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HABJ Social Networking Basics


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Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology. But what does that mean to business and organizations?

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HABJ Social Networking Basics

  1. 1. Social Networking Basics What is it? & Why is it important for your agency or group?    
  2. 2. What is Social Networking? <ul><li>Social media is online content created by people using highly accessible publishing technologies. </li></ul><ul><li>Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. </li></ul><ul><li>Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. </li></ul>
  3. 3. What is Social Networking?
  4. 4. Social Networking - Community
  5. 5. Facebook
  6. 6. Facebook What can a business / org do on Facebook? Share photos Link to websites Share stories Invites to events Talk to fans Post surveys
  7. 7. Facebook
  8. 8. Microblogging - Twitter
  9. 9. Twitter What can a business / org do on Twitter? Promote sales or events Share news Offer discounts Ask for customer feedback Take orders Answer questions Handle customer service issues
  10. 10. Twitter - Search
  11. 11. Twitter - Registration
  12. 12. Twitter - Followers
  13. 13. Blogging Blogs are pervasive and part of our daily lives The numbers vary but agree that blogs are here to stay * comScore MediaMetrix (August 2008) o Blogs: 77.7 million unique visitors in the US o Facebook: 41.0 million | MySpace 75.1 million o Total internet audience 188.9 million * eMarketer (May 2008) o 94.1 million US blog readers in 2007 (50% of Internet users) o 22.6 million US bloggers in 2007 (12%) * Universal McCann (March 2008) o 184 million WW have started a blog | 26.4 US o 346 million WW read blogs | 60.3 US o 77% of active Internet users read blogs Technorati Blogosphere 2008 Report
  14. 14. Blogging What can a business / org do with a blog? Demonstrate expertise on a subject Share links to good relevant content Get great search results for a topic Share photos or video Get feedback on your ideas
  15. 15. Blogging - Wordpress
  16. 16. Blogging - Wordpress
  17. 17. Questions? Jennifer Texada [email_address] Blog – How to Go Web 2.0