Online Community Report Meetup with Jennifer Lindsay: The Power of Podcasting

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The power of podcasting and how you can get started!

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Online Community Report Meetup with Jennifer Lindsay: The Power of Podcasting

  1. 1. The Power of Podcasting Presented with  by Jennifer Lindsay for Online Community Meetup! December 2nd, 2009
  2. 2. December 2, 2009 Jennifer Lindsay for Online Community Meetup 2 Podcasting 101 1. Why podcast? 2. Where to start a) Platform b) Equipment 3. What do you want to talk about? a) Format & programming 4. Promotion a) Building a base
  3. 3. December 2, 2009 Jennifer Lindsay for Online Community Meetup 3 Why podcast? Wanna be a podcaster? Why not? Video didn’t kill the radio star and that is good news for citizen journalists, talkers, provocateurs and just about anyone else who wants to add ‘podcaster’ to their resume.
  4. 4. December 2, 2009 Jennifer Lindsay for Online Community Meetup 4 Where to start  Idea  Goals  Commitment  Format(s)  Audience  Tools  Distribution Dan Benjamin, broadcasting circa 1976.
  5. 5. December 2, 2009 Jennifer Lindsay for Online Community Meetup 5 Platform  I use BlogTalkRadio’s free service. I am trying their new product, Cinch  Things to look for if using a platform:  Ease of use  Syndication  Distribution  Download MP3 files  Also explore PRX.org if you’re interested in pick up on public radio
  6. 6. December 2, 2009 Jennifer Lindsay for Online Community Meetup 6 Equipment  Often platform- dependent  Can start with a phone and / or Skype  Start free and move to pay based on goals  Listen to examples and ascertain the quality you’re comfortable with
  7. 7. December 2, 2009 Jennifer Lindsay for Online Community Meetup 7 What do you want to talk about?  Be sure to define what you want to talk about - play to your strengths - and style. A few show types:  Interview(s)  Report  Blend
  8. 8. December 2, 2009 Jennifer Lindsay for Online Community Meetup 8 Who are your listeners?
  9. 9. December 2, 2009 Jennifer Lindsay for Online Community Meetup 9 Format & Programming  Introduction and goodbye (scripted)  Think of the media ‘brand’ you’re building  Consider who you want your audience to be - and why  Consistency is key
  10. 10. December 2, 2009 Jennifer Lindsay for Online Community Meetup 10 Promotion  Helpful to start with platform that has RSS built in as a minimum  Leverage social tools, such as Twitter and Facebook publishing  Consider how and where your target audience will want to find you  The most popular podcasts are reached through iTunes
  11. 11. December 2, 2009 Jennifer Lindsay for Online Community Meetup 11 Podcasting flow chart
  12. 12. December 2, 2009 Jennifer Lindsay for Online Community Meetup 12 Building a base  By now, you should have taken your target into account  Do what you can to include them in everything from programming to contributing questions on multiple platforms  Check your numbers - make sure you’re growing and, if not, seek feedback
  13. 13. December 2, 2009 Jennifer Lindsay for Online Community Meetup 13 To continue the conversation… Give me a shout! Jennifer Lindsay Social Media Strategist. Speaker. Broadcaster. Consultant.  Email: me@jenniferlindsay.com  Web site: http://jenniferlindsay.com  Twitter: http://twitter.com/jennifered  Podcast: BlogTalkRadio/JenniferLindsay  Facebook: http://j.mp/jlFbF

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