http://cdn.caughtoffside.com/wp-content/uploads/2011/11/GOAL.jpgWhat is the goal of your outreach?Leads?Network growth? Increased interaction? Don’t forget that your social marketing should fit in with your other avenues, like your blog, email marketing, etc.
Social media is always evolving & changingOngoing education & professional development help to keep you up to dateIn order to execute on everything we’ve just gone through, you need to learn how to do it!Education helps you to be more effective with your social media efforts
HootSuite University (HSU) is an online-based education and certification program for professionals with various degrees of understanding and expertise on social mediaHSU offers:current, practical, easy-to-follow video courseware on the fundamentals of social mediawalkthrough training on how to use the HootSuite dashboardHootSuite certification – recognized credentials to showcase your expertise with the HootSuite dashboard – great notch to add to your belt!Growing library of webinars featuring industry leaders – including a few on higher ed!Social media success doesn’t happen overnightInvest in ongoing education to stay current with the rapidly changing world of social mediaUse the skills and knowledge gained through HSU to: connect with prospective studentsbuild online communitiesincrease enrolment and retention within your institutions!
FocusLearning something didn’t work is valuable too!HootSuite University provides ongoing education
Managing your Social Media - CREpost18
Managing your Social MediaJennifer Yorke@JenniferYorke#CREpost18
Agenda• Ground rules• Finding the right conversations• The student lifecycle• Staying current through education
Before they’re students• Identify and promote main social networks (anddepartmental handles if appropriate)• Pick three to five initiatives to monitor and set upstreams• Create and save draft messages• Tracking what content drives clicks to your site withGoogle Analytics
When they’re students• Encourage staff and departments to promotedepartmental networks• Watch for questions• Encourage community through connection –especially sports and student life• Have a student ambassador for each department as avoice for the students
Alumni• Create alumni departmental groups on LinkedIn• Encourage continued following of the main schoolnetworks• Maintain engagement with content directed to alumni
Education through HootSuite University• Current, video courseware on socialmedia fundamentals• HootSuite Training & Certification• Webinars from industry leaders• Learn to increase student enrolment& retention through social!
Recap• Focus – target one or two initiatives at a time• Think long term• Remember to review and iterate• Social is always evolving – stay in the know throughongoing education