Demystifying & Integrating Web 2.0 at the Metropolitan Museum of Art


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This session focuses on successful strategies for experimenting with, trusting, and integrating Web 2.0 tools in an organization’s daily work. It covers marketing strange new tools to an idiosyncratic group of library users with extremely specific needs and whose discipline, art history, has typically relied on more traditional resources. Speakers demonstrate how the library staff quickly adopted Web 2.0 tools, created winning presentations for all museum staff dealing with the relevancy of these tools to scholarly research, the concern with authority and security.

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  • Thank you. My name is Deborah Vincelli. So, I’d like to start by talking about our library and our patrons to give you a sense of the environment in which we work. [click]
  • Demystifying & Integrating Web 2.0 at the Metropolitan Museum of Art

    1. 1. Demystifying and Integrating Web 2.0 at The Metropolitan Museum of Art Jennie Pu , Senior Library Associate, The Metropolitan Museum of Art Deborah Vincelli , Electronic Resources Librarian, The Metropolitan Museum of Art
    2. 2. The Thomas J. Watson Library is the central research library of The Metropolitan Museum of Art.
    3. 3. <ul><li>Our collection of books and periodicals relating to the history of art is one of the most comprehensive in the world. </li></ul>
    4. 4. The Library also has an extensive collection of subscription electronic resources.
    5. 5. Watson Library Patrons <ul><li>Our primary mission is to support the research needs of Metropolitan Museum staff. </li></ul>
    6. 6. The Library’s Instruction Program focuses on the Museum’s curatorial, conservation and research staff.
    7. 7. Patron Perceptions Art History is a discipline that has relied on more traditional print sources.
    8. 9. Suspicion of non-subscription online resources
    9. 10. Patron Research Needs Specific, idiosyncratic, and “point of need” Searching for the missing piece of an obscure research puzzle – e.g. provenance research
    10. 11. <ul><li>I need information regarding artists </li></ul><ul><li>marking their work with a cipher of </li></ul><ul><li>their initials. I am interested in a </li></ul><ul><li>habit of “puzzling” the letters by </li></ul><ul><li>nesting, overlapping with a </li></ul><ul><li>simultaneous mirroring, or perhaps </li></ul><ul><li>overlapping in a rotating sequence. I </li></ul><ul><li>would like to uncover something </li></ul><ul><li>treating 16 th -18 th century practices </li></ul><ul><li>- 16 th century Italian even better. </li></ul>Sample Curatorial Query
    11. 12. Library Staff Adopts Web 2.0 <ul><li>Watson Library staff began experimenting with Web 2.0 tools in September 2006. </li></ul><ul><li>Capitalizing on this buzz, a volunteer team of interested staff was formed to explore these new tools. </li></ul>
    12. 13. The Web 2.0 Team Circulation Serials ILL Electronic Resources CJK Acquisitions Library Systems Cataloging Reference Left to right: Lisa Beidel, Erika Hauser, Robyn Fleming, Deborah Vincelli, Renée Watson, Jennie Pu, Angela Washington, Dan Lipcan & John Lindaman.
    13. 14. A Few Things You Should Know About The Web 2.0 Team … <ul><li>Auto-didactic and experimental in nature </li></ul><ul><li>Had the support of the Chief Librarian </li></ul><ul><li>Used Web 2.0 tools to organize itself </li></ul>
    14. 16. <ul><li>The Web 2.0 Team </li></ul><ul><li>met to give informal </li></ul><ul><li>presentations to </li></ul><ul><li>team members on </li></ul><ul><li>different Web 2.0 </li></ul><ul><li>tools. </li></ul>
    15. 17. The team created a wiki to place our presentation notes.
    16. 18. Each team member worked on a tool.
    17. 19. <ul><li>LibraryThing Wikis Blogs Flickr Podcasts CiteULike Quintura PennTags RSS AquaBrowser Google Notebook Google Alerts Google Docs Google Scholar </li></ul><ul><li>Google Book Search </li></ul>
