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Whole Foods<br />Walmart<br />
Bilingual<br />Bulk<br />Price, <br />Price, <br />Price!<br />Deals<br />Big Carts<br />
Promotional items, like these end of aisle displays, are important & prominent at Walmart. They capture customers before t...
HEALTH & <br />NUTRITION<br />are NOT <br />a priority<br />
real consumers <br />shop<br />at Walmart<br />
There was no common demographic at Walmart<br />
The parking lot<br />
They don’t care about their health…<br />
People buy what <br />their kids want. <br />
The candy aisle was hugeand divided into sections<br />
BULK!<br />
Cover all of <br />the <br />micro-categories<br />
bite-<br />SIZED<br />
In general, they were Deal-Driven also<br />
BANG<br />FOR<br />YOUR<br />BUCK<br />
curious <br />but<br />loyal<br />
calm  consumers’ “candy guilt”<br />
they need an extra push<br />
nostalgia<br />
FINAL <br />IMPLICATONS<br />
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Snickers Real World Project

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Created for Strategic Brand Management in the Spring 2011 semester at the University of Colorado.

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Snickers Real World Project

  1. 1.
  2. 2. Whole Foods<br />Walmart<br />
  3. 3. Bilingual<br />Bulk<br />Price, <br />Price, <br />Price!<br />Deals<br />Big Carts<br />
  4. 4. Promotional items, like these end of aisle displays, are important & prominent at Walmart. They capture customers before they even have to consider the options. <br />PRICE IS EVERYTHING.<br />
  5. 5. HEALTH & <br />NUTRITION<br />are NOT <br />a priority<br />
  6. 6. real consumers <br />shop<br />at Walmart<br />
  7. 7. There was no common demographic at Walmart<br />
  8. 8. The parking lot<br />
  9. 9. They don’t care about their health…<br />
  10. 10. People buy what <br />their kids want. <br />
  11. 11. The candy aisle was hugeand divided into sections<br />
  12. 12. BULK!<br />
  13. 13. Cover all of <br />the <br />micro-categories<br />
  14. 14. bite-<br />SIZED<br />
  15. 15. In general, they were Deal-Driven also<br />
  16. 16. BANG<br />FOR<br />YOUR<br />BUCK<br />
  17. 17. curious <br />but<br />loyal<br />
  18. 18. calm consumers’ “candy guilt”<br />
  19. 19. they need an extra push<br />
  20. 20. nostalgia<br />
  21. 21. FINAL <br />IMPLICATONS<br />

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