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2015 AMWA-DVC Freelance Conference Presentation

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The Role of Social Media in Freelance Medical Writing, is based on original research. This research involved analyzing the value of social media for freelance medical writers seeking the latest in medical-related news, continuing education for professional growth, and information exchange among peers.
*Presentation given at conference

Published in: Social Media
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2015 AMWA-DVC Freelance Conference Presentation

  1. 1. The Role of Social Media in Freelance Medical Writing Jennifer Minarcik, MS 13th Annual Freelance Conference
  2. 2. 13th Annual Freelance Conference 2014 Survey • Survey through Survey Monkey • Survey data was collected over the period of January 30, 2014-February 28, 2014 • Targeted full time and part time freelance medical writers • Survey was posted on LinkedIn group discussion boards for: • AMWA • Freelance Medical Writing and Editing • Freelancers in Medcomm • Professional Medical/Scientific Writers • 85 freelance medical writers participated in the study
  3. 3. 13th Annual Freelance Conference Preferred Social Media Platforms for Communication 0 20 40 60 80 100 Facebook LinkedIn Google+ You Tube Twitter %
  4. 4. 13th Annual Freelance Conference 0 20 40 60 80 100 Exchange of information Professional development News and information Research Marketing Seeking employment Networking % Freelance Medical Writers Professional Use of Social Media
  5. 5. 13th Annual Freelance Conference 0 20 40 60 80 100 Google alerts RSS Feeds HootSuite I do not use filters % Social Media Filters Used by Freelance Medical Writers
  6. 6. 13th Annual Freelance Conference 0 20 40 60 80 100 Twitter Pinterest del.icio.us digg reddit Do not use Other % Social Media Bookmarking Tools Used by Freelance Medical Writers
  7. 7. 13th Annual Freelance Conference 0 20 40 60 80 100 >1 1-3 4-6 6+ % Hoursperweek Time Freelance Medical Writers Spend Participating in Social Media 13th Annual Freelance Conference
  8. 8. 13th Annual Freelance Conference 0 20 40 60 80 100 >1 1-3 4-6 6+ % Hoursperweek Time Freelance Medical Writers Spend Participating on Discussion Boards and Forums
  9. 9. 13th Annual Freelance Conference Synchronous Asynchronous No preference 0 20 40 60 80 100 Not Important Somewhat Important Important Very Important % Importance of Webinars and Podcasts to Freelance Medical Writers
  10. 10. 13th Annual Freelance Conference Top-Line Takeaways from Study Results • The top 4 social media platforms most often used by freelance medical writers were LinkedIn, Facebook, Twitter, and YouTube • Freelance medical writers do not use social media tools • Exchange of information with colleagues, personal professional development, and seeking out the latest news and information were top professional uses of social media for freelance medical writers • Freelance medical writers spend far less time using social media than the average American • Freelance medical writers value webinars and podcasts
  11. 11. 13th Annual Freelance Conference Study Limitations and Final Thoughts Limitations • Low response rate • Narrow range in participant age • Limited sampling pool Considerations • Continue to monitor the impact of social media on health care • Keep abreast of the 3 industry sectors and their social media initiatives • Understand the current platforms and tools of social media
  12. 12. 13th Annual Freelance Conference Thank You! Questions? More Information? Visit my website: Jenniferminarcik.com Email me: Jenminarcik@gmail.com Call me: 856-912-1809 Lets Get Connected! Twitter: https://twitter.com/Jennminarcik LinkedIn: www.linkedin.com/in/jenniferminarcik

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