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Jennifer Jahedkar<br />Extension eLearning<br />https://extendingextension.wordpress.com/<br />
How Do Users Read Online? <br />
The areas where users looked the most are red; then yellow, then blue. Gray areas got NO eyeball time.<br />
Eye movements follow an F-shaped pattern: two horizontal stripes then a vertical stripe. <br />http://www.useit.com/<br />
How Do Users Read Online? <br />
How Do Users Read Online? <br />They don't. <br />
How Do Users Read Online? <br />They SCAN. <br />
Online audiences need:<br />
Online audiences need:<br /><ul><li>SCANNABLE text</li></li></ul><li>Online audiences need:<br /><ul><li>scannabletext
MEANINGFUL sub-headings</li></li></ul><li>Online audiences need:<br /><ul><li>scannabletext
meaningful sub-headings
BULLETED points </li></li></ul><li>Online audiences need:<br /><ul><li>scannabletext
meaningful sub-headings
bulletedpoints
HALF the word count</li></li></ul><li>Jakob Nielsen- How Users Read on the Web  http://www.useit.com/alertbox/9710a.html<b...
Jakob Nielsen- How Users Read on the Web  http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internatio...
Jakob Nielsen- How Users Read on the Web  http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internatio...
Jakob Nielsen- How Users Read on the Web  http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internatio...
Jakob Nielsen- How Users Read on the Web  http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internatio...
Scotts Bluff National Monument (132,166)
Arbor Lodge State Historical Park & Museum (100,000)
Carhenge (86,598)
Stuhr Museum of the Prairie Pioneer (60,002)
Buffalo Bill Ranch State Historical Park (28,446). </li></ul>=<br />+ 47% in readability<br />using the same text in a sca...
Jakob Nielsen- How Users Read on the Web  http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internatio...
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Writing for online Audiences

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Writing for online Audiences

  1. 1.
  2. 2. Jennifer Jahedkar<br />Extension eLearning<br />https://extendingextension.wordpress.com/<br />
  3. 3. How Do Users Read Online? <br />
  4. 4. The areas where users looked the most are red; then yellow, then blue. Gray areas got NO eyeball time.<br />
  5. 5. Eye movements follow an F-shaped pattern: two horizontal stripes then a vertical stripe. <br />http://www.useit.com/<br />
  6. 6. How Do Users Read Online? <br />
  7. 7. How Do Users Read Online? <br />They don't. <br />
  8. 8. How Do Users Read Online? <br />They SCAN. <br />
  9. 9. Online audiences need:<br />
  10. 10. Online audiences need:<br /><ul><li>SCANNABLE text</li></li></ul><li>Online audiences need:<br /><ul><li>scannabletext
  11. 11. MEANINGFUL sub-headings</li></li></ul><li>Online audiences need:<br /><ul><li>scannabletext
  12. 12. meaningful sub-headings
  13. 13. BULLETED points </li></li></ul><li>Online audiences need:<br /><ul><li>scannabletext
  14. 14. meaningful sub-headings
  15. 15. bulletedpoints
  16. 16. HALF the word count</li></li></ul><li>Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br />
  17. 17. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br />Use neutral, objective words rather than subjective words<br />
  18. 18. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br />Nebraska has several attractions. In 1996, some of the most-visited places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br />=<br />+ 27% in readability<br />using neutral, objective words rather than subjective words<br />
  19. 19. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br />Use a scan-friendly layout<br />
  20. 20. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were: <br /><ul><li>Fort Robinson State Park (355,000 visitors)
  21. 21. Scotts Bluff National Monument (132,166)
  22. 22. Arbor Lodge State Historical Park & Museum (100,000)
  23. 23. Carhenge (86,598)
  24. 24. Stuhr Museum of the Prairie Pioneer (60,002)
  25. 25. Buffalo Bill Ranch State Historical Park (28,446). </li></ul>=<br />+ 47% in readability<br />using the same text in a scan-friendly layout<br />using a scan-friendly layout<br />
  26. 26. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br />Use 1/2 the number of words<br />
  27. 27. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br />In 1996, six of the best-attended attractions in Nebraska were Fort Robinson State Park, Scotts Bluff National Monument, Arbor Lodge State Historical Park & Museum, Carhenge , Stuhr Museum of the Prairie Pioneer, and Buffalo Bill Ranch State Historical Park.<br />=<br />+ 58% in readability<br />using concise wording with about half the number of words<br />
  28. 28. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br />Use text that is concise, scannable, and objective<br />
  29. 29. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br />In 1996, six of the most-visited places in Nebraska were: <br /><ul><li>Fort Robinson State Park
  30. 30. Scotts Bluff National Monument
  31. 31. Arbor Lodge State Historical Park & Museum
  32. 32. Carhenge
  33. 33. Stuhr Museum of the Prairie Pioneer
  34. 34. Buffalo Bill Ranch State Historical Park</li></ul>=<br />+ 124% in readability<br />using text that’s concise, scannable, and objective<br />
  35. 35. Use text that is <br />concise<br />scannable<br />objective<br />
  36. 36. Don’t be afraid of space<br />
  37. 37. Space has a calming effect<br />
  38. 38. Space provides opportunity to focus<br />
  39. 39. Space<br />give learners a chance to breathe<br /> an opportunity to rest<br />time to reflect and digest <br />new ideas and concepts<br />
  40. 40. Space provides opportunity to focus<br />
  41. 41. Jennifer Jahedkar<br />Extension eLearning<br />https://extendingextension.wordpress.com/<br />

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