Twitter
what’s all the fuss about?


jenni lloyd / strategy director / nixonmcinnes
hello! I’m Jenni Lloyd


i’m strategy director at
social media agency
nixonmcinnes
we help connect brands with
people through the social web

The UK’s largest dedicated team of social media
specialists; fo...
a little bit of social proof :)
what is it?
   how does it work?
   what’s new?
   how does it fit in with
   current trends?
   who’s using it & what for...
hands up who…


has a personal twitter account?
has tweeted in the last 48 hrs?
promotes an organisation through twitter?
...
let’s start with how
it all works
Twitter enables friends, family, and co–workers to
communicate and stay connected through the exchange
of quick, frequent ...
it started in 2006, but exploded in 2009
                                                             Sept 2009:
         ...
what is twitter?




http://www.slideshare.net/madebymany/twitter-whats-all-the-fuss-about-1111019
anatomy of a tweet
         username
                    message - 140 characters or less   favourite this tweet
avatar


...
how tweets spread

      retweet   @reply




                         URL shortener

            #hashtag
#Skittles has changed
                                                                               its entire homepage t...
people powered
search
trending topics
lists allow greater discovery
twitter capitalises on
some key current
themes
twitter is open
              co-tweet          twitpic




tweetdeck

                         Text             hootsuite...
twitter is real time
twitter is an echo chamber



                                             22,000
                                        ...
yeah, yeah - but what
about marketing?
twitter is used for campaigns
twitter is a customer service channel
twitter is a sales channel
twitter engages TV viewers
twitter gives objects a voice
twitter connects people in real life
a client perspective
we’re using Twitter
as a pilot - a way of                                        it’s the fastest way...
but twitter’s just one
tool... it’s not a social
media strategy
it’s really about something
bigger…
it’s about a fundamental shift
from the time when we relied on
our websites as a destination




‘build it and they will come’ (and we’ll drive shed
-loa...
brand sites are seeing a decline in traffic




daily unique visitors / july 07 - july 09 from Google trends




http://ww...
whilst social networks are growing




daily unique visitors / july 07 - july 09 from Google trends




http://www.digital...
we need to recognise that our
customers are playing elsewhere
if we want to talk to them
we need to be where the
conversation is
we need to be useful




and we need to be wherever
they want us to be
…we now have a platform that creates both expressive power and
audience size. Every new user is a potential creator and co...
Technology is shifting power away from the editors, the
publishers, the establishment, the media elite. Now it’s the
peopl...
how will your organisation thrive
in a world of connected
consumers?
over to you...
         thank you for listening -
         please keep in touch


nixonmcinnes.co.uk
jenni@nixonmcinnes.co...
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"Twitter: what's all the fuss about?" / Jenni Lloyd @ Revolution Forum / November 2009

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A telescopic whistle-stop tour of Twitter: what it is, how it works, what's new, how it fits in with current trends, who's using it for what and why does it matter.

Presented at the Revolution Forum at the Oxford Belfry in November 2009.

Published in: Technology, Design
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  • brought about by cheap, easy, mass access to a global publishing platform
  • What do tose consumers look like? How do they spend their time?
  • "Twitter: what's all the fuss about?" / Jenni Lloyd @ Revolution Forum / November 2009

