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Utilizing Social Media forCustomer Acquisition & Retention             Jennifer Sable Lopez             Director of Commun...
Customer Acquisition = $$?
How To Earn Customersvia Social   Title of presentation(without spending a shit ton of money)
Optimize Social Sharing@jennita #SearchLove
Good, but basic.
In-App Sharing@jennita #SearchLove
Getting better!
Shareable URLs                       #Win@jennita #SearchLove
Show some data@jennita #SearchLove
Now we’re on to something!
“Pay” with a Tweet/Share@jennita #SearchLove
“Pay” with a Tweet/Share@jennita #SearchLove
Social Proof@jennita #SearchLove
Connect G+ to Adwords                           CTR #Win@jennita #SearchLove
Facebook EdgeRank                       181 Likes                       45 Shares                       11 commentsNot too...
Try something new                       271 Likes                       91 Shares                       13 commentsIMAGESF...
Pay For It $$$ Le sigh.@jennita #SearchLove
Uhm… Ask?@jennita #SearchLove
Uhm… Ask?@jennita #SearchLove
KEEP ALL THE CUSTOMERS Title of presentation
Community.                         ehem.@jennita #SearchLove
Social Sign In@jennita #SearchLove
Super, Dumb, EASY@jennita #SearchLove
Social Sign In@jennita #SearchLove
Use that info, to make it EASY@jennita #SearchLove
Want them to contact you?@jennita #SearchLove
Can they find you?Phone, check.Email, check.Social, CHECK.@jennita #SearchLove
Sometimes you gotta         take it off Social@jennita #SearchLove
Examples@jennita #SearchLove
Wow Them!
Save $$                       No, Really.@jennita #SearchLove
Customer Service1st response   =9 hours @jennita #SearchLove
Social Media Manager                          Can answer                          tweets within                          m...
Empower the Manager@jennita #SearchLove
TEST All The THINGS  Title of presentation
O RLY?
Yours *will* bedifferent.
Go forth…Acquire + Retain
Thank You!      Jennifer Sable Lopez      Director of Community      SEOmoz      @jennita
Can they find you?Phone, check.Email,
Can they find you?Phone, check.Email,
Can they find you?Phone, check.Email,
Can they find you?Phone, check.Email,
Can they find you?Phone, check.Email,
Can they find you?Phone, check.Email,
Can they find you?Phone, check.Email,
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Can they find you?Phone, check.Email, Utilizing Social Media for Acquisition & Retention

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Can they find you?Phone, check.Email, check.Social, CHECK.@jennita #SearchLove

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