Social Networking Basics What is it? & Why is it important for your agency or group?
What is Social Networking? <ul><li>Social media is online content created by people using highly accessible publishing technologies. </li></ul><ul><li>Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. </li></ul><ul><li>Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. </li></ul>
Blogging Blogs are pervasive and part of our daily lives The numbers vary but agree that blogs are here to stay * comScore MediaMetrix (August 2008) o Blogs: 77.7 million unique visitors in the US o Facebook: 41.0 million | MySpace 75.1 million o Total internet audience 188.9 million * eMarketer (May 2008) o 94.1 million US blog readers in 2007 (50% of Internet users) o 22.6 million US bloggers in 2007 (12%) * Universal McCann (March 2008) o 184 million WW have started a blog | 26.4 US o 346 million WW read blogs | 60.3 US o 77% of active Internet users read blogs Technorati Blogosphere 2008 Report http://technorati.com/blogging/state-of-the-blogosphere/
Blogging What can a business / org do with a blog? Demonstrate expertise on a subject Share links to good relevant content Get great search results for a topic Share photos or video Get feedback on your ideas