Managing your Social MediaJennifer Yorke@JenniferYorke#CREpost18
Agenda• Ground rules• Finding the right conversations• The student lifecycle• Staying current through education
Who are youTargeting?
Pick Your Goal
Find the Right Conversations
Set up Monitoring
Finding Your Audience
Create Content
Share lotsof links
Everyone should be involved
Schedule and Auto-Schedule
The student lifecycle
Before they’re students• Identify and promote main social networks (anddepartmental handles if appropriate)• Pick three to...
When they’re students• Encourage staff and departments to promotedepartmental networks• Watch for questions• Encourage com...
Alumni• Create alumni departmental groups on LinkedIn• Encourage continued following of the main schoolnetworks• Maintain ...
Stay Current Through Education
Education through HootSuite University• Current, video courseware on socialmedia fundamentals• HootSuite Training & Certif...
Recap• Focus – target one or two initiatives at a time• Think long term• Remember to review and iterate• Social is always ...
Thank You!Jennifer Yorke@JenniferYorke
Managing your Social Media - CREpost18
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Managing your Social Media - CREpost18

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Click Recruit Enrol presentation focusing on social media tips for administrators from post-18 education institutions.

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  • http://cdn.caughtoffside.com/wp-content/uploads/2011/11/GOAL.jpgWhat is the goal of your outreach?Leads?Network growth? Increased interaction? Don’t forget that your social marketing should fit in with your other avenues, like your blog, email marketing, etc.
  • Social media is always evolving & changingOngoing education & professional development help to keep you up to dateIn order to execute on everything we’ve just gone through, you need to learn how to do it!Education helps you to be more effective with your social media efforts
  • HootSuite University (HSU) is an online-based education and certification program for professionals with various degrees of understanding and expertise on social mediaHSU offers:current, practical, easy-to-follow video courseware on the fundamentals of social mediawalkthrough training on how to use the HootSuite dashboardHootSuite certification – recognized credentials to showcase your expertise with the HootSuite dashboard – great notch to add to your belt!Growing library of webinars featuring industry leaders – including a few on higher ed!Social media success doesn’t happen overnightInvest in ongoing education to stay current with the rapidly changing world of social mediaUse the skills and knowledge gained through HSU to: connect with prospective studentsbuild online communitiesincrease enrolment and retention within your institutions!
  • FocusLearning something didn’t work is valuable too!HootSuite University provides ongoing education
  • Managing your Social Media - CREpost18

    1. 1. Managing your Social MediaJennifer Yorke@JenniferYorke#CREpost18
    2. 2. Agenda• Ground rules• Finding the right conversations• The student lifecycle• Staying current through education
    3. 3. Who are youTargeting?
    4. 4. Pick Your Goal
    5. 5. Find the Right Conversations
    6. 6. Set up Monitoring
    7. 7. Finding Your Audience
    8. 8. Create Content
    9. 9. Share lotsof links
    10. 10. Everyone should be involved
    11. 11. Schedule and Auto-Schedule
    12. 12. The student lifecycle
    13. 13. Before they’re students• Identify and promote main social networks (anddepartmental handles if appropriate)• Pick three to five initiatives to monitor and set upstreams• Create and save draft messages• Tracking what content drives clicks to your site withGoogle Analytics
    14. 14. When they’re students• Encourage staff and departments to promotedepartmental networks• Watch for questions• Encourage community through connection –especially sports and student life• Have a student ambassador for each department as avoice for the students
    15. 15. Alumni• Create alumni departmental groups on LinkedIn• Encourage continued following of the main schoolnetworks• Maintain engagement with content directed to alumni
    16. 16. Stay Current Through Education
    17. 17. Education through HootSuite University• Current, video courseware on socialmedia fundamentals• HootSuite Training & Certification• Webinars from industry leaders• Learn to increase student enrolment& retention through social!
    18. 18. Recap• Focus – target one or two initiatives at a time• Think long term• Remember to review and iterate• Social is always evolving – stay in the know throughongoing education
    19. 19. Thank You!Jennifer Yorke@JenniferYorke

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