Social marketing: social media for social housing

2,283 views

Published on

Talk/workshop for MSc Marketing students at Birmingham Business School, University of Birmingham.

10am -12pm Feb 7th 2012

The talk focuses on social media for social housing and is based on projects carried out with Ashton Pioneer Homes, a housing association in Ashton-Under-Lyne, Tameside, Greater Manchester.

We will be discussing the role of social media for social housing on Twitter (#smhousing) before, during and after the event - feel free to join us.

Published in: Business, Technology
1 Comment
2 Likes
Statistics
Notes
  • Talk/workshop for MSc Marketing students at Birmingham Business School, University of Birmingham.

    10am -12pm Feb 7th 2012

    The talk focuses on social media for social housing and is based on projects carried out with Ashton Pioneer Homes, a housing association in Ashton-Under-Lyne, Tameside, Greater Manchester.

    We will be discussing the role of social media for social housing on Twitter (#smhousing) before, during and after the event - feel free to join us.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
2,283
On SlideShare
0
From Embeds
0
Number of Embeds
166
Actions
Shares
0
Downloads
8
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide
  • More complex than having a presence on Twitter:Privacy of staffPrivacy of residentsPersonal networkUseabilityPurpose Integrating with traditional and online
  • Set up Staff training How to guide for residentsUsing Facebook for social marketing purposes
  • Social marketing: social media for social housing

    1. 1. Image: Flickr: Florin Hatmanu Social Marketing: Social Media for Social Housing Jenna Condie University of Salford 1 #smhousing E: j.m.condie@salford.ac.uk T: @jennacondie
    2. 2. About me… Research Consultancy Assistant Work Postgraduate Social Media Researcher Enterprise Networking 2#smhousing
    3. 3. Working with Ashton Pioneer HomesAbout APH:• Housing Association (HA)• Not-for-profit organisation• ~1000 homes in Ashton-under-Lyne, Tameside, Greater Manchester "Working together towards a better place to live" 3#smhousing
    4. 4. Two aims of today’s talk 1. MSc Marketing Students – Real life example of beyond marketing products and reaching ‘consumers’ 2. Ashton Pioneer Homes – Some feedback/suggestions…what do MSc Marketing students recommend? – #smhousing 4#smhousing
    5. 5. 1. Social media for social housing 5#smhousing Image: Flickr: liako
    6. 6. Traditional communications with residents Phone Office / Text Email Website Newsletter Meetings 6#smhousing
    7. 7. Improving communications• Welfare Reform Bill• Feedback• Residential Satisfaction• Promoting events• Information• Building relationships• Sense of community… 7 #smhousing
    8. 8. Can social media enhance resident engagement? 8#smhousing Image: Flickr: Gene Hunt
    9. 9. First StepMany residents online but elsewhere… 9#smhousing
    10. 10. Image: Flickr: Cambodia4kidsorg 10 #smhousing
    11. 11. Image: Flickr: Marc_Smith Different networks Different Audiences 11#smhousing
    12. 12. Friend or foe? 12#smhousing
    13. 13. Facebook showed potential 13#smhousing
    14. 14. Facebook as acan of worms?EmpowermentWorth it! 14#smhousing
    15. 15. What do you think to this interaction? Training and confidence 15#smhousing
    16. 16. Image: Flickr: alexa627 16#smhousing
    17. 17. Getting on on Facebook 17#smhousing
    18. 18. Media is complex Image: Flickr: Cea.#smhousing & in constant flux 18
    19. 19. Image: Flickr: arrayexception Keeping UpNot for everyoneChoice?Digital divide 19 #smhousing
    20. 20. Getting left behind 20#smhousing Image: Flickr: casalingarevival
    21. 21. “Online and the offlineworld melting together” 21#smhousing
    22. 22. 2. Feedback/suggestions for APH 22#smhousing
    23. 23. Recent policy changes Audit Commission Tenancy Services Authority (TSA) Image: Flickr: David Blackwell. 23#smhousing
    24. 24. HA’s remaining transparent & accessible How can social media enhance resident engagement in the tenant scrutiny panel? 24#smhousing
    25. 25. Group of Image: Flickr: the daring librarianHousing Associations in the North West Louder voice! 25 #smhousing
    26. 26. Joint workingCollaboration 26#smhousing Image: Flickr: woodleywonderworks
    27. 27. 27#smhousing
    28. 28. How can North West HA’s use social media to:Raise profile of the group on a regional/national arena International communication within the group 28#smhousing
    29. 29. Image: Flickr: the daring librarian #smhousing 29#smhousing
    30. 30. Image: Flickr: Florin Hatmanu Social Marketing: Social Media for Social Housing Jenna Condie University of Salford 30 #smhousing E: j.m.condie@salford.ac.uk T: @jennacondie

    ×