Social Media Blizzard

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I gave a presentation about how KOMU engaged with its audience during the February 1st snow storm that shut down mid-Missouri.

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Social Media Blizzard

  1. 1. Social Media Blizzard <br />KOMU TeamJen Reeves, Sarah Hill, Stacey WoelfelFebruary 21, 2011<br />
  2. 2. February Winter Storm<br />
  3. 3. February Winter Storm<br />Reporters in different towns<br />Using mobile tools<br />On air extra hours<br />Full time staffing of social media<br />Share content on air and online<br />
  4. 4. February Winter Storm<br />Live mobile reports<br />Viewer reports as the snow arrived<br />Facebook/Email main drivers<br />
  5. 5. Constant Online Reports<br />
  6. 6. Viewers Share<br />620+ Facebook Photos<br />600+ Emailed Photos<br />39 Facebook Videos<br />23 Emailed Videos<br />
  7. 7. Viewers Share<br />
  8. 8. Facebook Statistics<br />
  9. 9. Facebook Statistics<br />
  10. 10. Facebook Statistics<br />
  11. 11. Interactions Feb 1-2<br />Likes: 1,253 / Comments: 1,021 / 316 Posts<br />Fans as of Jan. 31 – 3,183<br />Fans as of Feb. 2 – 5,012<br />Two weeks later – 5,602 <br />
  12. 12. Continue to share<br />

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