Previous presentations focused on post-event surveys. We do 2,000 events and have survey data for about 300 of those.
This is how it’s grown – only difference is that we give staff feedback on what people are saying about their events!
Here’s the definition of Reunion that we currently focus on…
This is why people come…for the STATE of being.
They come for this
And they come to the place
To see their dorms and the campus.
This is what everyone complains about – the horrible food.
A specific activity
But this is what separates the people who have a wonderful, satisfying time, and those who don’t. It’s that they didn’t connect with people – they didn’t feel welcome.
They didn’t feel this. So the importance to them that the the food, transportation, etc. wasn’t good was disproportionately upsetting b/c they didn’t feel special, connected, or united.So what can we do about that??
Switching gears, we launched the All alumni engagement survey!!!
So of the lifetime donors who answered the survey, 77% of them are Promoters, 65% are passives, etc.
Also interesting…Detractors had an average word count when answering this questions of more than twice that of promoters – 36 words per answer vs. 15. 23 for passives.But the fact they’re answering the survey means they care – opposite of love is not hate, it’s apathy.
Really not a lot of difference among the groups, except for the last 2.This was a select all that apply question.What’s interesting here too is that about half of all non-donors answered that they could be convinced by something – and that percentage doesn’t matter if they’re Detractors, passives, or promoters.
These are brainstorms…need a lot more work on this…
Why did you answer that way?
• Geography: it’s beautiful
• Career / life preparation
• Great reputation: World-class, Ivy League, rankings, quality education
• Learned a lot
• Geography: it’s remote and grey
• Depends on individual: major, mentally healthy
• It’s not a small school
• Comparison to other schools via kids, spouses, friends, graduate degree programs
• Student experience: impersonal, bad faculty, location, specific instance, stress
• Racism/Political Correctness
• Value for money
• Children didn’t get in
Addressing root causes
• Continue to delineate patterns based on
Detractor, Passive, Promoter
• Continue with crowd funding
• Follow up survey to Passives around webinar
• Listen to Detractors & engage as appropriate