Outsourced marketing phantom_power


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Outsourced marketing phantom_power

  1. 1. Outsourced MarketingBig Business Quality. Small Business Rates.Outsourced Marketing is a “best value” solution through which growing businesses are able to access a rangeof state-of-the-art services and resources. Results are shifted from an internal to an external marketingdepartment. The benefits are numerous: in addition to a sizable cost savings, outsourced marketing allowsyou to better focus your resources, free up time of valuable personnel, project a more professionalappearance, access better technology and capabilities, leverage increased flexibility, and more.In today’s economic climate, outsourcing with the intention of decreasing costs has become increasinglyimportant in order to attain or maintain a competitive advantage. PHANTOM POWER Services, with morethan 15 years of experience, takes outsourcing further to not only cut costs but also to add value and makeyou money. According to a recent Harvard Business Review article, over 53% of marketing executivesreported that they plan to outsource their marketing.What Is It?Outsourcing is when a company subcontracts a process to a third party, but the term outsource is broad withvarious associations. Outsourcing as discussed here is NOT about moving commodity-type jobs offshore inorder to cut costs.The changing marketplace of the21st century coupled with the marketingprojected shortage of qualified cutcosts + addvalue = greaterresultsemployees, has brought newchallenges to businesses. The SIGNIFICANTCOMPETITIVEADVANTAGEneed for in-house specialists isincreasing while budgets for training and developing these experts are decreasing. A new attitude is evidentamong successful companies who are achieving greater efficiency while acquiring necessary resourcesthrough outsourced marketing.Through dialogue and planning a firm relationship is established between the company and the outsourcingprovider. By focusing on the company’s goals and building on the strategic analysis of its objectives, theoutsourcing partner will pull all marketing functions together. This new partner will assume the responsibilityfor the every marketing discipline and provide an experienced team of specialists. Together the result is amore effective and profitable business. How Does It Work? Outsourcing a company’s marketing is a strategic decision where the entire marketing function is no longer performed in-house with the purpose of re-focusing a company’s activities on its core competencies. For years companies have been outsourcing some of their marketing activities such as advertising, graphic design, website design and research. Outsourced marketing results in a shift from an internal to an external marketing department. The marketing firm handles everything from research, analysis, strategy, planning and management to advertising, public relations, direct marketing, internal communications, and web marketing. PHANTOM POWER . T.732.291.4536 . F.732.956.3986 . info@phantompower.co . www.phantompower.co Contact PHANTOM POWER for a FREE Needs Analysis and Estimate
  2. 2. What About The Cost?Most people initially turn to outsourcing as a way to cut costs because it provides numerous financial benefitsthat lead to a healthier bottom line. outsourcingcutscostsReduce Overhead Saving money is the root benefit of outsourcing. It reduces fixed costs and frees upcapital. In a company’s youth or growth stages outsourcing eliminates unnecessary, and often large,expenditures. Cash can be moved to the areas of your business that directly produce revenue, like inventoryor sales. Often a concern, businesses with lower fixed costs become more attractive to investors and in abetter position to raise funds.Cut Payroll, Hiring & Training Costs Outsourced marketing is less expensive than hiring internally. When acompany is growing, most marketing and design positions are not needed on a full time basis. Hiringinternally for these positions results in wasted payroll. Additionally, time spent on training and managing thesenew hires has proven to be more significant than is often planned or warranted.Cut Workflow Fluctuation Costs It is rare that a company can create evenly-paced workflow. Hiring andtraining staff for short-term projects or season fluctuations can be very expensive. Additionally, temporary employees may not be as qualified or stable as you would like. Outsourcing marketing allows you to shift these fluctuations away from your own business and lets you focus your human resources on the core areas of your business. Cut Consultant/Specialist Fees When using freelancers or advertising and design firms, you will often pay a premium for specialized services. An outsourced marketing firm pays its talent salaries and not freelance rates. You will be able to take advantage of the lower rates of full-time personnel. PHANTOM POWER . T.732.291.4536 . F.732.956.3986 . info@phantompower.co . www.phantompower.co Contact PHANTOM POWER for a FREE Needs Analysis and Estimate
