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Abode presentation final


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Abode presentation final

  1. 1. Abode Making the budget hotel as happy as home Jing Cai, Coral Chen, Mike Duca, Jennifer Lopez, Liz Mullen, Julie Perkins Sunday, October 17, 2010
  2. 2. What is a budget hotel like? Sunday, October 17, 2010
  3. 3. What is a budget hotel like? Sunday, October 17, 2010
  4. 4. What is a budget hotel like? Sunday, October 17, 2010
  5. 5. Budget hotels feel... - Unpleasant - Lonely - Generic - Boring - Simply a place to spend the night - Technologically behind - One size fits all - A place to go out of necessity Sunday, October 17, 2010
  6. 6. How do you redesign the budget hotel experience and the business practices that go with it? Sunday, October 17, 2010
  7. 7. What is Abode? Sunday, October 17, 2010
  8. 8. A new form of budget hotel - Focused on guest experience and providing unexpected delight for a budget price - A company that fosters community with its employees, guests and retail and service providers, and expresses great appreciation for all members of the community - A leader in rethinking business structure to improve the well-being of its greater community Sunday, October 17, 2010
  9. 9. The Abode Guest Experience - Primes Guests before they arrive to be in control of their Abode experience, using the “My Abode” web portal Sunday, October 17, 2010
  10. 10. My Abode Login Abode Hotels Design your Experience About Guest Experience My Abode Community Partners Neighborhood Home away from Home MM/DD/YYYY Check in MM/DD/YYYY Check out 1+ Room occupancy Clean Modern Room Decor Babysitter Interested In Room Aromatherapy Interested In Favorite Drink Make my Abode! Sunday, October 17, 2010
  11. 11. The Abode Guest Experience - Create a soothing and designed room experience, of their choosing to make them feel at home Sunday, October 17, 2010
  12. 12. Room Morocco Sunday, October 17, 2010
  13. 13. The Abode Guest Experience - Uses technology to expedite checkin process and as a means for Guests to more easily engage with staff to ensure a positive experience. Sunday, October 17, 2010
  14. 14. Painless Digital Checkin & In room Interactive Panel Sunday, October 17, 2010
  15. 15. The Abode Guest Experience - Special Abode Events connect Guests with the local retailers for classes and events of special interest. Sunday, October 17, 2010
  16. 16. Special Event with Meditation Center Sunday, October 17, 2010
  17. 17. The Abode Guest Experience - Extra surprise perks and services to round out the experience. Sunday, October 17, 2010
  18. 18. Little treats to Delight Guests Sunday, October 17, 2010
  19. 19. The Abode Employee Experience - Focused on measuring and keeping track of “Happiness Factor” of the employees and ensuring they are achieving their personal and professional goals. Sunday, October 17, 2010
  20. 20. Employee lunch interviews to measure happiness & attainment of goals Sunday, October 17, 2010
  21. 21. The Abode Employee Experience - Employee Abode webpage transparently shares current feelings in the Abode community using metrics, photo collections and Guest rating and comments Sunday, October 17, 2010
  22. 22. Abode Hotels Current Happiness Factor: 8.2 + Our Goals Guest Experience Contribute Community Partners Abode in Action Brainstorm Hawaii decor, sweet Anna! Everybody, SHOUT! What are our Guests saying today? The Moroccan room is the most exciting hotel I discovered the worlds best cookies in New York, room I have ever booked, I didn’t want to leave they are around the corner from Abode Midtown Why doesn’t every hotel offer free cooking and was so excited when there was a knock at and were gifted to me when I arrived from classes? Abode you Rock! Now I can prove to the door because I just kept getting little surprises. George the Abode staff member who checked my girlfriend I can cook. The Abode staff really made me feel at home. me in. That made my day! - John staying in Miami Abode - Mary staying in LA Abode - Paul staying in NY Abode Sunday, October 17, 2010
  23. 23. The Abode Employee Experience - Dedicated to making each employee feel as if they are important and can contribute to the larger Abode community Sunday, October 17, 2010
  24. 24. Introduce your favorite local shop into the Guest Experience Sunday, October 17, 2010
  25. 25. The Abode Employee Experience - Long-term and short-term benefits that keep the employees excited and fresh Sunday, October 17, 2010
  26. 26. Special surpise perks that increase long-term and short-term happiness Sunday, October 17, 2010
  27. 27. The Abode Extended Community Experience - Provide a true sense of community where each Abode hotel is located by becoming an active and empowering member of the neighborhood. Sunday, October 17, 2010
  28. 28. Bring the local neighborhood in and support their business and needs. Sunday, October 17, 2010
  29. 29. Abode Making the budget hotel as happy as home Jing Cai, Coral Chen, Mike Duca, Jennifer Lopez, Liz Mullen, Julie Perkins Sunday, October 17, 2010
  30. 30. Questions? Sunday, October 17, 2010
  31. 31. Sunday, October 17, 2010