Finding your audienceJennifer Yorke@jenniferyorkeInbound UK 2012#imuk12twitter.com/hootsuite_business   facebook.com/hoots...
HootSuite: Empowering the Social Businesstwitter.com/hootsuite_business   facebook.com/hootsuite_business   slideshare.com...
Agenda1. Ground rules before using social media2. Finding the right people on Twitter3. Encourage engagementtwitter.com/ho...
Your customers are relying more &           more on social9 out of 10 internet users visiteda social networking site each ...
SOURCE: HUBSPOT, 2011
The ground rules!
Identify your personas
Pick your goal
Let’s go!
Finding your audience                        “HootSuite” OR “Hoot Suite”twitter.com/hootsuite_business   facebook.com/hoot...
Finding your audience                         @User AND ? geocode:twitter.com/hootsuite_business   facebook.com/hootsuite_...
Finding your audience                                             #imuk12twitter.com/hootsuite_business   facebook.com/hoo...
Finding your audience                                            filter:linkstwitter.com/hootsuite_business   facebook.com...
Finding your audience                                              lang:estwitter.com/hootsuite_business   facebook.com/ho...
Finding your audience                                    source:hubspottwitter.com/hootsuite_business   facebook.com/hoots...
Finding your audience                                 “Subject” #HAROtwitter.com/hootsuite_business   facebook.com/hootsui...
Encourage engagementtwitter.com/hootsuite_business   facebook.com/hootsuite_business   slideshare.com/hootsuite   blog.hoo...
In closing1. Do your homework2. Take time to find the right people3. Encourage engagementtwitter.com/hootsuite_business   ...
Thank You! Jennifer Yorke @jenniferyorketwitter.com/hootsuite_business   facebook.com/hootsuite_business   slideshare.com/...
Finding your Audience
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Finding your Audience

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A 20 minute break out session at Inbound UK 2012 on tips and tricks you can use to find your audience on Twitter.

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Finding your Audience

  1. 1. Finding your audienceJennifer Yorke@jenniferyorkeInbound UK 2012#imuk12twitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
  2. 2. HootSuite: Empowering the Social Businesstwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
  3. 3. Agenda1. Ground rules before using social media2. Finding the right people on Twitter3. Encourage engagementtwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
  4. 4. Your customers are relying more & more on social9 out of 10 internet users visiteda social networking site each month in 2011
  5. 5. SOURCE: HUBSPOT, 2011
  6. 6. The ground rules!
  7. 7. Identify your personas
  8. 8. Pick your goal
  9. 9. Let’s go!
  10. 10. Finding your audience “HootSuite” OR “Hoot Suite”twitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
  11. 11. Finding your audience @User AND ? geocode:twitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
  12. 12. Finding your audience #imuk12twitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
  13. 13. Finding your audience filter:linkstwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
  14. 14. Finding your audience lang:estwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
  15. 15. Finding your audience source:hubspottwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
  16. 16. Finding your audience “Subject” #HAROtwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
  17. 17. Encourage engagementtwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
  18. 18. In closing1. Do your homework2. Take time to find the right people3. Encourage engagementtwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com
  19. 19. Thank You! Jennifer Yorke @jenniferyorketwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com

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