Optimization by translation


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Understanding your customers current search satisfaction. Steps to optimize content for search engine discover.

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Optimization by translation

  1. 1. Search engine optimization<br />From Wikipedia, the free encyclopedia<br />the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion.<br />Optimization <br />Keyword<br />From Wikipedia, the free encyclopedia<br />a term used to retrieve documents in an information system such as a catalog or a search engine<br />by Translation<br />Synonym<br />From Wikipedia, the free encyclopedia <br />different words with identical or very similar meanings. Words that are synonyms are said to be synonymous, and the state of being a synonym is called synonymy. The word comes from Ancient Greek syn (σύν) ("with") and onoma (ὄνομα) ("name"). The words car and automobile are synonyms. Similarly, if we talk about a long time or an extended time, long and extended become synonyms. In the figurative sense, two words are often said to be synonymous if they have the same connotation <br />Search phrase<br />From Wikipedia, the free encyclopedia<br />is a type of full text search that matches only those documents that contain a specified phrase, such as "Wikipedia, the free encyclopedia."<br />
  2. 2. What are you talking about?<br />Respond<br />Listen<br />Translate<br />
  3. 3. Translate to ‘Customer Speak’The Search Phrase<br />Identify Content Gaps<br />Finding unanswered questions<br />Translation<br />Customer to Writer<br />Keyword Relevancy<br />Identify the content relevancy<br />Translation<br />Writer to Customer<br />“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” ~Mark Twain<br />
  4. 4. Dealing with Synonyms<br />Pros <br />Increase discoverability<br />Con <br />Confusing <br />Dilutes search ranking<br />Increases Density (3% – 6%)<br />tuh-mey-toh<br />VS<br />Tuh-mah-toh<br />How do I identify the synonyms? What do I do about them?<br />
  5. 5. ~<search> Google Function<br />
  6. 6. Removing unrelated keywords<br />
  7. 7. Adwords and Synonyms<br />
  8. 8. Synonyms – What now?<br />Possible actions<br />Meta tags<br />Keeps density down<br />Avoids confusion<br />Blog post for each variation<br />Use AKA mentions<br />Last resort<br />Assimilate<br />
  9. 9. Q<br />A<br />Filling the content gap<br />Translating from customertowriter<br />Identify the question<br />Investigate synonyms<br />Identify search phrases<br />Find the answer<br />Search for response<br />Create or promote<br />
  10. 10. Fun with Adwords<br />Competition :<br />The number of advertisers bidding on each keyword relative to all keywords across Google.<br />Local Monthly Searches: The 12-month average number of user queries for the specified keyword of the specified country or language.<br />Global Monthly Searches:The approximate 12-month average of user queries for the keyword on Google.com and the Google Search Network cross country and language.<br />Local Search Trends:<br />The keyword's fluctuation in traffic over the past 12 months. This statistic is specific to your targeted country and language.<br />
  11. 11. Filling the content gap - Google<br />Content Exists<br />Content is mine<br />Content is NOT mine<br />Verify Keywords<br />Feel cool<br />Promote<br />Build Relationships<br />
  12. 12. Filling the content gap - Vancouver<br />Content does NOT exist<br />Decide where the content will go<br />Verify keywords to include<br />Decide who will create the content<br />
  13. 13. Filling the content gap process<br />
  14. 14. A<br />Q<br />Make keywords relevant<br />Translating from writertocustomer<br />What question am I answering<br />Get specific<br />Create keywords<br />Create search phrases<br />Find the question<br />Find translation<br />Apply and optimize<br />
  15. 15. Make keywords relevant<br />Language = Writer<br />Write down a list of keywords YOU think described your content.<br />Come up with some possible search phrases<br />Keywords<br />Coke<br />Ham<br />How to<br />Phrase<br />How to make coke ham<br />
  16. 16. Make keywords relevant<br />
  17. 17. Keyword for Relevancy Process<br />