SlideShare a Scribd company logo
1 of 14
CONFIDENTIAL Photoshop® Lightroom™ 1.0
Content Blocks & Message Hierarchy
8/18/06
PAGE 1
KEY MESSAGES
Key Message—Overall
From shoot to finish, Photoshop® Lightroom™ 1.0 provides the essential software toolkit for today’s professional
photographer. Speed your digital photographs from raw processing to final presentation, in an easy-to-use
application that empowers you to import, manage, and showcase large volumes of photographs. Lightroom’s
cross-platform support allows photographers to effortlessly work on projects from any Windows or Macintosh
computer on-location, in the studio or in the office. Spend less time at the computer, and more time behind the
lens.
Key Message—Professional
Photographers
From shoot to finish, Photoshop® Lightroom™ 1.0 provides the essential software toolkit for today’s professional
photographer. Speed your digital photographs from camera through raw processing and on to final presentation,
in an easy-to-use application that empowers you to import, manage, batch process and showcase large volumes
of photographs. Photoshop Lightroom nimbly processes photo shoots to contact sheets and prints, slideshow
presentations and polished, interactive Web galleries. Lightroom’s cross-platform support allows photographers
to effortlessly work on projects from any Windows or Macintosh computer anywhere – on location or in the studio.
Spend less time at the computer, and more time behind the lens.
Key Message—
Advanced Amateurs
Photoshop® Lightroom™ 1.0 answers the digital photographer’s call for an application that quickly transfers raw
photo data from camera to computer; to manage all of your photographs; and to showcase your photographs in
print, in dynamic slideshows, and interactive Web galleries that are a snap to produce. Lightroom’s cross-
platform support allows photographers to effortlessly work on projects from any Windows or Macintosh computer
on-location or in the office. Photoshop Lightroom—spend less time at the computer, and more time behind the
lens, doing what you love.
Key Message—
Educators
From shoot to finish, Photoshop® Lightroom™ 1.0 provides the essential software toolkit to perfectly complement
every photographic environment. Speed digital photographs from raw processing to final presentation, in an
intuitive application that empowers you to import, manage, batch process and showcase large volumes of
photographs. In combination with Photoshop CS2, Lightroom provides students with editing power to make their
portfolios stand out from the crowd. As easy to learn as it is to use, Photoshop Lightroom supports industry
standard photograph formats, brought to you by the company that is the gold standard in digital imaging software.
With Lightroom, your photography students can effortlessly work on projects from any Windows or Macintosh
computer, whether it’s in the lab, or on location.
Key Message—Cross-sell to
Photoshop Professional
Photographer users
You trust Adobe Photoshop software for the most advanced editing of each of your images. Now, Adobe brings
the same quality and advanced technology to the digital photography workflow with Photoshop® Lightroom™ 1.0.
Now you can smoothly import and manage thousands of photos and quickly process the raw data from your
camera. For advanced editing, send photos directly to Photoshop, and back again for contact sheets, prints, and
elegant presentation on screen or web.
Key Message—Cross-sell to
Creative Suite users
From web to desktop to offset press, Photoshop® Lightroom™ 1.0 speeds the management of digital
photographs for any creative project. The nimble, intuitive tools in Lightroom enable the efficient batch processing
of digital photographs from the raw data in your camera to finished professional production in the Adobe Creative
Suite.
CONFIDENTIAL Photoshop® Lightroom™ 1.0
Content Blocks & Message Hierarchy
8/18/06
PAGE 2
KEY MESSAGES AND FEATURES
Key messages and features:
Professional Photographers
From shoot to finish, Photoshop® Lightroom™ 1.0 provides the essential software toolkit for today’s professional
photographer. Speed your digital photographs from camera through raw processing and on to final presentation,
in an easy-to-use application that empowers you to import, manage, batch process and showcase large volumes
of photographs. Photoshop Lightroom nimbly processes photo shoots to contact sheets and prints, slideshow
presentations and polished, interactive Web galleries. Lightroom’s cross-platform support allows photographers
to effortlessly work on projects from any Windows or Macintosh computer anywhere – on location or in the studio.
Spend less time at the computer, and more time behind the lens.
1. Customizable, automated import and batch processing of large volume of photos, including automatic file
renaming, folder organization, metadata application, and format conversion.
2. Preservation, modification and batch application of metadata, including industry standard IPTC, EXIF & XMP
3. Automatic tracking of photograph changes in the History panel, with as many remembered set points as you
need.
4. An intuitive, uncluttered user interface that helps speed your workflow through import, editing, organization
and output, no matter how many photographs you have in your library
5. Non-destructive photo editing for JPEG, TIFF, and over 120 native raw file formats
6. Nimble point and click comparison tools to speed selects
7. Simple but precise controls for adjusting color temperature, exposure, and tone curve
8. Elegant, no-fuss creation of interactive Flash-based Web galleries, with one-click uploading directly from
within Lightroom.
9. Dynamic, customizable print template presets for contact sheets and full size printing
10. Time-saving intuitive features including one-click dust removal and advanced black-and-white conversion
CONFIDENTIAL Photoshop® Lightroom™ 1.0
Content Blocks & Message Hierarchy
8/18/06
PAGE 3
KEY MESSAGES AND FEATURES
Key messages and features:
Advanced Amateurs
Photoshop® Lightroom™ 1.0 answers the digital photographer’s call for an application that quickly transfers raw
photo data from camera to computer; to manage all of your photographs; and to showcase your photographs in
print, in dynamic slideshows, and interactive Web galleries that are a snap to produce. Lightroom’s cross-
platform support allows photographers to effortlessly work on projects from any Windows or Macintosh computer
on-location or in the office. Photoshop Lightroom—spend less time at the computer, and more time behind the
lens, doing what you love.
1. An intuitive, uncluttered user interface that helps speed your workflow through import, editing, organization
and presentation, no matter how many photographs you have in your library
2. Automatic tracking of photograph changes in the History panel, with as many remembered set points as you
need.
3. Non-destructive photo editing for JPG, TIFF, and over 120 native raw file formats
4. Nimble point and click comparison tools to speed picking your favorites
5. Simple but precise controls for adjusting color, exposure, and tone curve
6. Elegant, no-fuss creation of interactive Flash-based Web galleries, with one-click uploading directly from
within Lightroom.
7. Dynamic, customizable print template presets for contact sheets and full size printing
8. Time-saving intuitive features including one-click dust removal, red-eye correction and the advanced black
and white conversion tool
9. Customizable, automated import and batch processing of large volume of photos, including automatic file
renaming, folder organization, metadata application, and format conversion.
10. Dynamic slideshows with background music linked to your iTunes playlists.
CONFIDENTIAL Photoshop® Lightroom™ 1.0
Content Blocks & Message Hierarchy
8/18/06
PAGE 4
KEY MESSAGES AND FEATURES
Key messages and features:
Educators
From shoot to finish, Photoshop® Lightroom™ 1.0 provides the essential software toolkit to perfectly complement
every photographic environment. Speed digital photographs from raw processing to final presentation, in an
intuitive application that empowers you to import, manage, batch process and showcase large volumes of
photographs. In combination with Photoshop CS2, Lightroom provides students with editing power to make their
portfolios stand out from the crowd. As easy to learn as it is to use, Photoshop Lightroom supports industry
standard photograph formats, brought to you by the company that is the gold standard in digital imaging
software. With Lightroom, your photography students can effortlessly work on projects from any Windows or
Macintosh computer, whether it’s in the lab, or on location.
1. An intuitive, uncluttered user interface that helps speed your workflow through import, editing, organization
and output, no matter how many photographs you have in your library
2. Customizable, automated import and batch processing of large volume of photos, including automatic file
renaming, folder organization, metadata application, and format conversion.
3. Access, preservation, editing, and batch application of metadata, including industry standard IPTC, EXIF &
XMP
4. Automatic tracking of photograph changes in the History panel, with as many remembered set points as you
need.
5. Non-destructive photo editing for JPG, TIFF, and over 120 native raw file formats, on both Windows XP and
Mac OS X.
6. Nimble point and click comparison tools to speed selects
7. Simple but precise controls for adjusting color temperature, exposure, and tone curve
8. Elegant, no-fuss creation of interactive Flash-based Web galleries, with one-click uploading directly from
within Lightroom, and dynamic on-screen slideshows with background music linked to your iTunes playlists
9. Dynamic, customizable print template presets for contact sheets and full size printing
10. Time-saving intuitive features including one-click dust removal, red-eye correction and the advanced black
and white conversion tool.
CONFIDENTIAL Photoshop® Lightroom™ 1.0
Content Blocks & Message Hierarchy
8/18/06
PAGE 5
TARGET AUDIENCES
Primary: Professional photographers who create large volumes of digital photographs
! Wide variety of fields: glamour, wedding, portrait, journalism, landscape, commercial, etc.
! May work in a large studio with many assistants or be a one-person business
Advanced amateur digital photographers who aspire to use the same tools and achieve the same results as pros
Secondary: Educators: University and community college instructors who teach the next generation of photographers and are shooters
themselves
Taglines The shoot to finish solution for the batch import, processing and presentation of professional photography.
From shoot to finish
The photographer’s solution from shoot to finish
Import, process, present—the complete solution for professional photography
Your fast, efficient digital darkroom and photo lab
CONFIDENTIAL Photoshop® Lightroom™ 1.0
Content Blocks & Message Hierarchy
8/18/06
PAGE 6
MESSAGING PILLARS
Focused Nimble Accessible
The essential software for photographers
Developed with the direct input of the
passionate photographer, the driving force
behind the design of Lightroom has been
nothing more or less than the needs expressed
by the people who would use the product.
Lightroom is not meant to be all things to all
people. It is meant to be all the right things for
photographers.
Photoshop Lightroom 1.0 includes:
• An elegant, uncluttered interface that
marches to the tune of the
photographer, and never gets in the
way
• A feature set tuned to the needs of the
photographer, with controls that are
recognizable and easy to use
• Attention to the detail of the
photographer’s life—Lightroom strives
to make it easier for you to get your
work done, not to change how you like
to do it.
A smooth, responsive process from import
from your carmeras through printing and
electronic output.
Photoshop Lightroom 1.0 is:
• Tuned to work as quickly and smoothly
on laptops or desktops
• Customizable, automated functions
that allow you to batch process bulk
photographs from cameras, cards and
drives
• An interface that mirrors the most
common photographic workflows, from
import through “developing” your
photos and on to both printing and
electronic output like screenshows and
web galleries.
• An intuitive feature set and interface
that make Lightroom easy to learn and
easy to use.
Open and adaptable
Lightroom embraces standards, not proprietary
systems and formats. Lightroom is adaptable—
go ahead, change it. Lightroom works where
you do, on more than one platform, more than
a few systems. Lightroom is more.
Photoshop Lightroom 1.0 features:
• Versions for BOTH the Mac OS and
Windows
• Full capability on the widest possible
range of computer systems
• Compatibility with JPEG, TIFF and
over 120 raw formats—and you can
convert them all to universal DNG
without losing quality
• A library that is organized to your
preferences, including where and how
your photographs are stored when
transferred
• A new, modular architecture that
allows you to create plug-ins that will
add to and adapt Lightroom even
further in the future
CONFIDENTIAL Photoshop® Lightroom™ 1.0
Content Blocks & Message Hierarchy
8/18/06
PAGE 7
BLURBS
Photoshop® Lightroom™
25-Word:
Adobe Photoshop Lightroom 1.0 speeds digital photographs from raw processing to final presentation in a
comprehensive application that lets you import, manage and showcase large photo collections.
Photoshop® Lightroom™
50-Word:
Adobe Photoshop® Lightroom™ 1.0 provides the essential software toolkit for today’s professional photographer.
Speed your digital photographs from raw processing to final presentation, in an easy-to-use application that
empowers you to import, manage, and showcase large photograph volumes. Spend less time at the computer,
and more time behind the lens.
Photoshop® Lightroom™
100-Word:
From shoot to finish, Adobe Photoshop® Lightroom™ 1.0 provides the essential software toolkit for today’s
professional photographer. Speed your digital photographs from raw processing to final presentation, in an easy-
to-use application that empowers you to import, manage, and showcase large volumes of photographs. Batch
process, convert, and apply metadata to photographs as you import them. Make your selects with multiple
viewing and comparison options. Adjust and enhance color, exposure and tone curve non-destructively in over
120 native file formats. Track changes automatically and return to any photograph version with a single click.
Spend less time at the computer, and more time behind the lens.
CONFIDENTIAL Photoshop® Lightroom™ 1.0
Content Blocks & Message Hierarchy
8/18/06
PAGE 8
Evidence for Overall Users – New
features to encourage purchase
• Peak performance on laptops and desktops new and existing on either Mac OS X or Windows XP
platforms.
• A focused feature set for photographers, created with the help of photographers who participated in
