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Social Media for Nonprofits

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Social Media for Nonprofits.
Presentation for Tech4Good Tampa.
Jennifer Novak, founder of Next Rise Marketing
www.nextrise.co

Published in: Marketing
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Social Media for Nonprofits

  1. 1. Social Media for Nonprofits Jennifer Novak 1 &
  2. 2. Social Media for Nonprofits Jennifer Novak 2 slides: follow us: 8/22/2018 twitter.com/nextriseco nextrise.co/tech4good
  3. 3. 3nextrise.co/tech4good @nextriseco
  4. 4. 4nextrise.co/tech4good @nextriseco
  5. 5. 5nextrise.co/tech4good @nextriseco
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  9. 9. 9nextrise.co/tech4good @nextriseco
  10. 10. 10nextrise.co/tech4good @nextriseco
  11. 11. 11nextrise.co/tech4good @nextriseco Now what?
  12. 12. 12nextrise.co/tech4good @nextriseco Resources
  13. 13. 13nextrise.co/tech4good @nextriseco Resources Volunteers
  14. 14. 14nextrise.co/tech4good @nextriseco Resources Volunteers Donors
  15. 15. 15nextrise.co/tech4good @nextriseco Resources Volunteers Donors Adopters
  16. 16. 16nextrise.co/tech4good @nextriseco Resources Volunteers Donors Adopters
  17. 17. 17nextrise.co/tech4good @nextriseco Resources Volunteers Donors Adopters
  18. 18. 18nextrise.co/tech4good @nextriseco So…how do you find those?
  19. 19. 19nextrise.co/tech4good @nextriseco • Apply best practices for Social Media concepts to nonprofits. • Understand strategies for using Facebook, Instagram, and Twitter for nonprofits. • Create strategies to increase your email marketing lists with people who will actively support your mission. • Effectively recruit and retain volunteers. • Approach requests for donations and engage corporate donors. • Find tools and utilize platforms in ways that work for you and your organizational budget. Social Media Marketing for Nonprofits
  20. 20. 20nextrise.co/tech4good @nextriseco A little about me…
  21. 21. ABOUT JENNIFER NOVAK About Jennifer Novak:
 Jennifer is a self-described digital media & technology geek with experience in several industries including nonprofits and social services organizations. Jennifer founded Next Rise Marketing to combine her career experience, education, and personal interests. She currently does digital marketing including social media, AdWords, e-mail marketing and building WordPress websites. A self-described social-media geek, Jennifer has presented on digital marketing topics to groups including Tampa Bay WordPress, Tampa Bay Social Enterprise Alliance, and Southeastern Social Enterprise Alliance Summit. Jennifer earned a Bachelor of Science degree in Psychology from Barton College in North Carolina, a Web Design Certificate from the University of Central Florida, and is pursuing an MBA from Webster University. In her free time, she enjoys photography, videography, moderating tweet chats, keeping us with other #NASAsocial alumni, and some other fairly nerdy things. 21 nextrise.co twitter.com/jnovakfl linkedin.com/in/jennifermnovak
  22. 22. 22nextrise.co/tech4good @nextriseco First steps
  23. 23. 23nextrise.co/tech4good @nextriseco Who is your target market?
  24. 24. 24nextrise.co/tech4good @nextriseco How will you measure success?
  25. 25. 25nextrise.co/tech4good @nextriseco Get the legal stuff documented!
  26. 26. 26nextrise.co/tech4good @nextriseco Get the legal stuff documented!
  27. 27. 27nextrise.co/tech4good @nextriseco
  28. 28. 28nextrise.co/tech4good @nextriseco Paid Media Owned Media Earned Media
  29. 29. 29nextrise.co/tech4good @nextriseco
  30. 30. 30nextrise.co/tech4good @nextriseco Goals:
  31. 31. 31nextrise.co/tech4good @nextriseco Goals: • Grow Email/Newsletter Audience • Gain Volunteers • Locate & Retain Donors
  32. 32. 32nextrise.co/tech4good @nextriseco Newsletter Audience • Create interesting stories • Leave them wanting more
  33. 33. 33nextrise.co/tech4good @nextriseco Newsletter Audience • Create interesting stories • Leave them wanting more Simple right?
  34. 34. 34nextrise.co/tech4good @nextriseco
  35. 35. 35nextrise.co/tech4good @nextriseco Volunteers • Ambassadors • Specific Projects • Ongoing
  36. 36. 36nextrise.co/tech4good @nextriseco
  37. 37. 37nextrise.co/tech4good @nextriseco Donors • Specific Campaign • Promote Corporate Donors • Contact for Donors • Pay attention to young donors
  38. 38. 38nextrise.co/tech4good @nextriseco
  39. 39. 39nextrise.co/tech4good @nextriseco Top 3 Platforms
  40. 40. 40nextrise.co/tech4good @nextriseco Twitter • What types of stories? • Twitter lists - create & follow • Find relevant hashtags. Use 0-2 per post • Be SOCIAL! • Interact with Donors • Find Donors & Sponsors • Find Resources nextrise.co/tech4good 40 @nextriseco
  41. 41. 41nextrise.co/tech4good @nextriseco
  42. 42. 42nextrise.co/tech4good @nextriseco Instagram • What types of stories? • Create a relevant hashtag • User Generated Content • Find relevant hashtags. Use up to 30 per post. • Avoid generic hashtags • Tag your photos • Leave REAL comments on photos • Find people with a heart for your mission! • Find resources nextrise.co/tech4good 42 @nextriseco
  43. 43. 43nextrise.co/tech4good @nextriseco
  44. 44. 44nextrise.co/tech4good @nextriseco Facebook • What types of stories? • Upload video • Live Video • Use hashtags OCCASIONALLY! • FB Messenger • Reach is important • Pay-to-play doesn’t have to be expensive. nextrise.co/tech4good 44 @nextriseco
  45. 45. 45nextrise.co/tech4good @nextriseco
  46. 46. 46nextrise.co/tech4good @nextriseco What about: • YouTube • Google Reviews • Yelp • LinkedIn • MeetUp • Reddit • Pinterest • Snapchat
  47. 47. 47nextrise.co/tech4good @nextriseco What about: • YouTube • Google Reviews • Yelp • LinkedIn • MeetUp • Reddit • Pinterest • Snapchat Ge the basics down first!
  48. 48. 48nextrise.co/tech4good @nextriseco Tools • Buffer • Hootsuite • Canva • Adobe Spark • WordSwag • iMovie
  49. 49. 49nextrise.co/tech4good @nextriseco Tools
  50. 50. 50nextrise.co/tech4good @nextriseco Tools • Buffer • Hootsuite • Canva • Adobe Spark • WordSwag • iMovie Keep it simple & elegant.
  51. 51. 51nextrise.co/tech4good @nextriseco Is it working?
  52. 52. 52nextrise.co/tech4good @nextriseco • Apply best practices for Social Media concepts to nonprofits. • Understand strategies for using Facebook, Instagram, and Twitter for nonprofits. • Create strategies to increase your email marketing lists with people who will actively support your mission. • Effectively recruit and retain volunteers. • Approach requests for donations and engage corporate donors. • Find tools and utilize platforms in ways that work for you and your organizational budget. Recap - Social Media Marketing for Nonprofits
  53. 53. 53nextrise.co/tech4good @nextriseco
  54. 54. 54nextrise.co/tech4good @nextriseco Questions?
  55. 55. Social Media for Nonprofits Jennifer Novak 55 & nextrise.co twitter.com/nextriseco facebook.com/nextriseco instagram.com/nextriseco linkedin.com/in/jennifermnovak

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