Sample dpa presentation september 2011 final

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Have you ever considered looking at who your customers are? We provide Data Profile Analysis reports for B2C marketers to help you identify your target market. Please send me a message for more information.

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Sample dpa presentation september 2011 final

  1. 1. DPA – Data Profile Analysis Match Rate Information: Records Received – 328,311 Matched to Enhancement Database – 289,209 - 88.09% Unmatched Records – 39,102 - 11.91%
  2. 2. Age - Demographic Information: 9.10% 26,304 Age unknown 0.39% 1,115 Age 90-99 3.47% 10,036 Age 80-89 9.92% 28,677 Age 70-79 21.53% 62,281 Age 60-69 18.61% 53,822 Age 50-59 15.46% 44,717 Age 40-49 17.33% 50,121 Age 30-39 4.19% 12,111 Age 19-29 % of Matched Records Qty Matched Age
  3. 3. Gender - Demographic Information: 88.27% 255,292 Female 11.72% 33,917 Male % of Matched Records Qty Matched Gender
  4. 4. Presence of Child - Demographic Information: 52.31% 151,306 No Presence of Children 47.68% 137,903 Presence of Children % of Matched Records Qty Matched Child
  5. 5. Income - Demographic Information: 1.01% 2,919 Income $500k+ 0.43% 1,250 Income $400-500k 3.02% 8,735 Income $250-400k 4.48% 12,971 Income $200-250k 8.08% 23,366 Income $150-200k 7.39% 21,372 Income $125-150k 12.61% 36,496 Income $100-125k 16.61% 48,044 Income $75-100k 11.20% 32,417 Income $60-75k 7.86% 22,742 Income $50-60k 7.60% 21,972 Income $40-50k 5.87% 16,974 Income $30-40k 5.12% 14,805 Income $20-30k 2.00% 5,784 Income $15-20k 6.69% 19,362 Income <$15k % of Matched Records Qty Matched Income
  6. 6. Urban/Rural - Demographic Information: 6.48% 18,750 Town and Rural (Population Percentiles under 40) 58.66% 169,663 Suburbs and Secondary Cities (Population Percentiles 40-84) 33.85% 97,914 Urban (Population Percentiles 85-99) % of Matched Records Qty Matched Geo Related
  7. 7. Homeowner/Renter - Demographic Information: 15.82% 45,774 Renter 84.17% 243,435 Homeowner % of Matched Records Qty Matched HomeOwner
  8. 8. Mail Order Info - Demographic Information: 69.60% 201,311 Mail Order Responder 14.00% 40,515 Mail Order Buyer No Record 78.49% 227,026 Mail Order Buyer Multi-Buyer 4.51% 13,040 Mail Order Buyer % of Matched Records Qty Matched Mail Order
  9. 9. Lifestyle Grouping Penetration
  10. 10. Database Services * NCOA * List Hygiene * Address Standardization * Merge/Purge * Matchback reports * Custom database Builds * Model Builds * Data Overlay * Prospect Database Builds * Data Segmentation * Database Profiles * Analytics In addition to our Data profile Analysis Reports, Carney Direct has a vast number of database services that we offer. Below is a sampling of the services we offer. We also offer custom, flexible reporting options for our customers. Carney Direct has the experience to get the job done right the first time. Also, if you would like to receive the enhancement attributes that were used to create this DPA, they can be sent back to you attached to your customer file records. Please inquire for costs of enhancement attributes
  11. 11. To discuss in more detail or for additional information, please contact: Kevin Kerley EVP P: (800) 240-3349 ext.319 [email_address]

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