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MARATHON PETROLEUM   JENNA CHABOT                       12/03/12       CORPORATION     NEW MEDIA                     DRIVE...
MARATHON’S HISTORY Marathon Petroleum Corporation, founded in 1887, owns  Marathon Oil Corporation, Marathon Pipe Line & ...
MARATHON’S GOALS & OBJECTIVES   GOALS & OBJECTIVES:     Create a “greener” environment     Preferred choice for oil in ...
MARATHON’S BUDGET         & TARGET AUDIENCE BUDGET: $1 ,000,000,000   Digital relations   Social media advertising, Goo...
MARATHON’S BLOG FOR A CAUSE Marathon Blog containing relevant content     Content related to communities in which we ser...
MARATHON’S FACEBOOK & TWITTER FACEBOOK:                T WITTER: Coupons for              Coupons for @mentions  @ment...
MARATHON’S PINTEREST & FOURSQUARE  PINTEREST:             FOURSQUARE:  Relevant content       Coupons for  Ways Marat...
MARATHON’S MOBILE SERVICE App available for easy access Full service available 24/7 to our workers for  our consumers A...
MAINTAINING MARATHON’S “FUELING      THE AMERICAN SPIRIT”  Post content in regular intervals  Interact with consumers wi...
MEASURING MARATHON’S SUCCESS Use Google Analytics to track visits to company site  and blog Track insights and comments ...
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Marathon Petroleum Corporation Final Digital Strategy Presentation

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Marathon Petroleum Corporation Final Digital Strategy Presentation

  1. 1. MARATHON PETROLEUM JENNA CHABOT 12/03/12 CORPORATION NEW MEDIA DRIVERS LICENSE
  2. 2. MARATHON’S HISTORY Marathon Petroleum Corporation, founded in 1887, owns Marathon Oil Corporation, Marathon Pipe Line & Speedway LLC Largest refiner in the Midwest, 5 th largest in the country Currently over 1 ,500 Speedway gas stations across 7 states Currently over 5,000 Marathon gas stations across 18 states
  3. 3. MARATHON’S GOALS & OBJECTIVES  GOALS & OBJECTIVES:  Create a “greener” environment  Preferred choice for oil in the world  Create and maintain renewable energy  Promote a healthier lifestyle by making our consumers aware of the healthier eating choices we offer  Continue to “Fuel the American Economy”  Remain honesty and integrity with our consumers
  4. 4. MARATHON’S BUDGET & TARGET AUDIENCE BUDGET: $1 ,000,000,000  Digital relations  Social media advertising, Google Adwords, mobile app creation and labor TARGET AUDIENCE:  Lifetime consumers who will pass along their way of living  Consumers interested in/currently living a “greener” lifestyle  American petroleum users 16-80 years old
  5. 5. MARATHON’S BLOG FOR A CAUSE Marathon Blog containing relevant content  Content related to communities in which we serve  Current events  Ways to create and sustain renewable energy  Living “greener” from day -to-day  Tips and tricks for saving money and gas Links to all other social media Consumer feedback opportunities Consistent and concise content
  6. 6. MARATHON’S FACEBOOK & TWITTER FACEBOOK:  T WITTER: Coupons for  Coupons for @mentions @mentions of our of our brand brand  Links to content on Posts linking to all renewable energy other social media  Active conversations Sub pages for our sub with other brands brands
  7. 7. MARATHON’S PINTEREST & FOURSQUARE  PINTEREST:  FOURSQUARE:  Relevant content  Coupons for  Ways Marathon is check-ins helping the community  Ways to create and maintain renewable energy  Communities helping communities
  8. 8. MARATHON’S MOBILE SERVICE App available for easy access Full service available 24/7 to our workers for our consumers Assistance of fered for most car/home issues
  9. 9. MAINTAINING MARATHON’S “FUELING THE AMERICAN SPIRIT”  Post content in regular intervals  Interact with consumers with honesty/integrity  Create an “on-going” campaign for our consumers to pass on
  10. 10. MEASURING MARATHON’S SUCCESS Use Google Analytics to track visits to company site and blog Track insights and comments from followers Compare net income from previous years Compare number of followers/likes on social media sites from previous years

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