Social media- Who's Reputation is at Stake?

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Social media- Who's Reputation is at Stake?

  1. 1. Social Media Whose Reputation is at Stake? Virginia Morgan Auburn University [email_address] @vafromal Jennifer Jahedkar Texas AgriLife Extension [email_address] @moodlehelp
  2. 2. Tweets misinterpreted, says CO state employee <ul><li>LAKEWOOD - Scot Dutcher says on occasion he's been accused of being &quot;about as subtle as a brick.” It's what was so enticing about Twitter, the head of the Colorado Animal Protection Bureau says. It allowed him to say what was on his mind in 140 characters or less. He also now knows his lack of subtlety is likely what has gotten him into some trouble as of late. &quot;Did I do things wrong? Could I have done things differently? Absolutely,&quot; Dutcher said on Monday. Dutcher was profiled last week on 9NEWS because of his now quite controversial personal Twitter account. Under the name &quot;Skinnyhorse,&quot; he authored nearly 4700 Tweets over the course of a year and a half. Most of those tweets were apolitical, but some were clearly not. He called himself an &quot;unapologetic American&quot; who was &quot;anti-animal rights.&quot; In one tweet he urged his followers to &quot;take our country back&quot; and in another he sarcastically called on people to &quot;eat more polar bears.“ He also went after people he deemed to be too much in favor of animal rights. &quot;Success over animal rights is the best revenge!&quot; he wrote. &quot;Meat is in higher demand, more entries, spectators in rodeo, etc...“ Those kinds of tweets brought forward the wrath of many people in favor of animal rights . . . </li></ul><ul><li>&quot;I just have this overwhelming passion for [helping] animals,&quot; he said. &quot;Animals are my life, they just are.“ Somehow that feeling, he says, has been lost in the online translation. &quot;I honestly didn't think I was doing anything wrong for that matter at the time I was doing it.“ His bosses, while admonishing Dutcher for tweeting frequently at work, have not raised any issues with the content of his tweets. . . </li></ul><ul><li>Dutcher says he now intends to keep his feelings more to himself. &quot;What I would have done differently is to try to make a better distinction between my personal life and my professional life, not comingle the two,&quot; he said. </li></ul><ul><li>(KUSA-TV © 2010 Multimedia Holdings Corporation) http://www.9news.com/rss/article.aspx?storyid=155246 </li></ul>
  3. 3. price chopper fails On October 5, 2010, Price Chopper President and COO, Jerry Golub, along a Price Chopper team visited Professor Rotolo’s Social Media class at Syracuse University to discuss a recent incident, as well as Price Chopper social media initiatives.
  4. 4. http://pricechopperfail.tumblr.com/
  5. 5. Is it important or even possible <ul><li>to have personal online identities separate from professional ones? </li></ul>
  6. 6. commented on Professor Rotolo’s site.. http://pricechopperfail.tumblr.com/
  7. 7. commented on Professor Rotolo’s site.. http://pricechopperfail.tumblr.com/
  8. 8. commented on Professor Rotolo’s site.. http://pricechopperfail.tumblr.com/
  9. 9. commented on Professor Rotolo’s site.. http://pricechopperfail.tumblr.com/
  10. 10. commented on Professor Rotolo’s site.. http://pricechopperfail.tumblr.com/
  11. 11. to cross the streams or not
  12. 13. commented on Steve Rubel’s stream.. http://www.steverubel.com/the-case-for-converging-your-personalprofessi
  13. 14. commented on Steve Rubel’s stream.. http://www.steverubel.com/the-case-for-converging-your-personalprofessi
  14. 15. commented on Steve Rubel’s stream.. http://www.steverubel.com/the-case-for-converging-your-personalprofessi
  15. 16. commented on Steve Rubel’s stream.. http://www.steverubel.com/the-case-for-converging-your-personalprofessi
  16. 17. Is it important or even possible <ul><li>to have personal online identities separate from professional ones? </li></ul>
  17. 18. Social Media Whose Reputation is at Stake? Virginia Morgan Auburn University [email_address] @vafromal Jennifer Jahedkar Texas AgriLife Extension [email_address] @moodlehelp

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