the public beta program
• Customizable automated functions that let you transfer massive photograph volumes and batch
process them automatically, including applying metadata templates, converting from proprietary raw
formats to universal DNG, and more.
• Nimble point and click comparison tools to speed selects
• An elegant, uncluttered user interface that helps speed your workflow through import, editing,
organization and presentation.
• Simple but precise controls to adjust color temperature, exposure, and tone curve
• Automatic tracking of photograph changes in the History panel, with as many remembered set points
as you need
• Versatile output options including easy-to-create Flash-based Web galleries, dynamic customizable
print templates, and screen slideshows with background music
Evidence for Photoshop Users –
Overall features to drive purchase
of Lightroom in addition to already
owning Photoshop
• Photoshop focuses on the one—advanced editing of each photograph individually. Photoshop
Lightroom focuses on the many—importing, managing, selecting from the collection, batch processing
• Integration—It’s point and click to move a photograph from your Lightroom library to Photoshop and
back again
• Lightroom gives the creative professional a fully featured environment for the management and
processing of photographic assets
Evidence for new users to the
Adobe digital imaging family -
Overall features to drive purchase
of Lightroom
• An elegant, uncluttered user interface that makes it easy to import, edit, organize and showcase your
photographs, no matter how many you take
• The automatic History panel, which tracks the changes you make and lets you return to earlier
versions of a photograph at will
• Non-destructive photo editing for JPG, TIFF, and over 120 native raw file formats—the changes you
make in Lightroom preserve the quality of your photos, instead of degrading them
• Nimble point and click comparison tools—sort and select in the quickest, most natural way
• Simple but precise controls for “developing” your digital photos—adjusting color, exposure, and tone
curve
• No-fuss creation of interactive Flash-based Web galleries
• Easy, customizable print templates for contact sheets and full size printing
• One-click dust removal, red-eye correction and the advanced black and white conversion
• Customizable, automated import and batch processing of large volume of photos, including automatic
file renaming, folder organization, metadata application, and format conversion.
• Dynamic slideshows with background music
CONFIDENTIAL Photoshop® Lightroom™ 1.0
Content Blocks & Message Hierarchy
8/18/06
PAGE 9
Top 10 reasons to buy 1. A feature set focused specifically for photographers, created with the help of the photographers who
participated in the public beta program
2. Peak performance on laptops and desktops, new and existing, on either Mac OS X or Windows XP
platforms. Work where you choose on the system you choose
3. Customizable automated functions that let you transfer large photograph volumes and batch process
them, including applying metadata templates, converting from proprietary raw formats to universal
DNG, and more. Save time.
4. Nimble point and click comparison tools to speed selects
5. An elegant, uncluttered user interface that helps speed your workflow through import, editing,
organization and output, no matter how many photographs you have in your library—Erase the
learning curve.
6. Non-destructive photo editing for JPG, TIFF, and over 120 native raw file formats
7. Simple but precise controls to adjust color temperature, exposure, and tone curve
8. Automatic tracking of photograph changes in the History panel, with as many remembered set points
as you need
9. Versatile output options including elegant Flash-based Web galleries, dynamic customizable print
templates, and screen slideshows with background music.
10. Time-saving features including one-click dust removal, red-eye correction and the advanced black
and white conversion tool
Top reasons to buy Lightroom in
addition to already owning
Photoshop
• Photoshop Lightroom handles the import, batch processing and management of high volumes of
photographs, which you can then edit to the last pixel in Photoshop, when you choose.
• Smooth Adobe integration means it’s a point and click to move photographs from Lightroom to
Photoshop and back
Top reasons to buy Photoshop
and Lightroom
• For the creative profession who works with volumes of photographic assets, Lightroom becomes the
essential tool for photography management and batch processing. Lightroom and Photoshop
perfectly complement each other.
Top reasons for professional
photographers to buy Lightroom
1. Customizable, automated import and batch processing of large volume of photos, including automatic file
renaming, folder organization, metadata application, and format conversion.
2. Access, preservation, editing, and batch application of metadata, including industry standard IPTC, EXIF
& XMP
3. Automatic tracking of photograph changes in the History panel, with as many remembered set points as
you need.
4. An intuitive, uncluttered user interface that helps speed your workflow through import, editing,
organization and output, no matter how many photographs you have in your library
5. Non-destructive photo editing for JPG, TIFF, and over 120 native raw file formats
6. Nimble point and click comparison tools to speed selects
CONFIDENTIAL Photoshop® Lightroom™ 1.0
Content Blocks & Message Hierarchy
8/18/06
PAGE 10
7. Simple but precise controls for adjusting color temperature, exposure, and tone curve
8. No-fuss creation of interactive Flash-based Web galleries, with one-click uploading directly from within
Lightroom.
9. Dynamic, customizable print template presets for contact sheets and full size printing
10. Compatible with newer and pre-existing systems running both Mac OS X and Windows XP.
Top reasons for advanced
amateurs to buy Lightroom
1. An elegant, uncluttered user interface that helps speed your workflow through import, editing,
organization and output, no matter how many photographs you have in your library
2. Automatic tracking of photograph changes in the History panel, with as many remembered set points as
you need.
3. Non-destructive photo editing for JPG, TIFF, and over 120 native raw file formats
4. Nimble point and click comparison tools to speed picking your favorites
5. Simple but precise controls for adjusting color, exposure, and tone curve
6. No-fuss creation of interactive Flash-based Web galleries, with one-click uploading directly from within
Lightroom.
7. Dynamic, customizable print template presets for contact sheets and full size printing
8. Time-saving intuitive features including one-click dust removal, red-eye correction and the advanced
black and white conversion tool
9. Automated import and batch processing of large volume of photos, including automatic file renaming,
folder organization, metadata application, and format conversion.
10. Dynamic slideshows with background music
Top reasons for educators to buy
Lightroom
1. An intuitive, uncluttered user interface that helps speed your workflow through import, editing,
organization and output, no matter how many photographs you have in your library
2. Customizable, automated import and batch processing of large volume of photos, including automatic file
renaming, folder organization, metadata application, and format conversion.
3. Access, preservation, editing, and batch application of metadata, including industry standard IPTC, EXIF
& XMP
4. Automatic tracking of photograph changes in the History panel, with as many remembered set points as
you need.
5. Non-destructive photo editing for JPG, TIFF, and over 120 native raw file formats, on both Windows XP
and Mac OS X
6. Nimble point and click comparison tools to speed selects
7. Simple but precise controls for adjusting color temperature, exposure, and tone curve
8. No-fuss creation of interactive Flash-based Web galleries, with one-click uploading directly from within
Lightroom.
9. Compatible with newer and pre-existing systems running both Mac OS X and Windows XP
10. Time-saving features including one-click dust removal, red-eye correction and the advanced black and
white conversion tool
CONFIDENTIAL Photoshop® Lightroom™ 1.0
Content Blocks & Message Hierarchy
8/18/06
PAGE 11
APPENDIX: COMPLETE FEATURE/BENEFIT DESCRIPTIONS
Import and Manage
File Renaming
Quickly set up simple naming rules, then let Lightroom automatically rename photo files as they’re imported from your camera, card or computer
folders.
Photograph Versions (without duplicating the file)
Let Lightroom track the changes you make in the History panel, with as many remembered set points as you choose. Then switch between
versions of the photo with a mouse click.
Single or Group Metadata stamping
Add as much information to a photo as you need, either individually, or to groups of selected photos. Store metadata sets as presets, and apply
them all with a click.
Simple Keywording
Organize your photos with the keywords that make sense to you—just type and apply.
Organize using Collections
Group photos in stored collections as easily as selecting the photos and naming the collection. Recall collections with a single click, and easily
modify the contents of any collection.
Multiple viewing options (Grid, Compare, Loupe)
The Library comes with view options to suit whatever you’re doing now. Use the Grid view to browse large groups of photos. Switch to Compare to
quickly and intuitively narrow a series of photos down to the one you need. Zero in on one photo in the finest detail in Loupe view. And switch
between views with a single mouse click.
Fast Zooming
Zoom in and out of any area of a photo with simple keyboard commands or a click of the mouse. Navigate highly magnified areas with the
convenient photo preview pane.
Powerful tools for refining high volume shoots
Set Lightroom preferences to automatically handle the import of any number of photos from cameras and camera cards as they’re connected to
your computer. File renaming, folder organization, and nondestructive processing can all be automated to your preferences.
Offline photograph management
Work with your photo library in Lightroom, even when the actual photo files are stored on offline media.
Archive or Backup photographs to CD/DVD
CONFIDENTIAL Photoshop® Lightroom™ 1.0
Content Blocks & Message Hierarchy
8/18/06
PAGE 12
Simple, efficient archiving and backup tools make it easy to feel secure with offline photo backups to CD or DVD.
Import/Export Keyword sets
Simple menu commands let you export and import your keyword sets to external files, making it easy to synchronize your personal settings
between different computers.
Re-order photographs manually
Select any number of photos in the Library—continuous or not—and then drag them to a new location in the grid. It’s literally that simple.
Convert to DNG
Easily export any photos in your library from proprietary file formats to the universal DNG (Digital Negative) standard format. You can even convert
your photo files to DNG automatically as you import them from your camera cards.
IPTC/EXIF/XMP metadata support
Lightroom accesses, preserves and allows you to edit a comprehensive set of metadata entries, including standard IPTC, EXIF and XMP data.
Efficient Import that includes file renaming and metadata application
Simply and easily control the import of photos from your camera cards, including applying your renaming rules and applying your preferred
metadata settings.
Import/Export Presets
Create and use presets to streamline the importing and exporting of photo files.
Edit in Photoshop functionality for a simplified workflow
Instantly send any number of photos to Adobe Photoshop CS2 for advanced editing, and see the changes you make reflected in the Lightroom
Library when you’re done.
CONFIDENTIAL Photoshop® Lightroom™ 1.0
Content Blocks & Message Hierarchy
8/18/06
PAGE 13
Edit
All Non-destructive photograph editing for JPG, TIFF and over 120 native raw file formats
Experiment without fear—the changes you make to a photo in Lightroom never affect the original photo data.
Adjust the color temperature, exposure and tone curve with precise controls and the highest quality
Make fast adjustments with simple, intuitive slider controls, or enter numeric values for the most precise control.
Advanced B&W conversion tool
Lightroom goes way beyond simple desaturation of color. Using familiar slider controls, you can precisely control the mixing of information from six
color channels on conversion to grayscale.
Advanced Hue, Saturation and Luminance editing
Full HSL color tuning is yours, with individual control over six color channels for each of hue, saturation and luminance.
Explicit History tracking
The History panel automatically tracks your changes with easy to understand text entries as you edit. Add set points in the path at any time so you
can instantly return to as many versions of the photo as you choose.
Powerful Before/After comparison mode
View a dual display of your original photo appearance, and the changes as you make them. Choose from vertical or horizontal modes to suit the
orientation of the photo, and opt for identical side-by-side views, or a split screen view that shows the before and after displays in a single
photograph.
Settings available for instant multi-photograph adjustments using Templates or Sync features
Apply a template to change many photo at once, or make changes to one photo and then synchronize the changes to other photos you select.
Simplified tone curve tools to provide highest quality results
Adjust highlights, midtones and shadows with individual sliders or numeric entries, with real-time previews in the tone curve display and the photo
itself.
Dust-busting tool for localized dust removal
Erase dust specks from photos with a single click.
Red-eye removal
Instantly cure red eye caused by retinal flash reflection.
CONFIDENTIAL Photoshop® Lightroom™ 1.0
Content Blocks & Message Hierarchy
8/18/06
PAGE 14
Showcase
Output to HTML or Flash using dynamic live preview
No fuss, no programming web gallery production in the Web module. See the results in Lightroom before you publish them to your site.
Single click web publishing to FTP presets
Export your Flash or HTML galleries directly to your web server from within Adobe Lightroom.
Dynamic print template creation and editing
Use the included presets, adapt them to suit, or create your own. Whatever you choose, the simple slider and numeric controls let you get your
photos to prints quickly and easily.
Powerful metadata stamping on all output
Include as much information as you need on any print job.
Include music with slideshows
Enjoy an elegant, simple to set up slideshow on your monitor, with background music drawn from your computer music library.

