finances and retirement-Finding reliable friends to interact with, who understand the acrobatic clown culture and lifestyle<br />
    44. 44. Design Stage Tips<br />Cost<br />Type and scope of presentations/education<br />Format of education (online, in-person workshop, Keynote, etc.)<br />AV Needs<br />Measuring success/attendee satisfaction<br />Audience<br />
    45. 45. Development Group Report<br />Create what you planned in the design stage. <br />Through analysis and design of the ADDIE model, the education committee agreed on a 1 day event, held in a location accessible easily by plane and local attendees, with three sessions and a networking lunch. Members requested long breaks to allow time with colleagues.<br />From the analysis and designstage, you decide:<br />Keynote breakfast, “Taking What You Made and Doubling It”<br />Second Session: “The Money Trapeze—Retiring with Your Financial Future Flying High”Workshop teaching clowns financial management -After this session, attendees will have a strong understanding of budgeting and will walk away with a spreadsheet for managing their monthly income & expenses that they can use when they get home-During the workshop, attendees will learn how to balance a checkbook<br />
    46. 46. Development Tips<br />Make ideas a reality (be realistic!)<br />Finalize location, times, etc.<br />Check your budget again<br />
    47. 47. Implementation Group Report<br />Onsite setup and delivery of the program to participants<br />Registration area set up, track walk-ins<br />Deal with unforeseen problems<br />Event begins <br />NARAC planned oneKeynote Breakfast speaker and a 2nd speaker before lunch, with two breaks and a networking lunch<br />Expected 300 clowns, before walk-ins<br />Food counts due 3 days prior<br />Most clowns staying in cheaper hotel across the street<br />
    48. 48. Implementation Tips<br />Details and contingency plans are key<br />Keep communication flowing<br />Have one person coordinate, but don’t be afraid to delegate<br />Manage all information in one place (database, spreadsheet)<br />
    49. 49. Evaluation Group Report<br />The event was a success. Lessons learned include:<br />2 educational sessions were delivered; one session was reviewed well, while the second session surveys had many comments about lack of professionalism in delivery of the content<br />Many clowns had trouble finding the keynote session room<br />The Laptop/LCD projector cable connection was difficult to set up initially, resulting in a 10 minute late start to the keynote address<br />350 clowns total attended the event, and generated significant revenue <br />Networking lunch was great, but food ran low and two demanded refunds<br />Registration packets had a few mistakes<br />Some sponsors were upset because the bags they printed were late<br />
    50. 50. Evaluation Tips<br />Summary of the evaluation from the event<br />Update on the budget developed/realized<br />Highlight lessons learned (good/bad)<br />Recommendation to do in the future and changes that would be made.<br />
    51. 51. Contact Information<br />Dave Jennings, CAE, SPHR <br />VP Education, Community Associations Institute <br />djennings@caionline.org 703-797-6333<br />Patricia Hayden <br />Director of Professional Development, National Association of Independent Schools hayden@nais.org 202-973-9769     <br />Brian Birch <br />Assistant Executive Director, Snow & Ice Management Association <br />Brian@sima.org 814) 602-4548<br />SEE YOU NEXT YEAR!<br />Annual Meeting & Expo<br />August 21 - 24, 2010<br />Los Angeles, CA<br />