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It Starts With You: Building a Diverse DevRel Team

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Delivered at DevRelCon SF 2019:
You’re looking to create a diverse and inclusive space for your developer community. Start by building a DevRel team made up of people from different backgrounds, with varying skills, experiences, and strengths. A diverse team helps you to understand and meet the needs of your community.

Does your entire team need to have deep technical chops? Maybe.

But you also need someone who’s a great writer, someone who cares about the details, and someone who can be the big thinker. If everyone comes to the table with similar strengths, your view and understanding of the greater community is limited in scope.

In this talk, Jen Sable Lopez, the Director of Community at OutSystems, walks you through how to set your DevRel team up for success by building a diverse group that expands your scope of work and views of the world and community.

Published in: Leadership & Management
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It Starts With You: Building a Diverse DevRel Team

  1. 1. It Starts With You: Building a Diverse DevRel Team Jennifer Sable Lopez Director of Community @jennita
  2. 2. Diversity Comes in Many Flavors And you don’t have to pick just one
  3. 3. #DevRelCon @jennita3 Cultures & backgrounds #DevRelCon @jennita
  4. 4. #DevRelCon @jennita4 Skills & Strengths #DevRelCon @jennita
  5. 5. Diversity in Skills Thinking broad and deep knowledge
  6. 6. #DevRelCon @jennita T-Shaped Skillset Technical BusinessPMComms.Marketing Design Community Broad knowledge across multiple disciplines
  7. 7. #DevRelCon @jennita T-Shaped Skillset Technical BusinessPMComms.Marketing Design Community Broad knowledge across multiple disciplines EmpathyWriting Industry Task MgmtUX/UISocial Media Internal
  8. 8. #DevRelCon @jennita T-Shaped Skillset Technical BusinessPMComms.Marketing Design Community Deep, specialized knowledge in specific areas EmpathyWriting Industry Task MgmtUX/UISocial Media Internal HTML & CSS JavaScript Back-end Database Architect Creativity Conflict Mgmt Adaptability Enablement Public Relations Customer Svc
  9. 9. #DevRelCon @jennita T-Shaped Skillset Technical BusinessPMComms.Marketing Design Community Deep, specialized knowledge in specific areas EmpathyWriting Industry Task MgmtUX/UISocial Media Internal Copyedit Story telling Present Public Speaking Events SEO Email Paid Ads Partner It’s not always a T!
  10. 10. #DevRelCon @jennita Teams with diverse experience Technical BusinessPMComms.Marketing Design Community EmpathyWriting Industry Task MgmtUX/UISocial Media Internal HTML & CSS JavaScript Back-end Database Architect Creativity Conflict Mgmt Adaptability Enablement Public Relations Customer Svc Time Mgmt Details Focused Critical Thinking Copyedit Story telling Present Public Speaking Events SEO Email Paid Ads Partner Excel Reporting Negotiation Budget Design tools Brand Are able to cover the broad and deep together
  11. 11. #DevRelCon @jennita1 Working cross-team to diversify Dev Rel Marketing R&D Dev Ops
  12. 12. Diversity in Strengths A Jedi team in the making
  13. 13. #DevRelCon @jennita Why Strengths? 1 https://news.gallup.com/poll/157679/americans-strengths-stress-less.aspx When Americans Use Their Strengths More, They Stress Less But most do not use their strengths enough to maximize mood benefits #DevRelCon @jennita
  14. 14. #DevRelCon @jennita Gallup StrengthFinder 1 https://www.gallupstrengthscenter.com/ My results! #DevRelCon @jennita
  15. 15. #DevRelCon @jennita Combine the team’s strengths 1#DevRelCon @jennita
  16. 16. #DevRelCon @jennita1 Combine the team’s strengths #DevRelCon @jennita
  17. 17. #DevRelCon @jennita1 Remember, as an individual I was 0% Relationship Building! Combine the team’s strengths #DevRelCon @jennita
  18. 18. #DevRelCon @jennita High5 Test No Budget? Try High5 Test instead for free initial analysis https://high5test.com/
  19. 19. #DevRelCon @jennita High5 Test Similar But different! We balance each other out.
  20. 20. #DevRelCon @jennita High5 Test Similar But different! We balance each other out.
  21. 21. #DevRelCon @jennita High5 Test Only one is the same across the team
  22. 22. #DevRelCon @jennita Learn strengths by doing (Or how a team member went from hating report time, to loving it!)
  23. 23. Managing the Team’s knowledge And tools to help!
  24. 24. #DevRelCon @jennita Design Tools - Figma 2
  25. 25. #DevRelCon @jennita Writing tool - Grammarly
  26. 26. #DevRelCon @jennita Communication Tools Timezone.io + WorldChatClock
  27. 27. #DevRelCon @jennita Communication Tools Timezone.io + WorldChatClock KudoBoard
  28. 28. #DevRelCon @jennita Communication Tools Timezone.io + WorldChatClock KudoBoard Boomerang
  29. 29. #DevRelCon @jennita Productivity Tools
  30. 30. Measuring Team Diversity
  31. 31. #DevRelCon @jennita Evaluation Evaluate the team’s strengths & skillsets
  32. 32. #DevRelCon @jennita Evaluation Evaluate the team’s strengths & skillsets Determine where you need additional help & modify
  33. 33. #DevRelCon @jennita Evaluation Evaluate the team’s strengths & skillsets Determine where you need additional help & modify Re-evaluate each quarter knowing there may be changes
  34. 34. #DevRelCon @jennita Satisfaction & Delivery Meeting/Exceeding goals + loves the work How do they feel & are they meeting goals?
  35. 35. #DevRelCon @jennita Satisfaction & Delivery Meeting/Exceeding goals + loves the work May be meeting goals, but is bored or unchallengedHow do they feel & are they meeting goals?
  36. 36. #DevRelCon @jennita Satisfaction & Delivery Meeting/Exceeding goals + loves the work May be meeting goals, but is bored or unchallenged Possibly meeting goals, but very unhappy with what they’re doing How do they feel & are they meeting goals?
  37. 37. #DevRelCon @jennita Team Template http://bit.ly/DevRelTeamTemplate
  38. 38. ● Diversity goes beyond gender & culture ● Understand your strengths and deep dive into skills ● Leverage skills/strengths across the team ● Evaluate then measure
  39. 39. Resources ● Team Worksheet - http://bit.ly/DevRelTeamTemplate ● Gallup StrengthFinder Test https://www.gallupstrengthscenter.com/ ● High5 Test - https://high5test.com/ ● Figma.com ● Grammarly ● Timezone.io ● Worldchatclock.com ● Boomerang ● Toggl.com ● RescueTime #DevRelCon @jennita
  40. 40. Thank You! Jennifer Sable Lopez Director of Community @jennita

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