More Related Content

Similar to Lightroom 1.0 Messaging

20 Best Photo Editing Software in 2023 and
20 Best Photo Editing Software in 2023 and20 Best Photo Editing Software in 2023 and
20 Best Photo Editing Software in 2023 andZenith Clipping
 
Advertising in a Networked, Wireless, World
Advertising in a Networked, Wireless, WorldAdvertising in a Networked, Wireless, World
Advertising in a Networked, Wireless, WorldTiffany Elliott
 
Adobe photoshop lightroom 3 discount coupon code
Adobe photoshop lightroom 3 discount coupon codeAdobe photoshop lightroom 3 discount coupon code
Adobe photoshop lightroom 3 discount coupon codeDiscount Coupon
 
Graphics and image editing softwares by akanksha
Graphics and image editing softwares by akankshaGraphics and image editing softwares by akanksha
Graphics and image editing softwares by akankshaakanksha singh
 
Digital Imaging Software
Digital Imaging SoftwareDigital Imaging Software
Digital Imaging Softwarethomasj12
 
Softorbits products for distributors. Watermark Remover Software
Softorbits products for distributors. Watermark Remover SoftwareSoftorbits products for distributors. Watermark Remover Software
Softorbits products for distributors. Watermark Remover SoftwareSoftOrbits
 
5 All-Time Favourite Photo Editing Softwares For Professionals
5 All-Time Favourite Photo Editing Softwares For Professionals5 All-Time Favourite Photo Editing Softwares For Professionals
5 All-Time Favourite Photo Editing Softwares For ProfessionalsGXYZ Inc
 
Power point activity 1
Power point activity 1Power point activity 1
Power point activity 1ELaii Dancel
 
Cs5 photoshop whatsnew
Cs5 photoshop whatsnewCs5 photoshop whatsnew
Cs5 photoshop whatsnewZibon Kediri
 
10 step product marketing plan lesley yu
10 step product marketing plan lesley yu10 step product marketing plan lesley yu
10 step product marketing plan lesley yulesleyyu
 
Softcolor Software 2015 - In Ten Minutes
Softcolor Software 2015 - In Ten MinutesSoftcolor Software 2015 - In Ten Minutes
Softcolor Software 2015 - In Ten MinutesPetri Piirainen
 
Presentation1
Presentation1Presentation1
Presentation1jed06eh1
 
Cerebro for vfx eng
Cerebro for vfx engCerebro for vfx eng
Cerebro for vfx engCineSoft
 
PHOTOSHOP-REPORT-3.pptx
PHOTOSHOP-REPORT-3.pptxPHOTOSHOP-REPORT-3.pptx
PHOTOSHOP-REPORT-3.pptxNormanSoriano1
 

Similar to Lightroom 1.0 Messaging (20)

20 Best Photo Editing Software in 2023 and
20 Best Photo Editing Software in 2023 and20 Best Photo Editing Software in 2023 and
20 Best Photo Editing Software in 2023 and
 
Product guide
Product guideProduct guide
Product guide
 
Advertising in a Networked, Wireless, World
Advertising in a Networked, Wireless, WorldAdvertising in a Networked, Wireless, World
Advertising in a Networked, Wireless, World
 
