M I S S I O N
Every other month, Malibu Magazine enters the hearts and minds of the
top 1% of America’s trendsetters. Targeting savvy, afﬂuent individuals
established in the highest levels of entertainment, fashion and design
– Malibu Magazine represents a lifestyle sought after throughout the
world. Its visual core brings readers up close and personal with the
leading celebrities that inﬂuence the world of ﬁlm, music, fashion and
literature. Each issue is coveted by the residents of Malibu and greater
Los Angeles as well as select locations in New York, San Francisco and
Malibu Magazine is the premier, upscale lifestyle publication within the
Southern California marketplace. Known for its beautiful photography,
witty and engaging editorial and cutting-edge fashion, Malibu Magazine
continues to set the highest standard in regional publishing.
Bar Rafaeli featured in December 08 issue
dress by Chanel at Saks Fifth Avenue
tights by DKNY
Jeremy: shirt by Juicy Couture Men’s
Carolyn Murphy and Jeremy Piven featured in July 07 issue
RE ADE RS H IP
With a net worth of more than triple the national average and an average
single-home value of $3.8 million, our readers have the disposable
income that affords them a life of luxury that includes dining at the
ﬁnest restaurants, purchasing the newest luxury automobiles, enjoying
extravagant vacations and shopping for the couture of the season.
Malibu Magazine has an inﬂuential readership: It is college educated
(90%), professional (92%) and employed (91%), which provides the
ideal environment to advertise your product, service or vacation
! ! A U DIEN C E
Male & Female: 26-45
Median HHI: $220,000+
College Educated: 90%
Principle Business Owner: 64%
Average Home Value: $3.8 million
Josh Brolin featured in February 09 issue
dress by Betsey Johnson
chain bracelet by Juicy Couture
shoes by Rodo
blouse by Coco de Mer
Marisa Miller featured in June 2008 Issue
CIT Y O F MALIB U
The city of Malibu is world-renowned for its 27 miles of scenic beauty on the Paciﬁc
Coast. Located just northwest of the bustling, urban media center of Los Angeles,
Malibu serves as a secluded oceanfront paradise and playground for the rich and
famous. Malibu Magazine has an inﬂuential readership with a net worth that is more
than triple the national average. Malibu is home to many of the world’s most well-
known celebrities, but the city is more than just a beachside extension of Hollywood.
The residents are afﬂuent and established with discerning tastes. Malibu Magazine
caters to this exclusive and savvy community by bringing them the latest in the arts,
high-end fashion and design, exotic travel, dining, sports and in-depth proﬁles of
fascinating people. Our challenge with every issue is to be one step ahead of the
trendsetters in order to inform, stimulate and entertain this elite group. Malibu delivers
today’s most desirable audience: luxury retail consumers with major purchasing
power, who rank in the nation’s highest stratosphere of wealth.
• The average annual household income is $224,000.
• Malibu households generate $276 million in retail sales annu-
ally. Of this, $86 million is spent at Malibu retail establishments
and the remaining $189 million is spent outside of Malibu.
Shops on the Westside capture 18 percent of total spending,
Thousand Oaks captures 32 percent, and eight percent goes
to Ventura County communities such as Oxnard and Ventura.
• Malibu retail businesses draw customers from local house-
holds and from vistors. Retailers generate $234 million annu-
ally. About $87 million comes from Malibu households and the
remaining $147 million comes from shoppers from surround-
ing communities, tourists and overnight visitors.
Jared Leto featured in August 07 issue
D I S TRIBU TION
RATES BASE: 35,000 SUBSCRIPTION: $29.95/year (6 issues) SINGLE COPY: $4.95
S U B SC R IPTIONS / NEW S TA N D
Malibu Magazine is available for purchase at high visibility newstands in southern
california and the New York Metropolitan area with Prime exposure at Barnes &
Noble and Borders Superstores. Targeted mass market circulation at Ralph’s,
Walmart, Bristol Farms, and strategic airport locations.
Suscriptions represent 80% of single copy sale.
CO NT ROL LED CI RCU L AT I O N/ EV ENT DI S TRIB UTI O N
Controlled circulation efforts include Malibu, Paciﬁc Palisades, Santa Monica, San
Fernando Valley and Beverly Hills. This speciality distribution targets luxury boutiques,
hotels, restaurants, retail locations, salons and medical ofﬁces. Additional copies are
distributed to select events as well as Malibu Magazine-sponsored events.
S E LE CT L U XURY HO TELS : (Gift Shop, In-Room)
Malibu Magazine is available in select upscale hotels in locations that include Beverly
Hills, Malibu, Santa Monica, Laguna Beach and San Diego.
Issues are produced bi-monthly, but are distributed monthly.
Olivia Wilde featured in August 09 issue
2011 ADV ERT ISIN G RAT E S
RETAIL - NET
! ! ! !! ! !1X 3X 6X 9X
! Full Page $3,570 $3,430 $3,285 $3,145
Half Page $2,360 $2,265 $2,170 $2,075
Third Page $1,575 $1,510 $1,445 $1,385
Quarter Page $1,180 $1,135 $1,085 $1,040
! Cover Premiums
Inside Front Cover $7,670 (requires purchase of Page 1)
Inside Back Cover $7,375
Outside Back Cover $8,260
*RATES APPLY to both four-color and black & white advertisements
*RATES AVAILABLE UPON REQUEST for inserts, custom brochures and additional colors
ISSUE EDITORIAL FOCUS SPACE CLOSE MATERIAL CLOSE ON SALE DATE
Dec/Jan Art & Entertainment November 10 November 13 December 1
Feb/Mar Spring Fashion January 7 January 14 January 29
Apr/May Art and Entertainment March 10 March 17 April 1
Jun/July The Blue Issue May 5 May 12 May 27
Aug/Sept Fall Fashion July 7 July 14 July 29
Oct/Nov Art & Music September 8 September 15 September 30
Michelle Monaghan featured in October 09 issue
ADV E RTI S I N G SPECIFICATIONS
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All ﬁles must be run through a ﬂight checking
application before submission, to ensure:
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All fonts are embedded
Color space is CMYK
THE SECOND ANNUAL
JULY 2010 | Volume 8 Issue 4 | U.S. $4.95
Jan 08 Volume 6 Issue 1 !"#$%&'#$(")#!""#$%&$#'()#*+%
Malibu Magazine U.S. $3.95
C O N TA C T I N F O
22333 Pacific Coast Highway Suite 210
Malibu, CA 90265
w w w. m a l i b u m a g . c o m
Publisher: Jason Rouse - Jason@malibumag.com
Assistant Publisher: Kristen Spaulding - Kristen@malibumag.com