Blogging to Reach Buyers

324 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
324
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Blogging to Reach Buyers

  1. 1. Jenn Coyle - Ignite Presentation - Managerial Marketing - September 23, 2010 Blogging to Reach Your Buyers
  2. 3. 5 Reasons Corporate Blogs Fail According to Technorati 1. It's hard work 2. Blogging by committee 3. Too much focus on selling 4. Second priority to other publishing 5. Poor promotion http://technorati.com/business/gurus/article/five-reasons-why-corporate-blogs-fail/
  3. 4. Keys to Getting Started
  4. 5. Read other blogs ... and comment!
  5. 6. Choose Your Content Wisely http://www.xkcd.com
  6. 8. Complimentary Topics http://www.zillow.com/blog/
  7. 9. “ Behind the Scenes” http://disneyparks.disney.go.com/blog/
  8. 10. Product Fandom http://blog.sharpie.com/
  9. 11. Editorial Guidelines Word of Mouth Marketing Association: Follow Company Communication Policy
  10. 12. Pick Your Platform
  11. 13. Make Your Design Consistent http://blog.wholefoodsmarket.com/
  12. 14. Promote It
  13. 15. And Promote It www.addthis.com
  14. 16. And Promote It Some More
  15. 17. Monitor Your Traffic
  16. 18. And Your Comments
  17. 19. Blogging Pays <ul><li>55% more website visits </li></ul><ul><li>2x more inbound links </li></ul>http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx

×