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People in so-called developed contemporary societies have the opportunity to take advantage of unprecedented technological advances. However, as our life expectancy continues to rise, the quality of people’s lives is becoming an area of increased focus. It is becoming very evident that modern lifestyle choices are putting people at risk of being impacted by a number of common chronic diseases including diabetes (type II), various cardiovascular diseases, stroke and Coronary Obstructive Pulmonary Disease (COPD) and even some cancers (prostrate, ovarian, skin). This cost burden associated with increased incidence of such diseases is forecasted to put an unsustainable strain on future health care services in Ireland and many other countries. There are a number of key lifestyle behaviours that, if changed, have the potential to dramatically reduce a person’s likelihood of being impacted by one of these or other chronic diseases. The proposed talk will outline the importance of diet (improved nutritional knowledge and food labelling awareness), exercise (tackling sedentary lifestyle) and stress management as being key components that could be prioritized for lifestyle behaviour change. The talk will suggest how psychology plays a role in facilitating such change.