A Worthy Mention

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Thank you to Peter Propp, for 1- saying that I am a fake person. Haha, I take this as a compliment as I feel that I have done my job correctly.

All the best,
Jennifer "Wainscot" Brabson

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A Worthy Mention

  1. 1. “… ..And today I got followed on Twitter (and returned the follow) by “Jennifer Wainscot” (@ WainscotSol , 152 Twitter followers).  “Jennifer” is, I think, a made up name for the marketing team at Wainscot Solutions, a company founded and owned by Michael Yedowitz  that builds custom wainscoting wall treatments for homeowners in their factory in Litchfield County CT.   I’m guessing that Michael spends his days knee deep in sawdust, so the team at Wainscot must have created the Jennifer Persona to represent the brand, including a cute picture of a mom and baby with a wainscoting wall behind them…If you read her tweets, “Jennifer” does a good job of  carrying the brand value……” May 24th, 2010 Peter Propp — Marketing Leadership The impact of Marketing and Technology on our lives The Persona Strategy * Part II * Examples of Solid Social Media Marketing A Worthy Mention: Jennifer Brabson Director of Interactive Marketing | Wainscot Solutions

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