    18. 20. Demystifying Web 2.0 Class: Instructional Goals <ul><ul><li>Demystify the idea of Web 2.0 </li></ul></ul><ul><ul><li>Present Web 2.0 tools as relevant to the Museum environment </li></ul></ul><ul><ul><li>Address our patrons’ concern with privacy and quality </li></ul></ul>
    19. 21. How Did We Accomplish This? <ul><li>Selected seven Web 2.0 tools : </li></ul><ul><ul><ul><ul><ul><li>blogs </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>wikis </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Flickr </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Google Notebook </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>RSS </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>podcasts </li></ul></ul></ul></ul></ul>
    20. 22. Lead By Example
    21. 23. Avoided “Tech Talk”
    22. 24. Used Relevant Examples
    23. 28.
    24. 33. Concern with Privacy and Quality
    25. 34. We developed a mantra for our class: “ Content can be public, completely private, or restricted to a select group of colleagues – you decide .” Concern with Privacy
    26. 35. We invited our patrons to evaluate information critically regardless of the container … Concern with Quality
    27. 36. “ Not all wikis are nightmarish, unvetted entities that exist in the wild … like any other online tool, wikis can be authoritative sources if authored and edited by experts.” (Quote from our class blog)
    28. 41. Marketing & Launch
    29. 44. Word of mouth Department liasons Committee meetings Emails Flyers Museum newsletter 2.0 marketing
    30. 45. Go to the customer
    31. 46. Customize content: show relevant examples
    32. 47. The Cloisters
    33. 48. We offered treats too.
    34. 49. Keeping momentum
    35. 50. All attendees were promptly followed-up with a short email and survey questions
    36. 51. Presenters shared their experience and tips with the rest of the team
    37. 52. The presentation blog was very much alive.
    38. 53. Results
    39. 54. High interest from staff Asian Art American Paintings Arts of Africa, Oceania Americas
    40. 55. Musical Instruments Medieval Modern Drawings and Prints
    41. 56. 4 months: 32 departments, 250+ attendees European Paintings
    42. 57. New York Historical Society New York Metropolitan Chapter of the Art Libraries Society of North America
    43. 58. Feedback
    44. 59. I had heard of some of these tools before but hadn't considered them in a research context. I was especially surprised to see that institutions have begun to start Flickr accounts and blogs.
    45. 60. Many of the tools presented could be useful for understanding digital imaging and licensing issues . Photo by Mary Harrsch
    46. 61. <ul><li>Flickr has proven very handy in sharing fieldwork photographs. </li></ul>
    47. 62. <ul><li>I was relieved to know that, even as a compulsive note taker, I didn’t need to take endless notes. </li></ul>
    48. 63. <ul><li>I love the way this is taking fire. </li></ul><ul><li>-Chief Librarian </li></ul>
    49. 64. Watson Library 2.0
    50. 65. / WatsINFO is the library’s internal blog
    51. 66. What information goes where
    52. 67. New library portal page: <ul><li>New: </li></ul><ul><li>RSS feeds </li></ul><ul><li>Calendar of Events </li></ul><ul><li>Library classes </li></ul><ul><li>Built on Wordpress </li></ul>
    53. 68. New E-Resources Instruction Team (ERIT) -subscription -traditional -new 2.0 tools Watson Library classes
    54. 69. Keeping track of who’s who in the library with Flickr
    55. 70. Google Calendar for seating chart Google Docs for reference schedule
    56. 71. Watson Library Open Houses
    57. 72. Ripple effects
    58. 73. New monthly lunches with Information Technology and Web 2.0 group
    59. 74. Curators have begun to use 2.0 tools, such as and Google Notebook
    60. 78. What worked well <ul><li>Cross unit teams </li></ul><ul><li>Teams were: </li></ul><ul><ul><li>voluntary </li></ul></ul><ul><ul><li>largely autonomous </li></ul></ul><ul><ul><li>free to experiment (google chat & meebo) </li></ul></ul>
    61. 79. What worked not so well Keep better statistics
    62. 80. Suffer In Advance ‘ Snap the whip’ and figure it out as you go
    63. 81. Support from the head is key.
    64. 82. Jennie Pu and Deborah Vincelli The Metropolitan Museum of Art