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Presented by Jenna Rutschman on behalf of Terralever at the Phoenix Chapter of IABC.
Selecting Social Media Platforms that Meet Business Goals and Client Expectations
This presentation will explore the proper use of consumer segmentation, the importance of carefully crafted content and how to engage your intended audience by choosing the most appropriate social media platform.
You will learn:
• How to utilize simple consumer insights to help select the best social media platform(s) for your business
• How to identify your business’s key segments and how to find those individuals on social media
• How to utilize social media platforms as a way to achieve business goals and obtain actionable results.