METHODS OF ANALYSIS

• Goodwin’s six points
• Genre characteristics
• Visuals/Lyrics
• Visuals/Music
• Need to sell artist...
GERI HALIWELL




                2001
GENRE


• mainstream pop
• performance in a location
• dance routine
• some narrative
VISUALS AND LYRICS



• mostly amplifies, not literally illustrative
• rain but not ‘raining men’
• though lots of people ‘...
VISUALS AND MUSIC



• changes in pace in song echoed in editing
• change of location with change in music
• cutting on th...
SELLING THE ARTIST


• changes in costume
• use of close up
• central framing
• showing off her ‘talent’
• selling Geri’s ...
INTERTEXTUALITY



• references to ‘Flashdance’
• references to ‘Fame’
• similar pattern in J-Lo video ‘I’m Glad’
VOYEURISM



• Geri’s ‘new body image’
• fragmentation in early sequence
LOOKING



• structure of characters looking at her
• echoes ‘gaze’ of viewer
Gerihaliwellanalysis 1212743763941384 9
Gerihaliwellanalysis 1212743763941384 9
Gerihaliwellanalysis 1212743763941384 9
Gerihaliwellanalysis 1212743763941384 9
Gerihaliwellanalysis 1212743763941384 9
Gerihaliwellanalysis 1212743763941384 9
Gerihaliwellanalysis 1212743763941384 9
Gerihaliwellanalysis 1212743763941384 9
Gerihaliwellanalysis 1212743763941384 9
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Gerihaliwellanalysis 1212743763941384 9

  1. 1. METHODS OF ANALYSIS • Goodwin’s six points • Genre characteristics • Visuals/Lyrics • Visuals/Music • Need to sell artist • Intertextuality • Voyeurism
  2. 2. GERI HALIWELL 2001
  3. 3. GENRE • mainstream pop • performance in a location • dance routine • some narrative
  4. 4. VISUALS AND LYRICS • mostly amplifies, not literally illustrative • rain but not ‘raining men’ • though lots of people ‘teeming in’
  5. 5. VISUALS AND MUSIC • changes in pace in song echoed in editing • change of location with change in music • cutting on the beat at times
  6. 6. SELLING THE ARTIST • changes in costume • use of close up • central framing • showing off her ‘talent’ • selling Geri’s new image
  7. 7. INTERTEXTUALITY • references to ‘Flashdance’ • references to ‘Fame’ • similar pattern in J-Lo video ‘I’m Glad’
  8. 8. VOYEURISM • Geri’s ‘new body image’ • fragmentation in early sequence
  9. 9. LOOKING • structure of characters looking at her • echoes ‘gaze’ of viewer

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