Rim ceo presentation

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Rim ceo presentation

  1. 1. Introduction
  2. 2. RIMs CEO Change
  3. 3. IntroductionJennifer KraneJasleen SainiJamie Watson Jorge Cruz
  4. 4. Marketing1. Attention grabber2. Admit to flaws3. Make and stick to clear plan4. Get back to business5. Get personality
  5. 5. Business• Business will become better as a whole• Blackberry 10 – late 2012• “…we believe in our own strengths…”• Plans to pick up business
  6. 6. Pros• Good move to change CEO’s• New CEO means new vision• RIM has opportunity to recapture fans
  7. 7. Pros• Employees happy about change• New CEO is more people friendly• Has promised better performance
  8. 8. Cons• Loss of market share• Competition• Loss of global smartphone market• Slow operating system
  9. 9. Videohttp://www.globalnational.com/pages/story.asp x?id=6442565431
  10. 10. Websites Used• http://tinyurl.com/6vceuwf • http://tinyurl.com/8xsv6dm• http://tinyurl.com/77ucrn2 • http://tinyurl.com/7p5yyne• http://tinyurl.com/7btmqb2 • http://tinyurl.com/76txhop• http://tinyurl.com/6te9nxr • http://tinyurl.com/6pq6dnh• http://tinyurl.com/74ryfca • http://tinyurl.com/6vc9xd5• http://tinyurl.com/7gczrvt • http://tinyurl.com/6v7dwjw • http://tinyurl.com/74lpp7j

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