Analyzing your Marketing Funnel

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Analyze your customers to understand and the actions they took to convert to a customer. Use that data to power your marketing and bring in higher quality leads for your sales team.

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Analyzing your Marketing Funnel

  1. 1. Romancing yourCustomer(Analyzing your Marketing Funnel)Jennifer Yorke@jenniferyorkeJuly 2011
  2. 2. TABLE OF CONTENTS 1 Audit your efforts 2 Creating offers 3 Closing the deal
  3. 3. LeadLead Lead Lead Lead Lead Lead Lead
  4. 4. ROMANCING YOUR CUSTOMERGoing forcoffeeDinner anda movieTying theknot
  5. 5. First you need toaudit your efforts.
  6. 6. CLOSING THE LOOP
  7. 7. CLOSING A LEAD
  8. 8. LOOK AT MOST VISITED PAGES
  9. 9. INVENTORY LANDING PAGES
  10. 10. TALK TO YOUR BEST FRIEND
  11. 11. Now you need tocreate great offers.
  12. 12. Educational offers like e-books,how-tos, tip sheets, or check-lists
  13. 13. Build trust through case studies, live demos, and whitepapers
  14. 14. You won’t ever get a ‘yes’ ifyou don’t ask!
  15. 15. MAKE THE DEAL ATTRACTIVE
  16. 16. FINAL THOUGHTS 1 Know where you’re starting from 2 Think educational 3 Develop trust 4 Close the deal
  17. 17. THANK YOU

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