Free software-course
Free software-courseFree software-course
Free software-course
 
Adobe photoshop lightroom 3 discount coupon code
Adobe photoshop lightroom 3 discount coupon codeAdobe photoshop lightroom 3 discount coupon code
Adobe photoshop lightroom 3 discount coupon code
 
Graphics and image editing softwares by akanksha
Graphics and image editing softwares by akankshaGraphics and image editing softwares by akanksha
Graphics and image editing softwares by akanksha
 
Photoshop Nfhs
Photoshop NfhsPhotoshop Nfhs
Photoshop Nfhs
 
Digital Imaging Software
Digital Imaging SoftwareDigital Imaging Software
Digital Imaging Software
 
Ps user april-may.2008
Ps user april-may.2008Ps user april-may.2008
Ps user april-may.2008
 
Tech Comm Suite2 Engl
Tech Comm Suite2 EnglTech Comm Suite2 Engl
Tech Comm Suite2 Engl
 
Softorbits products for distributors. Watermark Remover Software
Softorbits products for distributors. Watermark Remover SoftwareSoftorbits products for distributors. Watermark Remover Software
Softorbits products for distributors. Watermark Remover Software
 
5 All-Time Favourite Photo Editing Softwares For Professionals
5 All-Time Favourite Photo Editing Softwares For Professionals5 All-Time Favourite Photo Editing Softwares For Professionals
5 All-Time Favourite Photo Editing Softwares For Professionals
 
Power point activity 1
Power point activity 1Power point activity 1
Power point activity 1
 
Cs5 photoshop whatsnew
Cs5 photoshop whatsnewCs5 photoshop whatsnew
Cs5 photoshop whatsnew
 
10 step product marketing plan lesley yu
10 step product marketing plan lesley yu10 step product marketing plan lesley yu
10 step product marketing plan lesley yu
 
Softcolor Software 2015 - In Ten Minutes
Softcolor Software 2015 - In Ten MinutesSoftcolor Software 2015 - In Ten Minutes
Softcolor Software 2015 - In Ten Minutes
 
Presentation1
Presentation1Presentation1
Presentation1
 
Photoshop
PhotoshopPhotoshop
Photoshop
 
Cerebro for vfx eng
Cerebro for vfx engCerebro for vfx eng
Cerebro for vfx eng
 
PHOTOSHOP-REPORT-3.pptx
PHOTOSHOP-REPORT-3.pptxPHOTOSHOP-REPORT-3.pptx
PHOTOSHOP-REPORT-3.pptx
 

More from Jennifer Stern

Digital Workplace Blueprinting Tool.pdf
Digital Workplace Blueprinting Tool.pdfDigital Workplace Blueprinting Tool.pdf
Digital Workplace Blueprinting Tool.pdfJennifer Stern
 
BMC Digital Workplace Content Hub
BMC Digital Workplace Content HubBMC Digital Workplace Content Hub
BMC Digital Workplace Content HubJennifer Stern
 
Digital workplace pitch deck 1:2
Digital workplace pitch deck 1:2Digital workplace pitch deck 1:2
Digital workplace pitch deck 1:2Jennifer Stern
 
Digital workplace pitch deck 2:2
Digital workplace pitch deck 2:2Digital workplace pitch deck 2:2
Digital workplace pitch deck 2:2Jennifer Stern
 
Lightroom 1.0 Promotion Email
Lightroom 1.0 Promotion EmailLightroom 1.0 Promotion Email
Lightroom 1.0 Promotion EmailJennifer Stern
 
Photoshop Express Registration Down Email
Photoshop Express Registration Down EmailPhotoshop Express Registration Down Email
Photoshop Express Registration Down EmailJennifer Stern
 
Business Is Social Lead Nurture Campaign
Business Is Social Lead Nurture CampaignBusiness Is Social Lead Nurture Campaign
Business Is Social Lead Nurture CampaignJennifer Stern
 
Achieving Cloud Relevance
Achieving Cloud RelevanceAchieving Cloud Relevance
Achieving Cloud RelevanceJennifer Stern
 
Delivering the Digital Workplace Without the Chaos
Delivering the Digital Workplace Without the ChaosDelivering the Digital Workplace Without the Chaos
Delivering the Digital Workplace Without the ChaosJennifer Stern
 
What Do Executives Need to Do to Go Digital
What Do Executives Need to Do to Go DigitalWhat Do Executives Need to Do to Go Digital
What Do Executives Need to Do to Go DigitalJennifer Stern
 
Data Center Readiness Assessment
Data Center Readiness AssessmentData Center Readiness Assessment
Data Center Readiness AssessmentJennifer Stern
 
Cloud Automation Savings Calculator
Cloud Automation Savings CalculatorCloud Automation Savings Calculator
Cloud Automation Savings CalculatorJennifer Stern
 
Keeping Your Cloud Infrastructure Healthy with the Internet of Things
Keeping Your Cloud Infrastructure Healthy with the Internet of ThingsKeeping Your Cloud Infrastructure Healthy with the Internet of Things
Keeping Your Cloud Infrastructure Healthy with the Internet of ThingsJennifer Stern
 
The Key to Going Digital: Think People
The Key to Going Digital: Think PeopleThe Key to Going Digital: Think People
The Key to Going Digital: Think PeopleJennifer Stern
 
Nestle Dreamforce 2012 Brand Ad
Nestle Dreamforce 2012 Brand Ad Nestle Dreamforce 2012 Brand Ad
Nestle Dreamforce 2012 Brand Ad Jennifer Stern
 
Tony Fadell Dreamforce 2012 Customer Hero Ad
Tony Fadell Dreamforce 2012 Customer Hero AdTony Fadell Dreamforce 2012 Customer Hero Ad
Tony Fadell Dreamforce 2012 Customer Hero AdJennifer Stern
 
Salesforce Social Advisory Board Highlights
Salesforce Social Advisory Board HighlightsSalesforce Social Advisory Board Highlights
Salesforce Social Advisory Board HighlightsJennifer Stern
 
The Workplace of the Future Is Not a Place
The Workplace of the Future Is Not a PlaceThe Workplace of the Future Is Not a Place
The Workplace of the Future Is Not a PlaceJennifer Stern
 

More from Jennifer Stern (20)

Digital Workplace Blueprinting Tool.pdf
Digital Workplace Blueprinting Tool.pdfDigital Workplace Blueprinting Tool.pdf
Digital Workplace Blueprinting Tool.pdf
 
BMC Digital Workplace Content Hub
BMC Digital Workplace Content HubBMC Digital Workplace Content Hub
BMC Digital Workplace Content Hub
 
Digital workplace pitch deck 1:2
Digital workplace pitch deck 1:2Digital workplace pitch deck 1:2
Digital workplace pitch deck 1:2
 
Digital workplace pitch deck 2:2
Digital workplace pitch deck 2:2Digital workplace pitch deck 2:2
Digital workplace pitch deck 2:2
 
Lightroom 1.0 Promotion Email
Lightroom 1.0 Promotion EmailLightroom 1.0 Promotion Email
Lightroom 1.0 Promotion Email
 
Photoshop Express Registration Down Email
Photoshop Express Registration Down EmailPhotoshop Express Registration Down Email
Photoshop Express Registration Down Email
 
Business Is Social Lead Nurture Campaign
Business Is Social Lead Nurture CampaignBusiness Is Social Lead Nurture Campaign
Business Is Social Lead Nurture Campaign
 
Erdos Hub Mockups
Erdos Hub MockupsErdos Hub Mockups
Erdos Hub Mockups
 
Audio Feature Mockup
Audio Feature MockupAudio Feature Mockup
Audio Feature Mockup
 
Achieving Cloud Relevance
Achieving Cloud RelevanceAchieving Cloud Relevance
Achieving Cloud Relevance
 
Delivering the Digital Workplace Without the Chaos
Delivering the Digital Workplace Without the ChaosDelivering the Digital Workplace Without the Chaos
Delivering the Digital Workplace Without the Chaos
 
What Do Executives Need to Do to Go Digital
What Do Executives Need to Do to Go DigitalWhat Do Executives Need to Do to Go Digital
What Do Executives Need to Do to Go Digital
 
Data Center Readiness Assessment
Data Center Readiness AssessmentData Center Readiness Assessment
Data Center Readiness Assessment
 
Cloud Automation Savings Calculator
Cloud Automation Savings CalculatorCloud Automation Savings Calculator
Cloud Automation Savings Calculator
 
Keeping Your Cloud Infrastructure Healthy with the Internet of Things
Keeping Your Cloud Infrastructure Healthy with the Internet of ThingsKeeping Your Cloud Infrastructure Healthy with the Internet of Things
Keeping Your Cloud Infrastructure Healthy with the Internet of Things
 
The Key to Going Digital: Think People
The Key to Going Digital: Think PeopleThe Key to Going Digital: Think People
The Key to Going Digital: Think People
 
Nestle Dreamforce 2012 Brand Ad
Nestle Dreamforce 2012 Brand Ad Nestle Dreamforce 2012 Brand Ad
Nestle Dreamforce 2012 Brand Ad
 
Tony Fadell Dreamforce 2012 Customer Hero Ad
Tony Fadell Dreamforce 2012 Customer Hero AdTony Fadell Dreamforce 2012 Customer Hero Ad
Tony Fadell Dreamforce 2012 Customer Hero Ad
 
