Content marketing is awesome. It’s even more awesome (and effective!) when your business has a solid plan in place to guide your content creation efforts. Thoughtful content strategy helps you understand why content marketing is important to your business, how content creation & promotion can help you meet your goals, and how to measure your results to see what’s working well and what still needs to be fine-tuned. This session will take you step-by-step through the process of creating a basic content strategy plan for your WordPress website. Presented at WordCamp Minneapolis 2016.