Home Case StudyCrunch FitnessExercising The Inbound Marketing MindIn 2010 Crunch was ready to re-think their approach to client You dont have to have a perfectly usable site in order to rank well inrecruitment. As 80% of new members are converted through search engines, but it is increasingly difficult to rank a site without aFREE PASSES downloadable on the Crunch.com website, strong usability focus. So PHANTOM POWER began their work byPHANTOM POWER was recruited to analyze the website and discovery of key usability factors.develop strategies for increasing inbound traffic. Then, PHANTOM POWER began analyzing the marketing efficacyPerforming a complete website review is rarely easy. Often you can of the website. Website marketing recognizes that the greateststart a site analysis intending to spend just a few minutes looking likelihood of selling products and services exists with a targeted,over it only to find that it quickly spirals into a multi-hour marathon of well-qualified, motivated buyer.research. Complete website reviews can be time consuming andoften produce many more hours of work beyond that.One of the problems is that people tend want to skip right to searchengine optimization forgetting that users matter. Many people wantto rush into the marketing without realizing that the website itself ispart of the marketing process. There is no doubt that tough economic times have hit Challenges that effect membership rates: many gyms across this country. Getting people and clients into the gym is tough, and keeping them there • Many people feel intimidated. is sometimes tougher. It just doesnt seem to make • When a gym has an attitude that pressures people to sense when the country’s obesity epidemic is rising, join, they will eventually lose out. and the gyms are getting tougher and tougher to fill. • Stale ideas and dated training theory. Incorporating web content that directly addresses these challenges leads to greater conversion. Crunch has effectively done this with their “No Judgments” philosophy.