Salesforce Social Advisory Board Highlights
Salesforce Social Advisory Board HighlightsSalesforce Social Advisory Board Highlights
Salesforce Social Advisory Board Highlights
 
The Workplace of the Future Is Not a Place
The Workplace of the Future Is Not a PlaceThe Workplace of the Future Is Not a Place
The Workplace of the Future Is Not a Place
 

Recently uploaded

WSO2Con2024 - Simplified Integration: Unveiling the Latest Features in WSO2 L...
WSO2Con2024 - Simplified Integration: Unveiling the Latest Features in WSO2 L...WSO2Con2024 - Simplified Integration: Unveiling the Latest Features in WSO2 L...
WSO2Con2024 - Simplified Integration: Unveiling the Latest Features in WSO2 L...WSO2
 
BusinessGPT - Security and Governance for Generative AI
BusinessGPT  - Security and Governance for Generative AIBusinessGPT  - Security and Governance for Generative AI
BusinessGPT - Security and Governance for Generative AIAGATSoftware
 
WSO2CON 2024 - Cloud Native Middleware: Domain-Driven Design, Cell-Based Arch...
WSO2CON 2024 - Cloud Native Middleware: Domain-Driven Design, Cell-Based Arch...WSO2CON 2024 - Cloud Native Middleware: Domain-Driven Design, Cell-Based Arch...
WSO2CON 2024 - Cloud Native Middleware: Domain-Driven Design, Cell-Based Arch...WSO2
 
WSO2Con2024 - Hello Choreo Presentation - Kanchana
WSO2Con2024 - Hello Choreo Presentation - KanchanaWSO2Con2024 - Hello Choreo Presentation - Kanchana
WSO2Con2024 - Hello Choreo Presentation - KanchanaWSO2
 
WSO2Con2024 - Navigating the Digital Landscape: Transforming Healthcare with ...
WSO2Con2024 - Navigating the Digital Landscape: Transforming Healthcare with ...WSO2Con2024 - Navigating the Digital Landscape: Transforming Healthcare with ...
WSO2Con2024 - Navigating the Digital Landscape: Transforming Healthcare with ...WSO2
 
Team Transformation Tactics for Holistic Testing and Quality (NewCrafts Paris...
Team Transformation Tactics for Holistic Testing and Quality (NewCrafts Paris...Team Transformation Tactics for Holistic Testing and Quality (NewCrafts Paris...
Team Transformation Tactics for Holistic Testing and Quality (NewCrafts Paris...Lisi Hocke
 
WSO2CON 2024 - How to Run a Security Program
WSO2CON 2024 - How to Run a Security ProgramWSO2CON 2024 - How to Run a Security Program
WSO2CON 2024 - How to Run a Security ProgramWSO2
 
WSO2CON 2024 - Software Engineering for Digital Businesses
WSO2CON 2024 - Software Engineering for Digital BusinessesWSO2CON 2024 - Software Engineering for Digital Businesses
WSO2CON 2024 - Software Engineering for Digital BusinessesWSO2
 
WSO2Con2024 - Unleashing the Financial Potential of 13 Million People
WSO2Con2024 - Unleashing the Financial Potential of 13 Million PeopleWSO2Con2024 - Unleashing the Financial Potential of 13 Million People
WSO2Con2024 - Unleashing the Financial Potential of 13 Million PeopleWSO2
 
WSO2CON 2024 - API Management Usage at La Poste and Its Impact on Business an...
WSO2CON 2024 - API Management Usage at La Poste and Its Impact on Business an...WSO2CON 2024 - API Management Usage at La Poste and Its Impact on Business an...
WSO2CON 2024 - API Management Usage at La Poste and Its Impact on Business an...WSO2
 
WSO2Con2024 - WSO2's IAM Vision: Identity-Led Digital Transformation
WSO2Con2024 - WSO2's IAM Vision: Identity-Led Digital TransformationWSO2Con2024 - WSO2's IAM Vision: Identity-Led Digital Transformation
WSO2Con2024 - WSO2's IAM Vision: Identity-Led Digital TransformationWSO2
 
WSO2CON 2024 - Building a Digital Government in Uganda
WSO2CON 2024 - Building a Digital Government in UgandaWSO2CON 2024 - Building a Digital Government in Uganda
WSO2CON 2024 - Building a Digital Government in UgandaWSO2
 
WSO2Con2024 - Enabling Transactional System's Exponential Growth With Simplicity
WSO2Con2024 - Enabling Transactional System's Exponential Growth With SimplicityWSO2Con2024 - Enabling Transactional System's Exponential Growth With Simplicity
WSO2Con2024 - Enabling Transactional System's Exponential Growth With SimplicityWSO2
 
WSO2CON2024 - Why Should You Consider Ballerina for Your Next Integration
WSO2CON2024 - Why Should You Consider Ballerina for Your Next IntegrationWSO2CON2024 - Why Should You Consider Ballerina for Your Next Integration
WSO2CON2024 - Why Should You Consider Ballerina for Your Next IntegrationWSO2
 
WSO2CON 2024 Slides - Open Source to SaaS
WSO2CON 2024 Slides - Open Source to SaaSWSO2CON 2024 Slides - Open Source to SaaS
WSO2CON 2024 Slides - Open Source to SaaSWSO2
 
Novo Nordisk: When Knowledge Graphs meet LLMs
Novo Nordisk: When Knowledge Graphs meet LLMsNovo Nordisk: When Knowledge Graphs meet LLMs
Novo Nordisk: When Knowledge Graphs meet LLMsNeo4j
 
WSO2CON 2024 - Navigating API Complexity: REST, GraphQL, gRPC, Websocket, Web...
WSO2CON 2024 - Navigating API Complexity: REST, GraphQL, gRPC, Websocket, Web...WSO2CON 2024 - Navigating API Complexity: REST, GraphQL, gRPC, Websocket, Web...
WSO2CON 2024 - Navigating API Complexity: REST, GraphQL, gRPC, Websocket, Web...WSO2
 
[GeeCON2024] How I learned to stop worrying and love the dark silicon apocalypse
[GeeCON2024] How I learned to stop worrying and love the dark silicon apocalypse[GeeCON2024] How I learned to stop worrying and love the dark silicon apocalypse
[GeeCON2024] How I learned to stop worrying and love the dark silicon apocalypseTomasz Kowalczewski
 
The mythical technical debt. (Brooke, please, forgive me)
The mythical technical debt. (Brooke, please, forgive me)The mythical technical debt. (Brooke, please, forgive me)
The mythical technical debt. (Brooke, please, forgive me)Roberto Bettazzoni
 
WSO2CON 2024 - IoT Needs CIAM: The Importance of Centralized IAM in a Growing...
WSO2CON 2024 - IoT Needs CIAM: The Importance of Centralized IAM in a Growing...WSO2CON 2024 - IoT Needs CIAM: The Importance of Centralized IAM in a Growing...
WSO2CON 2024 - IoT Needs CIAM: The Importance of Centralized IAM in a Growing...WSO2
 

Recently uploaded (20)

WSO2Con2024 - Simplified Integration: Unveiling the Latest Features in WSO2 L...
WSO2Con2024 - Simplified Integration: Unveiling the Latest Features in WSO2 L...WSO2Con2024 - Simplified Integration: Unveiling the Latest Features in WSO2 L...
WSO2Con2024 - Simplified Integration: Unveiling the Latest Features in WSO2 L...
 
BusinessGPT - Security and Governance for Generative AI
BusinessGPT  - Security and Governance for Generative AIBusinessGPT  - Security and Governance for Generative AI
BusinessGPT - Security and Governance for Generative AI
 
WSO2CON 2024 - Cloud Native Middleware: Domain-Driven Design, Cell-Based Arch...
WSO2CON 2024 - Cloud Native Middleware: Domain-Driven Design, Cell-Based Arch...WSO2CON 2024 - Cloud Native Middleware: Domain-Driven Design, Cell-Based Arch...
WSO2CON 2024 - Cloud Native Middleware: Domain-Driven Design, Cell-Based Arch...
 
WSO2Con2024 - Hello Choreo Presentation - Kanchana
WSO2Con2024 - Hello Choreo Presentation - KanchanaWSO2Con2024 - Hello Choreo Presentation - Kanchana
WSO2Con2024 - Hello Choreo Presentation - Kanchana
 
WSO2Con2024 - Navigating the Digital Landscape: Transforming Healthcare with ...
WSO2Con2024 - Navigating the Digital Landscape: Transforming Healthcare with ...WSO2Con2024 - Navigating the Digital Landscape: Transforming Healthcare with ...
WSO2Con2024 - Navigating the Digital Landscape: Transforming Healthcare with ...
 
Team Transformation Tactics for Holistic Testing and Quality (NewCrafts Paris...
Team Transformation Tactics for Holistic Testing and Quality (NewCrafts Paris...Team Transformation Tactics for Holistic Testing and Quality (NewCrafts Paris...
Team Transformation Tactics for Holistic Testing and Quality (NewCrafts Paris...
 
