Boost Your Career - WOMM Campaign

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My Word of Mouth Campaign for my Marketing class (foundation course for my MBA).

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Boost Your Career - WOMM Campaign

  1. 1. BOOST Your Career!<br />Now is the time to get your MBA<br />
  2. 2. The Target<br />Women aged 25-29<br />Experiencing “Quarter-life Crisis” (time of transition)<br />Looking to advance careers<br />Post-marriage, pre-children<br />Living in PA/NJ<br />Far enough that they could take online courses; close enough that they could visit campus if wanted<br />
  3. 3. The Prize<br />$20,000 toward DeSales MBA*Yes, very steep, but…EXCITING = important to viral WOM campaigns<br />*Current students prohibited from entering<br />
  4. 4. Spreading the Message<br />Energy Drinks!<br />Sends a clear message:<br />Boost<br />Invigorate<br />Jump-start<br />Accomplish<br />Be successful<br />The Campaign:<br />BOOST Your Career<br />Mailed to target market via purchased list<br />Can be as targeted as we want (though price will increase with more details), but has better return<br />
  5. 5. The Goal<br />Make potential MBA students aware that a program exists at DeSales and NOW is the time to start<br />Grab attention with unique product:<br />Can labeled with BOOST Your Career and:<br />CTAto visit PURL on website:<br />www.boostyourcareer.com/JennDiMaria<br />
  6. 6. Our Sneezers<br />Target visits PURL<br />Page includes form with target’s information already completed (thanks to our purchased list)<br />Target completes section entitled “Why would getting your MBA benefit your career?”<br />Target hits submit<br />Target is redirected to landing page entitled “Tell Your Friends”<br />Landing page instructs them to tell their friends about the BOOST Your Career campaign<br />Collects friends’ first and last names and email addresses<br />
  7. 7. Our Connectors<br />Referred friends receive email:<br />Your friend, Jenn DiMaria, thought you might be interested in receiving $20,000 toward your MBA! Simply visit www.boostyourcareer.com/refer to tell us why an MBA would BOOST your career!<br />Friend visits landing page and submits form<br />Friend is taken to “Tell Your Friends” page<br />
  8. 8. Other Benefits<br />Those who don’t win the grand prize remain in targeted email list<br />We can follow up with them in the future (can only be done with successful email and collateral campaigns!)<br />Those people have also made others aware of the MBA program by referring their friends<br />We have organically built a list of NEW DeSales contacts!<br />(This is our measurement of success)<br />
  9. 9. The Costs <br />GRAND TOTAL = ~$28,410<br />

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