Presentation by Jen Jamar & Michelle Stinson Ross at Zenith Digital Marketing Conference 2016 #Zenith2016 Session description: There is a nearly zen relationship between a person or company’s actual BEHAVIOR in the world and the ensuing “reputation” which must be monitored, managed, triaged, contained, grown and/or amplified to advantage. In other words, even if your company is being trolled by idiots and lauded by loyalists, there’s a more DIRECT relationship between how your company IS in the world and what the Internet SAYS IT IS. This session will support attendees to: -Self audit by listening to brand, competitor and category keywords on the right spectrum of channels -Take a closer look inward to parse what the Internet SAYS you are vs. who you really are. B.S.U.R.S.I.M.I.M (Be as you are, as I am I am) -Appreciate opportunities by way of examples where other companies and individuals benefitted from positive chatter and look for opportunities yourself -Experience reputation nightmares through the eyes of many failed companies and learn to not repeat their follies -Handle trolls who don’t care how good your company is and simply want to say bad things about you (and the wisdom to know the difference) -Discern if a channel-chatter-challenge is above the listener’s pay grade and when to involve stakeholders and legal -Get A guided tour of our panelists’ favorite listening tools -BONUS! Repurpose reputation data for psychographic targeting Join our panel of hardened Internet war heroes and hold onto your lovin’ hats. When this session is over, you may have a new take on reputation and how your company behaves.