WSO2CON 2024 - How to Run a Security Program
WSO2CON 2024 - How to Run a Security ProgramWSO2CON 2024 - How to Run a Security Program
WSO2CON 2024 - How to Run a Security Program
 
WSO2CON 2024 - Software Engineering for Digital Businesses
WSO2CON 2024 - Software Engineering for Digital BusinessesWSO2CON 2024 - Software Engineering for Digital Businesses
WSO2CON 2024 - Software Engineering for Digital Businesses
 
WSO2Con2024 - Unleashing the Financial Potential of 13 Million People
WSO2Con2024 - Unleashing the Financial Potential of 13 Million PeopleWSO2Con2024 - Unleashing the Financial Potential of 13 Million People
WSO2Con2024 - Unleashing the Financial Potential of 13 Million People
 
WSO2CON 2024 - API Management Usage at La Poste and Its Impact on Business an...
WSO2CON 2024 - API Management Usage at La Poste and Its Impact on Business an...WSO2CON 2024 - API Management Usage at La Poste and Its Impact on Business an...
WSO2CON 2024 - API Management Usage at La Poste and Its Impact on Business an...
 
WSO2Con2024 - WSO2's IAM Vision: Identity-Led Digital Transformation
WSO2Con2024 - WSO2's IAM Vision: Identity-Led Digital TransformationWSO2Con2024 - WSO2's IAM Vision: Identity-Led Digital Transformation
WSO2Con2024 - WSO2's IAM Vision: Identity-Led Digital Transformation
 
WSO2CON 2024 - Building a Digital Government in Uganda
WSO2CON 2024 - Building a Digital Government in UgandaWSO2CON 2024 - Building a Digital Government in Uganda
WSO2CON 2024 - Building a Digital Government in Uganda
 
WSO2Con2024 - Enabling Transactional System's Exponential Growth With Simplicity
WSO2Con2024 - Enabling Transactional System's Exponential Growth With SimplicityWSO2Con2024 - Enabling Transactional System's Exponential Growth With Simplicity
WSO2Con2024 - Enabling Transactional System's Exponential Growth With Simplicity
 
WSO2CON2024 - Why Should You Consider Ballerina for Your Next Integration
WSO2CON2024 - Why Should You Consider Ballerina for Your Next IntegrationWSO2CON2024 - Why Should You Consider Ballerina for Your Next Integration
WSO2CON2024 - Why Should You Consider Ballerina for Your Next Integration
 
WSO2CON 2024 Slides - Open Source to SaaS
WSO2CON 2024 Slides - Open Source to SaaSWSO2CON 2024 Slides - Open Source to SaaS
WSO2CON 2024 Slides - Open Source to SaaS
 
Novo Nordisk: When Knowledge Graphs meet LLMs
Novo Nordisk: When Knowledge Graphs meet LLMsNovo Nordisk: When Knowledge Graphs meet LLMs
Novo Nordisk: When Knowledge Graphs meet LLMs
 
WSO2CON 2024 - Navigating API Complexity: REST, GraphQL, gRPC, Websocket, Web...
WSO2CON 2024 - Navigating API Complexity: REST, GraphQL, gRPC, Websocket, Web...WSO2CON 2024 - Navigating API Complexity: REST, GraphQL, gRPC, Websocket, Web...
WSO2CON 2024 - Navigating API Complexity: REST, GraphQL, gRPC, Websocket, Web...
 
[GeeCON2024] How I learned to stop worrying and love the dark silicon apocalypse
[GeeCON2024] How I learned to stop worrying and love the dark silicon apocalypse[GeeCON2024] How I learned to stop worrying and love the dark silicon apocalypse
[GeeCON2024] How I learned to stop worrying and love the dark silicon apocalypse
 
The mythical technical debt. (Brooke, please, forgive me)
The mythical technical debt. (Brooke, please, forgive me)The mythical technical debt. (Brooke, please, forgive me)
The mythical technical debt. (Brooke, please, forgive me)
 
WSO2CON 2024 - IoT Needs CIAM: The Importance of Centralized IAM in a Growing...
WSO2CON 2024 - IoT Needs CIAM: The Importance of Centralized IAM in a Growing...WSO2CON 2024 - IoT Needs CIAM: The Importance of Centralized IAM in a Growing...
WSO2CON 2024 - IoT Needs CIAM: The Importance of Centralized IAM in a Growing...
 

