You Don't Need an Agency

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Don't spend money and time on an agency when you can access and use many of the same free, cheap and fancy tools they use.

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  • Toutapp is a good option. Have you used ReplyUp.com also along with it? Great tool for friendly follow-up emails straight from your inbox.
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  • This is probably less about going viral and more about PR, but I like saying viral because when I do I picture a bloated, old balding guy in a bad suit huffing and puffing about making it go viral. So. HARO stands for Help A Reporter Out. If you aren’t getting these emails when you start getting these emails you will kick yourself for not getting these emails sooner.Journalists and writers use HARO to find sources for stories, books, and whitepapers. So, if someone from Men’s Health is writing a story about male infertility, they might put in a request to HARO to find men over the age of 35 who have gone through IVF. Maybe that’s you. Maybe that’s someone in your audience. Maybe you work with subject matter experts who can be quoted for the story. For free, you can have these emails delivered to you three times a day. I’ll be honest that it can get overwhelming. I have a tendency to sign up and be super excited and then after a few weeks completely forget to check them. But the truth is that there are so so many opportunities that come through HARO that if you miss an email or two it’s really not the end of the world. You can upgrade for $19/month to build a profile for yourself so journalists start to see you as a good source for the their story, plus search online at any time for opportunities to reach out. There are plenty of pay to play PR sites out there, but for a small budget HARO is essential and it works. CLICK
  • You Don't Need an Agency

    1. 1. YOU DON’T NEED AN AGENCY Jennifer Spencer Copywriter, LGFCU @jennalyns Digital Marketing for Business | May 7, 2014 | #DMFB14
    2. 2. SLOW YOUR ROLL • Start with strategy • If you need an expert, hire an expert • Just say no • You get what you pay for
    3. 3. PSSSSSST We’re all working from the same toolbox.
    4. 4. (almost) ALL-IN-ONE: Free and Cheap
    5. 5. (almost) ALL-IN-ONE: Cheap
    6. 6. (pretty much) ALL-IN-ONE: Fancy
    7. 7. ANALYTICS: Free image from befoundmore.com
    8. 8. ANALYTICS: Still free!
    9. 9. ANALYTICS: Free(ish)
    10. 10. ANALYTICS: Fancy NO. Don’t do it. Don’t need ‘em.
    11. 11. CONTENT: Free
    12. 12. CONTENT: Free and Cheap
    13. 13. CONTENT: Fancy
    14. 14. CONTENT: Fancy
    15. 15. MAKE IT GO VIRAL: Free and Cheap
    16. 16. MAKE IT GO VIRAL: Free and Cheap
    17. 17. FREEBIES infogr.am image from designshack.com
    18. 18. EVEN MORE FREEBIES
    19. 19. FREEBIES WITH CHEAP UPGRADES
    20. 20. CHEAPAND AWESOME
    21. 21. QUESTIONS? PRAISE? CAKE RECIPES? I’m everywhere: @jennalyns jennalyns.com linkedin.com/in/jennalyns jennifer.spencer@lgfcu.org
    22. 22. STUFF I MENTIONED Product Site What’s it for? How much? Hootsuite hootsuite.com All-in-One Free; Pro $9.99 per user/month Sprout Social sproutsocial.com All-in-One $59-$99 per user/month Raven raventools.com All-in-One $99/month Google Analytics google.com/analytics Analytics Free Facebook Insights facebook.com Analytics Free Pinterest Analytics business.pinterest.com/analytics Analytics Free Twitter Analytics analytics.twitter.com Analytics Free LinkedIn Analytics linkedin.com Analytics Free Wordpress Google Analytics Plugin wordpress.org/plugins/google- analytics-for-wordpress.com Analytics Free YouTube Analytics youtube.com/analytics Analytics Free SimplyMeasured simplymeasured.com Analytics Free; $500/month for deeper data Buffer bufferapp.com Content Free; Awesome $102/yr Feedly feedly.com Content Free; Pro $45/year
    23. 23. MORE STUFF I MENTIONED Product Site What’s it for? How much? Skyword skyword.com Content Contact for pricing VideoGenie videogenie.com Content Contact for pricing Thunderclap thunderclap.it Make it go Viral Free; $45-$500 per campaign upgrade HARO helpareporter.com Make it go Viral Free; $19/month to upgrade Trello trello.com Project Management Free Infogr.am infogr.am Infographics Free Rapportive rapportive.com Customer Data/Email Free Boomerang boomeranggmail.com Productivity/Email Free Issuu issuu.com Print Catalog/Mags Free; $29-$39/month to upgrade Yammer yammer.com Team Communications Free Vsnap vsnap.com Video/Customer Services Free; $3/month solo biz; $19 per user/month biz + 99 Designs 99designs.com Design You set the budget Buffer
    24. 24. STUFF Y’ALL MENTIONED Product Site What’s it for? How much? Formstack formstack.com Online Forms $19-$249/month ToutApp toutapp.com Email $30-$49/month Fiverr fiverr.com Design $5 DesignCrowd designcrowd.com Design You set the budget 48 Hours Logo 48hourslogo.com Design $29 to start Riffle crowdriff.com/riffle Customer Data Free MailVu mailvu.com Video Email $2.50-$65/month Canva canva.com Design Free Pixabay pixabay.com Images Free Wrike wrike.com Project Management Free; upgrade for $49/mo Zoho zoho.com Project Management/Productivity $199-$599/year Elance elance.com Content You set the budget Guru guru.com Content You set the budget
    25. 25. STUFF Y’ALL MENTIONED Product Site What’s it for? How much? Radio Guest List radioguestlist.com Make it go Viral Free Submit Your Article submityourarticle.com Make it go Viral Free Ezine Articles ezinearticles.com Make it go Viral Free

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