  3. 3. Realize Multi-Service Savings An outsourced marketing firm handles all aspects of your marketing fromstrategy to design to public relations. This enables the firm to have a single point of contact and managementof your business across all marketing activities. Using individual firms would increase the number of contactand management fees by the number of different firms and consultants used. Not only is there a real costsavings when you use one firm for all of your needs, all elements of your marketing program will becomebetter integrated, which translates into an increased ROI.Cut Advertising Costs An advertising agency charged its clients a percentage of ad placement fees. Themore money you spend, the more money the ad agency will make. With an outsourced marketing firm, youare not charged a percentage of ad placement fees. It is only concerned with ROI, its profits are tied into yourresults, not your expenditures.Added Savings There is a savings based on scale of economies that most design firms receive andtraditionally mark-up to gain additional profit on your business. Standard mark-up fees are anywhere between25-100%. For example, design firms generally receive discounts from printers for giving them print jobs for allof their clients rather than just one client. An outsourced marketing firm will not mark up these prices butrather pass the savings on to their clients as an additional benefit to outsourcing your entire marketingprogram.What are the benefits?Cutting costs is just the beginning. The additional benefits of outsourcing lie in the value it creates.Aligned Objectives When using an advertising agency or a design firm, the focus is on creativity. As a result,efforts may be geared more toward winning awards than on maximizing your company’s ROI. It has longbeen established that an award-winning campaign does not necessarily equate to award-winning sales. Anoutsourced marketing firm creates the strategy, objectives and creative of each campaign and it is thenresponsible for measuring the success of the activity. Everything is centered on ROI, thereby closely aligningits objectives with yours.Increased Flexibility Outsourcing your marketing gives you additional flexibility in your activities. You canpursue numerous activities simultaneously without overtaxing your internal staff. An outsourced marketingfirm has additional, trained and experienced staff on hand that is able to handle emergency, short-term orperiodic projects. There is less gear up time, resulting in quicker response times and more efficient activities.Focus Scare Resources On You Core Business You are in business to do what you do best. Nothing elseshould detract from your core competencies. Outsourcing your marketing shifts the focus from marketingactivities to those that are at the core of your value proposition; those that benefit your customers directly. Every business management expert will tell you to focus on what you do best and unload the rest because both money and time are extremely scarce and must be directed where they can result in the largest gains. One of the most difficult thing for a business owner to do is to admit that another person or company is company is better qualified to do something and to let go and allow them to do it. In this case, a business owner’s largest obstacle can be him or herself. Free Up Time of Valuable Personnel Each person has a finite amount of time and energy and it is essential to keep their time and energy focused in PHANTOM POWER . T.732.291.4536 . F.732.956.3986 . info@phantompower.co . www.phantompower.co Contact PHANTOM POWER for a FREE Needs Analysis and Estimate
  4. 4. the most crucial areas of the business. It is a very common mistake for key personnel to be distracted fromtheir core competencies in order to have a hand in a company’s marketing. When the marketing isoutsourced, this is much less likely, particularly when concerns are minute, day-to-day details of littleconsequence to the bottom line. A companys highly paid staff, including owners and upper management canfocus on doing what they are educated, trained and experienced to do, like running the company, developingsales, etc. More importantly, an outsourced marketing firm is educated, trained and experienced in marketingand is therefore better equipped to more efficiently and effectively handle the marketing.Play With The Big Boys Outsourcing can help small businesses afford the talent and activities that are out oftheir reach. Outsourcing allows even small companies to access large economies of scale, efficiency, andexpertise that are common to large companies.Reduce Risk Every penny your business spends is a risk. Outsourcing allows you to share a portion of yourrisk with another company. You will be able to reduce your fixed assets, overhead, payroll, management feesand more. Additionally, because an outsourced marketing firm is an expert in the field of marketing, it is muchbetter situated to minimize any risk relating to marketing than a firm with expertise in other areas.Get Access To Specialized Skills Every business needs consultants and experts in certain areas at certaintimes. Using an outsourced marketing firm provides you with immediate, affordable access to top-levelprofessionals that are highly skilled in specialized areas, from consumer behavior to package designers.Additionally, these experts are better able to serve your company more loyally than are consultants whospecialize in a given industry and may be working with some of your competitors.Proactive vs. Reactive Marketing An outsourced marketing firm is often in a better position to provide aproactive marketing strategy. An internal marketing department is more apt to be sidetracked by internalactivities, changes, and fires that need to be put out. Who Should Outsource? The specific