    1. 1. Twitter what’s all the fuss about? jenni lloyd / strategy director / nixonmcinnes
    2. 2. hello! I’m Jenni Lloyd i’m strategy director at social media agency nixonmcinnes
    3. 3. we help connect brands with people through the social web The UK’s largest dedicated team of social media specialists; founded in 2000 Full service social media agency: strategy, network mapping, outreach, design, build & community management Thought leaders: instigators of ‘MeasurementCamp’
    4. 4. a little bit of social proof :)
    5. 5. what is it? how does it work? what’s new? how does it fit in with current trends? who’s using it & what for? why does it matter? let’s talk twitter
    6. 6. hands up who… has a personal twitter account? has tweeted in the last 48 hrs? promotes an organisation through twitter? can measure (and confidently explain) the value?
    7. 7. let’s start with how it all works
    8. 8. Twitter enables friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages of 140 characters or less. These messages are posted to your profile, sent to your followers, and are searchable on Twitter search.
    9. 9. it started in 2006, but exploded in 2009 Sept 2009: 50,000,000 accounts active accounts unique visitors to Twitter over the last year: Compete.com
    10. 10. what is twitter? http://www.slideshare.net/madebymany/twitter-whats-all-the-fuss-about-1111019
    11. 11. anatomy of a tweet username message - 140 characters or less favourite this tweet avatar timestamp app reply to this tweet
    12. 12. how tweets spread retweet @reply URL shortener #hashtag
    13. 13. #Skittles has changed its entire homepage to a Twitter search - brave! http://skittles.com/ #skittles lists nster ’s fo #Skittles has changed its entire homepage to a Twitter search - brave! bo http://skittles.com/ al ll #skittles m ow e RT @mashable rs #Skittles has changed its entire homepage to a Twitter search - brave!... m a RT mashable #Skittles has changed its sh entire... ab le’s follower juxtapozed RT@mashable #Skittles has changed ju malbonster s its entire homepage to xt a Twitter search - brave!... ap ozed’s follo #Skittles has changed its entire homepage to a Twitter search - w er s brave! http://skittles.com/ RT @mashable #Skittles has changed its entire #skittles homepage to a Twitter... mashable http://www.slideshare.net/madebymany/twitter-whats-all-the-fuss-about-1111019
    14. 14. people powered search
    15. 15. trending topics
    16. 16. lists allow greater discovery
    17. 17. twitter capitalises on some key current themes
    18. 18. twitter is open co-tweet twitpic tweetdeck Text hootsuite twistori ?
    19. 19. twitter is real time
    20. 20. twitter is an echo chamber 22,000 complaints to the PCC, withdrawal of ads & an apology illustration courtesy of @rossbreadmore
    21. 21. yeah, yeah - but what about marketing?
    22. 22. twitter is used for campaigns
    23. 23. twitter is a customer service channel
    24. 24. twitter is a sales channel
    25. 25. twitter engages TV viewers
    26. 26. twitter gives objects a voice
    27. 27. twitter connects people in real life
    28. 28. a client perspective we’re using Twitter as a pilot - a way of it’s the fastest way for learning about real customers to get a reaction time interaction in real time - faster than tech with consumers support, customer care or quality control - we’ve had to speed up internally in it’s a lot more personal - and order to react we’re still trying to get to grips with what that means & how we do it... are the people communicating the right people to do so? what is the persona and how is it generated? thanks to Mike Heroys @ Coca-Cola
    29. 29. but twitter’s just one tool... it’s not a social media strategy
    30. 30. it’s really about something bigger…
    31. 31. it’s about a fundamental shift
    32. 32. from the time when we relied on our websites as a destination ‘build it and they will come’ (and we’ll drive shed -loads of traffic through advertising)
    33. 33. brand sites are seeing a decline in traffic daily unique visitors / july 07 - july 09 from Google trends http://www.digitalbuzzblog.com/loosing-to-the-social-web-visualized/
    34. 34. whilst social networks are growing daily unique visitors / july 07 - july 09 from Google trends http://www.digitalbuzzblog.com/loosing-to-the-social-web-visualized/
    35. 35. we need to recognise that our customers are playing elsewhere
    36. 36. if we want to talk to them we need to be where the conversation is
    37. 37. we need to be useful and we need to be wherever they want us to be
    38. 38. …we now have a platform that creates both expressive power and audience size. Every new user is a potential creator and consumer, and an audience whose members can co-operate directly with one another, many to many, is a former audience. Clay Shirky / writer. teacher. consultant / shirky.com The broadcast model of communication is dead
    39. 39. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.” Rupert Murdoch* / Media Magnate / Wired Magazine / July 2006 * Rupert Murdoch said this… in 2006!
    40. 40. how will your organisation thrive in a world of connected consumers?
    41. 41. over to you... thank you for listening - please keep in touch nixonmcinnes.co.uk jenni@nixonmcinnes.co.uk twitter.com/jennilloyd

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