Lightroom 1.0 Messaging

  • 1. CONFIDENTIAL Photoshop® Lightroom™ 1.0 Content Blocks & Message Hierarchy 8/18/06 PAGE 1 KEY MESSAGES Key Message—Overall From shoot to finish, Photoshop® Lightroom™ 1.0 provides the essential software toolkit for today’s professional photographer. Speed your digital photographs from raw processing to final presentation, in an easy-to-use application that empowers you to import, manage, and showcase large volumes of photographs. Lightroom’s cross-platform support allows photographers to effortlessly work on projects from any Windows or Macintosh computer on-location, in the studio or in the office. Spend less time at the computer, and more time behind the lens. Key Message—Professional Photographers From shoot to finish, Photoshop® Lightroom™ 1.0 provides the essential software toolkit for today’s professional photographer. Speed your digital photographs from camera through raw processing and on to final presentation, in an easy-to-use application that empowers you to import, manage, batch process and showcase large volumes of photographs. Photoshop Lightroom nimbly processes photo shoots to contact sheets and prints, slideshow presentations and polished, interactive Web galleries. Lightroom’s cross-platform support allows photographers to effortlessly work on projects from any Windows or Macintosh computer anywhere – on location or in the studio. Spend less time at the computer, and more time behind the lens. Key Message— Advanced Amateurs Photoshop® Lightroom™ 1.0 answers the digital photographer’s call for an application that quickly transfers raw photo data from camera to computer; to manage all of your photographs; and to showcase your photographs in print, in dynamic slideshows, and interactive Web galleries that are a snap to produce. Lightroom’s cross- platform support allows photographers to effortlessly work on projects from any Windows or Macintosh computer on-location or in the office. Photoshop Lightroom—spend less time at the computer, and more time behind the lens, doing what you love. Key Message— Educators From shoot to finish, Photoshop® Lightroom™ 1.0 provides the essential software toolkit to perfectly complement every photographic environment. Speed digital photographs from raw processing to final presentation, in an intuitive application that empowers you to import, manage, batch process and showcase large volumes of photographs. In combination with Photoshop CS2, Lightroom provides students with editing power to make their portfolios stand out from the crowd. As easy to learn as it is to use, Photoshop Lightroom supports industry standard photograph formats, brought to you by the company that is the gold standard in digital imaging software. With Lightroom, your photography students can effortlessly work on projects from any Windows or Macintosh computer, whether it’s in the lab, or on location. Key Message—Cross-sell to Photoshop Professional Photographer users You trust Adobe Photoshop software for the most advanced editing of each of your images. Now, Adobe brings the same quality and advanced technology to the digital photography workflow with Photoshop® Lightroom™ 1.0. Now you can smoothly import and manage thousands of photos and quickly process the raw data from your camera. For advanced editing, send photos directly to Photoshop, and back again for contact sheets, prints, and elegant presentation on screen or web. Key Message—Cross-sell to Creative Suite users From web to desktop to offset press, Photoshop® Lightroom™ 1.0 speeds the management of digital photographs for any creative project. The nimble, intuitive tools in Lightroom enable the efficient batch processing of digital photographs from the raw data in your camera to finished professional production in the Adobe Creative Suite.
  • 2. CONFIDENTIAL Photoshop® Lightroom™ 1.0 Content Blocks & Message Hierarchy 8/18/06 PAGE 2 KEY MESSAGES AND FEATURES Key messages and features: Professional Photographers From shoot to finish, Photoshop® Lightroom™ 1.0 provides the essential software toolkit for today’s professional photographer. Speed your digital photographs from camera through raw processing and on to final presentation, in an easy-to-use application that empowers you to import, manage, batch process and showcase large volumes of photographs. Photoshop Lightroom nimbly processes photo shoots to contact sheets and prints, slideshow presentations and polished, interactive Web galleries. Lightroom’s cross-platform support allows photographers to effortlessly work on projects from any Windows or Macintosh computer anywhere – on location or in the studio. Spend less time at the computer, and more time behind the lens. 1. Customizable, automated import and batch processing of large volume of photos, including automatic file renaming, folder organization, metadata application, and format conversion. 2. Preservation, modification and batch application of metadata, including industry standard IPTC, EXIF & XMP 3. Automatic tracking of photograph changes in the History panel, with as many remembered set points as you need. 4. An intuitive, uncluttered user interface that helps speed your workflow through import, editing, organization and output, no matter how many photographs you have in your library 5. Non-destructive photo editing for JPEG, TIFF, and over 120 native raw file formats 6. Nimble point and click comparison tools to speed selects 7. Simple but precise controls for adjusting color temperature, exposure, and tone curve 8. Elegant, no-fuss creation of interactive Flash-based Web galleries, with one-click uploading directly from within Lightroom. 9. Dynamic, customizable print template presets for contact sheets and full size printing 10. Time-saving intuitive features including one-click dust removal and advanced black-and-white conversion
  • 3. CONFIDENTIAL Photoshop® Lightroom™ 1.0 Content Blocks & Message Hierarchy 8/18/06 PAGE 3 KEY MESSAGES AND FEATURES Key messages and features: Advanced Amateurs Photoshop® Lightroom™ 1.0 answers the digital photographer’s call for an application that quickly transfers raw photo data from camera to computer; to manage all of your photographs; and to showcase your photographs in print, in dynamic slideshows, and interactive Web galleries that are a snap to produce. Lightroom’s cross- platform support allows photographers to effortlessly work on projects from any Windows or Macintosh computer on-location or in the office. Photoshop Lightroom—spend less time at the computer, and more time behind the lens, doing what you love. 1. An intuitive, uncluttered user interface that helps speed your workflow through import, editing, organization and presentation, no matter how many photographs you have in your library 2. Automatic tracking of photograph changes in the History panel, with as many remembered set points as you need. 3. Non-destructive photo editing for JPG, TIFF, and over 120 native raw file formats 4. Nimble point and click comparison tools to speed picking your favorites 5. Simple but precise controls for adjusting color, exposure, and tone curve 6. Elegant, no-fuss creation of interactive Flash-based Web galleries, with one-click uploading directly from within Lightroom. 7. Dynamic, customizable print template presets for contact sheets and full size printing 8. Time-saving intuitive features including one-click dust removal, red-eye correction and the advanced black and white conversion tool 9. Customizable, automated import and batch processing of large volume of photos, including automatic file renaming, folder organization, metadata application, and format conversion. 10. Dynamic slideshows with background music linked to your iTunes playlists.
  • 4. CONFIDENTIAL Photoshop® Lightroom™ 1.0 Content Blocks & Message Hierarchy 8/18/06 PAGE 4 KEY MESSAGES AND FEATURES Key messages and features: Educators From shoot to finish, Photoshop® Lightroom™ 1.0 provides the essential software toolkit to perfectly complement every photographic environment. Speed digital photographs from raw processing to final presentation, in an intuitive application that empowers you to import, manage, batch process and showcase large volumes of photographs. In combination with Photoshop CS2, Lightroom provides students with editing power to make their portfolios stand out from the crowd. As easy to learn as it is to use, Photoshop Lightroom supports industry standard photograph formats, brought to you by the company that is the gold standard in digital imaging software. With Lightroom, your photography students can effortlessly work on projects from any Windows or Macintosh computer, whether it’s in the lab, or on location. 1. An intuitive, uncluttered user interface that helps speed your workflow through import, editing, organization and output, no matter how many photographs you have in your library 2. Customizable, automated import and batch processing of large volume of photos, including automatic file renaming, folder organization, metadata application, and format conversion. 3. Access, preservation, editing, and batch application of metadata, including industry standard IPTC, EXIF & XMP 4. Automatic tracking of photograph changes in the History panel, with as many remembered set points as you need. 5. Non-destructive photo editing for JPG, TIFF, and over 120 native raw file formats, on both Windows XP and Mac OS X. 6. Nimble point and click comparison tools to speed selects 7. Simple but precise controls for adjusting color temperature, exposure, and tone curve 8. Elegant, no-fuss creation of interactive Flash-based Web galleries, with one-click uploading directly from within Lightroom, and dynamic on-screen slideshows with background music linked to your iTunes playlists 9. Dynamic, customizable print template presets for contact sheets and full size printing 10. Time-saving intuitive features including one-click dust removal, red-eye correction and the advanced black and white conversion tool.
  • 5. CONFIDENTIAL Photoshop® Lightroom™ 1.0 Content Blocks & Message Hierarchy 8/18/06 PAGE 5 TARGET AUDIENCES Primary: Professional photographers who create large volumes of digital photographs ! Wide variety of fields: glamour, wedding, portrait, journalism, landscape, commercial, etc. ! May work in a large studio with many assistants or be a one-person business Advanced amateur digital photographers who aspire to use the same tools and achieve the same results as pros Secondary: Educators: University and community college instructors who teach the next generation of photographers and are shooters themselves Taglines The shoot to finish solution for the batch import, processing and presentation of professional photography. From shoot to finish The photographer’s solution from shoot to finish Import, process, present—the complete solution for professional photography Your fast, efficient digital darkroom and photo lab
  • 6. CONFIDENTIAL Photoshop® Lightroom™ 1.0 Content Blocks & Message Hierarchy 8/18/06 PAGE 6 MESSAGING PILLARS Focused Nimble Accessible The essential software for photographers Developed with the direct input of the passionate photographer, the driving force behind the design of Lightroom has been nothing more or less than the needs expressed by the people who would use the product. Lightroom is not meant to be all things to all people. It is meant to be all the right things for photographers. Photoshop Lightroom 1.0 includes: • An elegant, uncluttered interface that marches to the tune of the photographer, and never gets in the way • A feature set tuned to the needs of the photographer, with controls that are recognizable and easy to use • Attention to the detail of the photographer’s life—Lightroom strives to make it easier for you to get your work done, not to change how you like to do it. A smooth, responsive process from import from your carmeras through printing and electronic output. Photoshop Lightroom 1.0 is: • Tuned to work as quickly and smoothly on laptops or desktops • Customizable, automated functions that allow you to batch process bulk photographs from cameras, cards and drives • An interface that mirrors the most common photographic workflows, from import through “developing” your photos and on to both printing and electronic output like screenshows and web galleries. • An intuitive feature set and interface that make Lightroom easy to learn and easy to use. Open and adaptable Lightroom embraces standards, not proprietary systems and formats. Lightroom is adaptable— go ahead, change it. Lightroom works where you do, on more than one platform, more than a few systems. Lightroom is more. Photoshop Lightroom 1.0 features: • Versions for BOTH the Mac OS and Windows • Full capability on the widest possible range of computer systems • Compatibility with JPEG, TIFF and over 120 raw formats—and you can convert them all to universal DNG without losing quality • A library that is organized to your preferences, including where and how your photographs are stored when transferred • A new, modular architecture that allows you to create plug-ins that will add to and adapt Lightroom even further in the future
  • 7. CONFIDENTIAL Photoshop® Lightroom™ 1.0 Content Blocks & Message Hierarchy 8/18/06 PAGE 7 BLURBS Photoshop® Lightroom™ 25-Word: Adobe Photoshop Lightroom 1.0 speeds digital photographs from raw processing to final presentation in a comprehensive application that lets you import, manage and showcase large photo collections. Photoshop® Lightroom™ 50-Word: Adobe Photoshop® Lightroom™ 1.0 provides the essential software toolkit for today’s professional photographer. Speed your digital photographs from raw processing to final presentation, in an easy-to-use application that empowers you to import, manage, and showcase large photograph volumes. Spend less time at the computer, and more time behind the lens. Photoshop® Lightroom™ 100-Word: From shoot to finish, Adobe Photoshop® Lightroom™ 1.0 provides the essential software toolkit for today’s professional photographer. Speed your digital photographs from raw processing to final presentation, in an easy- to-use application that empowers you to import, manage, and showcase large volumes of photographs. Batch process, convert, and apply metadata to photographs as you import them. Make your selects with multiple viewing and comparison options. Adjust and enhance color, exposure and tone curve non-destructively in over 120 native file formats. Track changes automatically and return to any photograph version with a single click. Spend less time at the computer, and more time behind the lens.
