To Tweet or Not To Tweet? That is the Question for the Web Techie


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Forget about Facebook and all the changes they just rolled out. What are you doing with Twitter? Just because most of us know the backend of web technologies doesn't make us experts in leveraging social media, especially Twitter, to have the impact we want. If you run a small business or are a one-man show, don't waste your time researching and reading up on all the social media tools to figure out what you need to market your brand online. We've made it easy for you with this meetup. From Klout to Listorious to to, get up to speed on the current tools to automate your work, measure effectiveness of your social media activities, and leverage what you know to promote your business.

(Presentation to members of the Seattle Web Technology Meetup at the Microsoft Store in Bellevue, WA on October 24, 2012.)

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To Tweet or Not To Tweet? That is the Question for the Web Techie

  1. 1. Seattle Web Technology Biweekly Meetup presents… To Tweet or Not To Tweet?That is the question for the Web Techie Keith Keller Twitter for Business Specialist Jennifer Reed Author, Office 365 for Dummies
  2. 2. About the Presenters Keith Keller • Twitter for Business Specialist • Over 30,000 followers • Top 1% of Twitter users in the world Jennifer Reed • Author, Office 365 for Dummies • Author, Microsoft Project Server Professional • President and Founder, Cloud611
  3. 3. Topics • Twitter: What It’s Not, What It Is • Tweetegies (Twitter Strategies) 1. Build Followers/Network 2. Work Smarter, Not Harder 3. Measure and Track Success • Success Stories • Preview of Keith Keller’s “Crack The Code” • Q&A
  4. 4. What it is… It is the information network.
  5. 5. Facts and Figures• 230 million tweets per day!• Over 100 million active profiles; expected to increase by 26 million by end of year• 40% of “active” Twitter users choose not to Tweet at all (are you one of them?) Lady Gaga has the most followers of anyone on Twitter at over 14 million “monsters”
  6. 6. Tweetegy 1: Build followers/network • Make your profile interesting 1 • Follow 50 people a day • Tweet 5x a day • Ask for retweets (“Please RT” or “Please retweet”) • Public message influential people with @twitterhandle • The 80/20 rule: It’s not about you!
  7. 7. Make your profile interesting 1 vs. Who would you follow?
  8. 8. Follow 50 people a day Using the “glorious” list of lists… 1
  9. 9. Tweet 5x a day • Follow the 80/20 rule 1 • It’s not all about you! • Guarantee at least 1 tweet a day with a digital newspaper from • Get mentioned in other people’s digital newspaper • Use hashtags (#); it’s the secret ingredient
  10. 10. Digital Newspaper with 1
  11. 11. Get listed in other people’s newspaper! 1
  12. 12. Using Hashtags (#) 1
  13. 13. Tweetegy 2: Work smarter, not harder • Tweet once a day 2 (unscheduled, ad hoc) • Schedule four (4) tweets a day (remember 9 am 1pm 4pm 8pm • Use automation tools
  14. 14. Use automation tools 2 and more!!!
  15. 15. Tweetegy 3: Measure and Track Success • Know your Tweet 3 Reach • Leverage your Klout (improve your amp) • Easy analytics with
  16. 16. Know your Tweet Reach 3
  17. 17. Leverage your Klout 3 Network Influence How many of your followers are influential? Amplification How often are your tweets retweeted? True Reach How many of your followers are listening?
  18. 18. Easy analytics with 3
  19. 19. Success Stories • Queensland Floods (Aus $12,000 in 90 minutes) • Drummond Golf (Australian golf company) • Li Jing’s Story (Voted #1 in US; #2 in the world for a TV competition)
  20. 20. Ready? Set… GO!!!
  21. 21. Preview of Keith Keller’s “Crack The Code” • Sharing is better than chocolate • The 80/20 Rule: It’s not all about you • Social media is for meeting people you “don’t know yet” • Be authentic & find your niche • Automation tools to save you time
  22. 22. Questions?
  23. 23. Contact Information Jennifer Reed – – – – Keith Keller – MediaStrategist – –