reasons to outsource are as varied as the companies themselves. But the basic incentive for outsourcing remains the same: since the life-blood of the shouldyououtsource? company lies in doing what it does best, it is only reasonable to acknowledge and accept that it cannot and should not try Get a FREE assessment & find out! to do everything. By focusing on its areas of expertise, the company can capitalize on its own talent pool. This, then, is the most important and most basic requirement. The decision to outsource is often made in the interest of making better and more efficient use of time and resources, reducing costs, or redirecting /conserving energy to focus on core competencies. As to specific reasons to outsource, some companies are looking for a chance to turn things around while others are seeking to create business models that will give them an edge. Some see outsourcing as a viable alternative to overhauling outdated office operations, to provide lacking in-house resources, or to spend more time innovating and dealing with customers. Some are dealing with rapid expansion while others need to get a better handle on the budget through predictable costs. PHANTOM POWER . T.732.291.4536 . F.732.956.3986 . info@phantompower.co . www.phantompower.co Contact PHANTOM POWER for a FREE Needs Analysis and Estimate
  5. 5. The Top Ten Reasons Companies Outsource Source: The Outsourcing Institute1. Improve company focus Outsourcing allows managers and key personnel time to focus on a business’ core competencies, where they are of more value.2. Access superior capabilities Outsource providers bring in-depth expertise in a particular area which helps companies better satisfy customers and increase productivity and efficiency.3. Access better technology You can tap into leading-edge technology that is used in conjunction with specified areas of expertise. Keeping up-to-date with such technology is timely and costly.4. Shared risk Outsourcing enables a company to share some of its risk, such as unstable workflow and capital investments. The outsourcing provider is able to spread those risks over multiple clients.5. Free-up resources Outsourcing allows a company to shift its resources to activities that have the greatest impact on bottom-line performance.6. Increase working capital The outsource provider share the investment as part of its own overhead.7. Improve cash flow Outsourcing a function that is currently carried out in-house may allow the sale of assets that are no longer internally necessary.8. Reduce operating costs An outsource entity can generally provide the same the function for less because of economies of scale, thereby reducing the functions cost to the business.9. Accommodate growth Outsourcing is ideal for companies undergoing rapid growth because expansion can occur more easily without derailing current operations.10. Alleviate management pressure Managing functions that can be outsourced is a significant drain on resources.So What’s The Bottom Line?Outsourcing improves the bottom line! Overhead costs are reduced by eliminating wages for additionalemployees, benefits, extra office space, computers and software – all alternatively provided in-house. With proactive marketing in place, the company will be freed from the responsibilities of internal activities, resulting in improved use of time. The focus is back on the core competencies while the details are taken care of by a team of experts. Outsourcing will provide media and discipline neutrality to identify and find the resources needed. The marketing outsourcing partner can provide a fresh look and an objective viewpoint. There is an added benefit of increased flexibility, which results from eliminating fluctuating workloads and preventing wasted time training temporary employees. PHANTOM POWER . T.732.291.4536 . F.732.956.3986 . info@phantompower.co . www.phantompower.co Contact PHANTOM POWER for a FREE Needs Analysis and Estimate
  6. 6. The new partner will see the project through to its conclusion, no matter what internal changes may occur.Management can live happier with one less thing to worry about, knowing the job is in the best possiblehands.Who Do I Hire?The important qualifications to look for in an outsourcing partner are based on people, experience and skillsets. The outsourcing partner must have a seasoned team of experts with knowledge of best practices and beable to offer specialized services. References and reputation should evidence a commitment to quality andreflect a wide scope of knowledge and resources.Since the relationship built on common goals must not only be preserved, but must continue to grow, it isessential that the principals of the firm are personable, knowledgeable, and bring a personal integrity to thetable. Responsiveness and the ability to communicate ideas are also indicators of a skilled partner.PHANTOM POWER has the means, the technology and the expertise to help companies expand theirbusiness and exceed customer satisfaction, sales and marketing expectations through our innovativeapproach in outsourcing services.Focusing on offering superior marketing outsourcing solutions, PHANTOM POWER becomes anextension of your enterprise. We are committed to achieving your goals to ensure your growth andsuccess. Source: Ingenuity Marketing PHANTOM POWER . T.732.291.4536 . F.732.956.3986 . info@phantompower.co . www.phantompower.co Contact PHANTOM POWER for a FREE Needs Analysis and Estimate