  • 8. CONFIDENTIAL Photoshop® Lightroom™ 1.0 Content Blocks & Message Hierarchy 8/18/06 PAGE 8 Evidence for Overall Users – New features to encourage purchase • Peak performance on laptops and desktops new and existing on either Mac OS X or Windows XP platforms. • A focused feature set for photographers, created with the help of photographers who participated in the public beta program • Customizable automated functions that let you transfer massive photograph volumes and batch process them automatically, including applying metadata templates, converting from proprietary raw formats to universal DNG, and more. • Nimble point and click comparison tools to speed selects • An elegant, uncluttered user interface that helps speed your workflow through import, editing, organization and presentation. • Simple but precise controls to adjust color temperature, exposure, and tone curve • Automatic tracking of photograph changes in the History panel, with as many remembered set points as you need • Versatile output options including easy-to-create Flash-based Web galleries, dynamic customizable print templates, and screen slideshows with background music Evidence for Photoshop Users – Overall features to drive purchase of Lightroom in addition to already owning Photoshop • Photoshop focuses on the one—advanced editing of each photograph individually. Photoshop Lightroom focuses on the many—importing, managing, selecting from the collection, batch processing • Integration—It’s point and click to move a photograph from your Lightroom library to Photoshop and back again • Lightroom gives the creative professional a fully featured environment for the management and processing of photographic assets Evidence for new users to the Adobe digital imaging family - Overall features to drive purchase of Lightroom • An elegant, uncluttered user interface that makes it easy to import, edit, organize and showcase your photographs, no matter how many you take • The automatic History panel, which tracks the changes you make and lets you return to earlier versions of a photograph at will • Non-destructive photo editing for JPG, TIFF, and over 120 native raw file formats—the changes you make in Lightroom preserve the quality of your photos, instead of degrading them • Nimble point and click comparison tools—sort and select in the quickest, most natural way • Simple but precise controls for “developing” your digital photos—adjusting color, exposure, and tone curve • No-fuss creation of interactive Flash-based Web galleries • Easy, customizable print templates for contact sheets and full size printing • One-click dust removal, red-eye correction and the advanced black and white conversion • Customizable, automated import and batch processing of large volume of photos, including automatic file renaming, folder organization, metadata application, and format conversion. • Dynamic slideshows with background music
  • 9. CONFIDENTIAL Photoshop® Lightroom™ 1.0 Content Blocks & Message Hierarchy 8/18/06 PAGE 9 Top 10 reasons to buy 1. A feature set focused specifically for photographers, created with the help of the photographers who participated in the public beta program 2. Peak performance on laptops and desktops, new and existing, on either Mac OS X or Windows XP platforms. Work where you choose on the system you choose 3. Customizable automated functions that let you transfer large photograph volumes and batch process them, including applying metadata templates, converting from proprietary raw formats to universal DNG, and more. Save time. 4. Nimble point and click comparison tools to speed selects 5. An elegant, uncluttered user interface that helps speed your workflow through import, editing, organization and output, no matter how many photographs you have in your library—Erase the learning curve. 6. Non-destructive photo editing for JPG, TIFF, and over 120 native raw file formats 7. Simple but precise controls to adjust color temperature, exposure, and tone curve 8. Automatic tracking of photograph changes in the History panel, with as many remembered set points as you need 9. Versatile output options including elegant Flash-based Web galleries, dynamic customizable print templates, and screen slideshows with background music. 10. Time-saving features including one-click dust removal, red-eye correction and the advanced black and white conversion tool Top reasons to buy Lightroom in addition to already owning Photoshop • Photoshop Lightroom handles the import, batch processing and management of high volumes of photographs, which you can then edit to the last pixel in Photoshop, when you choose. • Smooth Adobe integration means it’s a point and click to move photographs from Lightroom to Photoshop and back Top reasons to buy Photoshop and Lightroom • For the creative profession who works with volumes of photographic assets, Lightroom becomes the essential tool for photography management and batch processing. Lightroom and Photoshop perfectly complement each other. Top reasons for professional photographers to buy Lightroom 1. Customizable, automated import and batch processing of large volume of photos, including automatic file renaming, folder organization, metadata application, and format conversion. 2. Access, preservation, editing, and batch application of metadata, including industry standard IPTC, EXIF & XMP 3. Automatic tracking of photograph changes in the History panel, with as many remembered set points as you need. 4. An intuitive, uncluttered user interface that helps speed your workflow through import, editing, organization and output, no matter how many photographs you have in your library 5. Non-destructive photo editing for JPG, TIFF, and over 120 native raw file formats 6. Nimble point and click comparison tools to speed selects
  • 10. CONFIDENTIAL Photoshop® Lightroom™ 1.0 Content Blocks & Message Hierarchy 8/18/06 PAGE 10 7. Simple but precise controls for adjusting color temperature, exposure, and tone curve 8. No-fuss creation of interactive Flash-based Web galleries, with one-click uploading directly from within Lightroom. 9. Dynamic, customizable print template presets for contact sheets and full size printing 10. Compatible with newer and pre-existing systems running both Mac OS X and Windows XP. Top reasons for advanced amateurs to buy Lightroom 1. An elegant, uncluttered user interface that helps speed your workflow through import, editing, organization and output, no matter how many photographs you have in your library 2. Automatic tracking of photograph changes in the History panel, with as many remembered set points as you need. 3. Non-destructive photo editing for JPG, TIFF, and over 120 native raw file formats 4. Nimble point and click comparison tools to speed picking your favorites 5. Simple but precise controls for adjusting color, exposure, and tone curve 6. No-fuss creation of interactive Flash-based Web galleries, with one-click uploading directly from within Lightroom. 7. Dynamic, customizable print template presets for contact sheets and full size printing 8. Time-saving intuitive features including one-click dust removal, red-eye correction and the advanced black and white conversion tool 9. Automated import and batch processing of large volume of photos, including automatic file renaming, folder organization, metadata application, and format conversion. 10. Dynamic slideshows with background music Top reasons for educators to buy Lightroom 1. An intuitive, uncluttered user interface that helps speed your workflow through import, editing, organization and output, no matter how many photographs you have in your library 2. Customizable, automated import and batch processing of large volume of photos, including automatic file renaming, folder organization, metadata application, and format conversion. 3. Access, preservation, editing, and batch application of metadata, including industry standard IPTC, EXIF & XMP 4. Automatic tracking of photograph changes in the History panel, with as many remembered set points as you need. 5. Non-destructive photo editing for JPG, TIFF, and over 120 native raw file formats, on both Windows XP and Mac OS X 6. Nimble point and click comparison tools to speed selects 7. Simple but precise controls for adjusting color temperature, exposure, and tone curve 8. No-fuss creation of interactive Flash-based Web galleries, with one-click uploading directly from within Lightroom. 9. Compatible with newer and pre-existing systems running both Mac OS X and Windows XP 10. Time-saving features including one-click dust removal, red-eye correction and the advanced black and white conversion tool
  • 11. CONFIDENTIAL Photoshop® Lightroom™ 1.0 Content Blocks & Message Hierarchy 8/18/06 PAGE 11 APPENDIX: COMPLETE FEATURE/BENEFIT DESCRIPTIONS Import and Manage File Renaming Quickly set up simple naming rules, then let Lightroom automatically rename photo files as they’re imported from your camera, card or computer folders. Photograph Versions (without duplicating the file) Let Lightroom track the changes you make in the History panel, with as many remembered set points as you choose. Then switch between versions of the photo with a mouse click. Single or Group Metadata stamping Add as much information to a photo as you need, either individually, or to groups of selected photos. Store metadata sets as presets, and apply them all with a click. Simple Keywording Organize your photos with the keywords that make sense to you—just type and apply. Organize using Collections Group photos in stored collections as easily as selecting the photos and naming the collection. Recall collections with a single click, and easily modify the contents of any collection. Multiple viewing options (Grid, Compare, Loupe) The Library comes with view options to suit whatever you’re doing now. Use the Grid view to browse large groups of photos. Switch to Compare to quickly and intuitively narrow a series of photos down to the one you need. Zero in on one photo in the finest detail in Loupe view. And switch between views with a single mouse click. Fast Zooming Zoom in and out of any area of a photo with simple keyboard commands or a click of the mouse. Navigate highly magnified areas with the convenient photo preview pane. Powerful tools for refining high volume shoots Set Lightroom preferences to automatically handle the import of any number of photos from cameras and camera cards as they’re connected to your computer. File renaming, folder organization, and nondestructive processing can all be automated to your preferences. Offline photograph management Work with your photo library in Lightroom, even when the actual photo files are stored on offline media. Archive or Backup photographs to CD/DVD
  • 12. CONFIDENTIAL Photoshop® Lightroom™ 1.0 Content Blocks & Message Hierarchy 8/18/06 PAGE 12 Simple, efficient archiving and backup tools make it easy to feel secure with offline photo backups to CD or DVD. Import/Export Keyword sets Simple menu commands let you export and import your keyword sets to external files, making it easy to synchronize your personal settings between different computers. Re-order photographs manually Select any number of photos in the Library—continuous or not—and then drag them to a new location in the grid. It’s literally that simple. Convert to DNG Easily export any photos in your library from proprietary file formats to the universal DNG (Digital Negative) standard format. You can even convert your photo files to DNG automatically as you import them from your camera cards. IPTC/EXIF/XMP metadata support Lightroom accesses, preserves and allows you to edit a comprehensive set of metadata entries, including standard IPTC, EXIF and XMP data. Efficient Import that includes file renaming and metadata application Simply and easily control the import of photos from your camera cards, including applying your renaming rules and applying your preferred metadata settings. Import/Export Presets Create and use presets to streamline the importing and exporting of photo files. Edit in Photoshop functionality for a simplified workflow Instantly send any number of photos to Adobe Photoshop CS2 for advanced editing, and see the changes you make reflected in the Lightroom Library when you’re done.
  • 13. CONFIDENTIAL Photoshop® Lightroom™ 1.0 Content Blocks & Message Hierarchy 8/18/06 PAGE 13 Edit All Non-destructive photograph editing for JPG, TIFF and over 120 native raw file formats Experiment without fear—the changes you make to a photo in Lightroom never affect the original photo data. Adjust the color temperature, exposure and tone curve with precise controls and the highest quality Make fast adjustments with simple, intuitive slider controls, or enter numeric values for the most precise control. Advanced B&W conversion tool Lightroom goes way beyond simple desaturation of color. Using familiar slider controls, you can precisely control the mixing of information from six color channels on conversion to grayscale. Advanced Hue, Saturation and Luminance editing Full HSL color tuning is yours, with individual control over six color channels for each of hue, saturation and luminance. Explicit History tracking The History panel automatically tracks your changes with easy to understand text entries as you edit. Add set points in the path at any time so you can instantly return to as many versions of the photo as you choose. Powerful Before/After comparison mode View a dual display of your original photo appearance, and the changes as you make them. Choose from vertical or horizontal modes to suit the orientation of the photo, and opt for identical side-by-side views, or a split screen view that shows the before and after displays in a single photograph. Settings available for instant multi-photograph adjustments using Templates or Sync features Apply a template to change many photo at once, or make changes to one photo and then synchronize the changes to other photos you select. Simplified tone curve tools to provide highest quality results Adjust highlights, midtones and shadows with individual sliders or numeric entries, with real-time previews in the tone curve display and the photo itself. Dust-busting tool for localized dust removal Erase dust specks from photos with a single click. Red-eye removal Instantly cure red eye caused by retinal flash reflection.
  • 14. CONFIDENTIAL Photoshop® Lightroom™ 1.0 Content Blocks & Message Hierarchy 8/18/06 PAGE 14 Showcase Output to HTML or Flash using dynamic live preview No fuss, no programming web gallery production in the Web module. See the results in Lightroom before you publish them to your site. Single click web publishing to FTP presets Export your Flash or HTML galleries directly to your web server from within Adobe Lightroom. Dynamic print template creation and editing Use the included presets, adapt them to suit, or create your own. Whatever you choose, the simple slider and numeric controls let you get your photos to prints quickly and easily. Powerful metadata stamping on all output Include as much information as you need on any print job. Include music with slideshows Enjoy an elegant, simple to set up slideshow on your monitor, with background music drawn from your computer music library.